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4 LiiistienitdmikriPtest April 30, 1986 <br /> Only about 5% of the population has ever Sales increased 24% to $51.5 million, bu <br /> taken a cruise; last year's figures were earnings dropped from $4 million to $3.6 <br /> about 2.2 million. The industry is test- million. Revenue for the year increased <br /> ing a generic ad campaign in Kansas City 20% to $137.3 million; profits grew 3%. <br /> and St. Louis, and lines do their own. <br /> Nierenberg gained financial backing from MacFadden holdings Inc., which sells $40 <br /> the Greyhound Corp., which owns Premier million a year in trade pubs and a dozen <br /> through a subsidiary, and with the great romance magazines (True Confessions, Mod- <br /> success of its first ship, the Royale, ern Romance) , is acquiring 5 tv stations <br /> launched another ship this month. The and 8 radio stations from John Blair & Co. <br /> Oceanic, however, is not just another ship. for $287.5 million Channels of <br /> At 40,000 tons it's the 6th largest afloat Communication magazine, which covers the <br /> and bookings are expected to hit the 85% electronic media, began newstand sales <br /> mark within a year, generating $125 mil- this month. The influential publication <br /> lion. Cruises are 3/4 days to Bahamas, has gone thru many changes the past year: <br /> with Disney World, hotel and car thrown Norman Lear took over the former nonprofit <br /> in for free. foundation pub and hopes to be in profit- <br /> While Premier hopes to open up family able status by next year. <br /> interest in cruises thru its Disney con- <br /> nection, Anheuser-Busch purchased Explora- <br /> tion Cruise Line last fall and has been • <br /> capitalizing on Canada's EXPO 86. PARTICIPANT SPORTS <br /> The Professional Golfers Assn. has begun <br /> PUBLISHINGa diverse campaign to encourage Americans <br /> of all ages to explore the game of golf. <br /> PGA is opening its first "Family Golf Cen- <br /> The 13-30 Group and Esquire Magazine Group ter" this month in Clearwater, Fl. Con- <br /> partnership of 20 years is ending, and the struction on four other centers begins this <br /> $115 million publishing enterprise will be year June 16 is "National Golf Day," <br /> and July4 is "National FamilyonyGolf Week. <br /> divided into the $75 million 13-30 and a <br /> $40 million Esquire group. The restruc- Recent study showed that only small perce <br /> turfing is to be concluded by May 28, with tage of golfers played majority (77%) of <br /> the London-based Associated Newspaper Hold- all rounds. New courses are being built <br /> ings partner maintaining its investment in as interest rates fall; PGA Tour world- <br /> both companies. (13-30 title was chosen class facility is planned for Charlotte, <br /> for age range its founders--who met as stu- NC, to open at end of 1987 (PGA magazine) . <br /> dents at Univ of Tennessee--thought were <br /> their market.) Ski areas expect record of 60 million lift <br /> tickets will be sold this season, plus <br /> Gannett Co. Inc. earnings climbed 9% in merchandise sales of $1.3 billion No. <br /> first quarter for the 74th consecutive qtr Carolina is not thought of as ski country, <br /> gain. Net income of $44.8 million compares but the state's first resort opened in 1961 <br /> to $41.3 million year earlier. Broadcast and in 25th year more than half-million <br /> revenues jumped 33%, and reflected added skiers are expected. South has 20% of all <br /> stations: previously owned stations' revs skiers in country. <br /> climbed 13%. Outdoor advertising revenue <br /> was up 1%. Gannett's afternoon Detroit <br /> News and Knight-Ridder's Free Press have IN BRIEF: Coleman Co. (of camping fame) <br /> a truce worked out. Individual staffs will has entered hot-water spa industry with <br /> produce weekday papers and combine efforts new acquisitions Intl Swimming Hall <br /> for Saturday and Sunday editions, which had of Fame in Fort Lauderdale plans $500,000 <br /> been published by both before. Other busi- addition. Site hosts major swimming and <br /> ness operations were combined. diving competitions--May 3, 800 triathletes <br /> compete in Bud Light US Triathlon Series <br /> here and at Arvida's Weston community. <br /> Sport magazine has been bought by its pub- ISHOF, Ft. Lauderdale, FL 33316. (305) <br /> lisher and investors from Dallas-based 462-6536. * * * * <br /> Sports Media Corp., which has owned the 40 <br /> year old pub for four years. Circulation Racquet sports, except for squash, seem to <br /> is 930,000; a $2 million ad campaign is have peaked in 1979: tennis had 32 milli° <br /> planned. participants then, and now around 20 mil- <br /> lion; racquetball grew from 3 to 10 mil- <br /> Crown Book Corp., a discount chain of 190 lion between 1916 and 1979, and has level- <br /> stores, reported an 11% drop in profits ed off from that point. Squash started at <br /> ii for its 4th quarter that ended Jan. 31. <br />