5-1-86 Agenda & Packet - Laserfiche WebLink

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6 LelsturefbilftitT,Digest April 30, 1986 sales, because of domestic travel fore- million. S&S now ranks 3rd in world... casts for summer. Season opens June 28; Killington ski resort has been 58% of audiences are from out of state-- spending $550,000 in magazine direct total for 35 performances last season was response ads. Ads sell skiing (only 10% 61,626 the National Endowment for of population skis--in England it's 20% the Arts is distributing $5.9 million in and in Japan it's even more) . Major ski 172 grants to support opera and musical businesses are cooperating in campaign. theater around the country. Billboards--blight or bucks? After 20 Speaking of the NEA, Rep. Tom Downey of years of highway beautification campaign, New York noted that the URA budget was to in which $200 million in tax dollars was be cut 12.5% to $144,2 million. The bud- given industry in compensation for re- get for military bands, however, is to be moval, legislation in Congress would up increased to $154.2 million. that compensation. However, study shows that what comes down may not be as great A groupof New London, Conn., citizens as what goes up. In Florida, over 5 year period, 2,000 billboards were removed-- hopes the current run of "Sound of Music" but 8,200 were built. U.S. has more than at the downtown Garde Theater will lead 500,000 billboards. to successful revival of season. Produc- tion opens tonight (4/30) continues thru May 4 Boston's old National Thea- Advertisers are following closely the TV ter will undergo $4 million restoration; networks dialogue with A.C. Nielsen over reopening is set for New Year's Eve. A plans to change how viewership is meas- cabaret and wide-spectrum house, seating ured. The networks fear hundreds of mil- 3,000, are planned. lions of ad revenues could be lost--the new system, in tests, showed that perhaps many fewer people in "key audiences" were watching. Ad agencies, on the other hand ADVERTISINGsee some possible leverage to drive sky- rocketing ad prices down. Ad sales have been soft in recent months; two networks Advertising for state-run lotteries rose have been sold; home entertainment systen 23% last year to $28.7 million, on TV have multiplied....and networks are feel- alone, for the 19 games--4 were new last ing the pressure of delivering viewers, year--according to a report from the Tel- the right kind of viewers, at the right evision Bureau of Advertising. Report time. was noted by the Thoroughbred Racing Assn. in its TRA News. Highest amounts were by California's new game begun in September: $3.2 million was spent. New York spent FINANCIALS $4.9 million (up 6%) , Pennsylvania doled out $3.4 million (down 3%) , and Illinois spent $2.5 million (also down 9%) . The Bass family of Fort Worth sold more than 2.2 million shares of Disney in the two months ending April 11. The family "Made in the USA" is an ad campaign that's stake now totals 19.3% of stock succeeding beyond anyone's expectations: For the 5th time in 20 years, toy retailer awareness was put at 74% and 69% wanted F.A.O. Schwarz has been sold; price was to "buy American." The industry council put at book value, about $6 million that put the campaign together raised $45 Atlantic City casinos were rocked by news million (its goal was $30 million) , and of James Crosby's death at age 57. Re this year's budget has been raised to $15 was chairman of Resorts International and million. Stars work for minimum rate; kept tight rein on company. Stock became they include Bob Hope, Dianhann Carroll, high-flyer this month in belief company Don Johnson, Carol Channing, Sammy Davis assets will be sold. Jr., Sally Struthers, O.J. Simpson. *; Norwegian Caribbean Lines has Circuit City Inc. earnings and sales in- IN BRIEF: creased 36% in the fiscal year ending launched its $10-$15 million account at Feb. 28. Sales climbed to $705.5 million Ammirati & Puris. NCL has objected to from $519.2; earnings of $22 million com- goals of industry-wide generic ad campaign pared to $20.2 million. The 73 stores of now being tested CBS Records has the Richmond (Va.) company are increasing pulled its ads from Rolling Stone maga- by 20 new stores a year, with Atlanta a zine because of its "payola" coverage. . . Los Angeles "Super Stores" headlining. . .London-based Saatchi & Saatchi wants to be world's biggest agency and has bought up Backer & Spielvogel for $100