04-21-88 Agenda & Packet - Laserfiche WebLink

Home Browse Search

• .- • A: ,..,, ,-14-'4.,•:''' timistically, one can look at these kers is a cause of concern. Couple E two categories simultaneously and the increases in revenues in both of b 4" c i� ;�, interchangeably. For instance, a these industries along with the r "''�� '` ; -"'` y 2*- ft: marketing opportunity could be suggestion that as people age they e s r "_ converted into a threat to your or- prefer to spend more time at home, l » ganization if your organization did and you have an area which can ,: not take advantage of the opportu- serve as either an opportunity or a nity in a timely fashion. In the same threat to leisure delivery systems. manner, if you identify a potential Toffler identified the rise of the 1 - marketing threat to your organizes- experience industry in his book The U w " ` `' •tion •prior •to its •actual occurrence, Third •Wave, and he identified •lei- then you can modify its plan of sure as being an experience in- Thecos unique low attack and possiblyturn this factor dust In Russell's recent book, cost raining ry• umbrella"popping up all over. a into an opportunity. One Hundred Predictions for the Adds festive color and extra splash for Baby Boomers—The Next Fifty children in kiddie pools,activity coves, any public and nonprofit rec- Years, she addresses the rise of the ponds,wherever.Excellent for new or M reation organizations are firm- need and desire of baby boomers to renovated pools.Buy it or get yours free ly entrenched and identified with buy things to experience some- by offering it for corporate identification. ch i I dr e n. With shifting d e- thing.The inclination for new expe- Many colors available.Look into RainDrop today. mographics favoring the aging of riences is very much a part of the the population, it would behoove middle-aging process and will be an _._marcorp public and nonprofit organizations opportunity or a threat for recrea- "°" to realign their marketing positions tion and leisure delivery systems. P.O.Box 699,Mansfield,OH 44901 to become identified as organiza- This preference for experience Phone:419/522.5445. tions that welcome and provide ac- coupled with the ability to pay for . Please circle reader service card number 30 tivities and services for adults as and expect more in the way of ame- well. nities, whether it be use of credit SCOREBOARDS Travel continues to grow as a cards for payment or lounges with FOR ALL national pasttime and avocation. food and beverages available be- SPORTS Most psychographic groups, with fore, during or after the recreation the exception of the need driven, activity,will all be causes of concern GUEST ea' :3IDME will travel during their leisure time. for public and nonprofit recreation While it would not be feasible nor organizations. •- : INN ..: even desirable for public and non- BALL STRIKE DUT profit recreation organizations to his list of marketing opportuni- `••..-` ':► • compete head-on with private and 1 ties and threats is certainly in- commercial travel providers,the in- complete.There are manyother fac- P MODEI 706 Desprwd for v • stylistic?hello.dvs baseb•II soorebo•rd creased interest in travel is one tors hovering over us in the not-so- o g :nd^Inc°"res end fxr'��ong Ball' which should be incorporated into distant future which we can per- snare and Cut ateshown by rndrvMuat lamps.Thu board a 3 feet by 7 feet. programs and services offered by ceive and address as either oppor- n ludrn°s3feetby3feetblantadpan•I. It is desgned for inst•Ilatron on two 1 I, trach steel post, Bulbs are 15 wanand public and nonprofit delivery sys- tunities or threats. Some of these i are mete!W`°hs90lb`""°` teras. factors may require substantial merest.Wep�e ib los. Each board features Bring on the VCRs!Make room for changes in the manner in which we •Aluminum construction the home exercise equipment!The perceive and deliver recreation. • Wide Cboioe of Color •Simple Installation amount of time people spend in rec- programs and services.Why should •Sise of Operation reation and leisure pursuits within recreators in the public and non- •Replaceable Components •StandardBase Light Bulbs the confines of their homes is on the profit sectors bother to address •Long Lasting Dependability •Large,Legible Numbers rise. The penchant for the home these factors and implement the •Burial Quality Control Cable video center necessary complete with cablechanges? , P • FOR FREE CATALOG ON OUR COMPLETE television and VCRs, along with the You guessed it. Because of baby LINE OF SCOREBOARDS PLEASE WRITE- increase in home fitness rooms out- boomers. Not only is this group Electro-Meeh Scoreboard Co. fitted with fairly sophisticated sizeable enough to make an impact P.O.Box 102 equipment available to retail mar- Continued on page 71 WRIGHTSVILLE,GEORGIA 310960102 8122643356 OUT OF GA.CALL 1200445-7515 I Please Orris reader service card number 31 42/FEBRUARY 1988/P&R 2 t'