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03/25;'99 . ;18 ;b 16i.. 92812i iaACA EIU02 <br /> de et: <br /> r l�� l toles- �5 7osS <br /> (am'` lerr� • <br /> cq <br /> DR .FT <br /> March 23, 1999 <br /> Mounds view Community Center <br /> Propan l for Market Research <br /> Background <br /> In the last three months as programing at the Mounds View Community Center <br /> has been done by the YMCA of Greater Saint Paul, questions have arisen on <br /> the most effective way to reach residents and fill up the programming. <br /> The following questions need to be addressed: <br /> * What is the moat effective method of getting information to residents? <br /> * What is the most effective/efficient session duration? <br /> * Are fees a barrier to participation? <br /> * What are residents willing to pay in terms of fees? <br /> * What types of programming are wanted by different target audiences? <br /> * How can we more effectively involve a greater number of residents in the <br /> use of the new community center? <br /> * Is transportation a barrier to accessing programming? <br /> Proposal <br /> in order to understand the wants and needs of residents in Mounds View and <br /> the surrounding area, we propose developing a survey document to be <br /> conducted with a random sample of individuals and families. <br /> This survey could be conducted in two ways: <br /> 1.) Formal research -- a phone or mail survey could be put together by a <br /> market research firm and conducted with a random sample of residents. <br /> Benefits -- accurate, reliable information <br /> Barriers -- Cost of approximately $20,000 - $25,000 depending on the <br /> scope of the project. <br /> 2. ) Informal research -- a written survey could be developed and inserted <br /> in to the Mounds View Matters or other local publication. Residents would <br /> be asked to fill it out and drop it off or mail it back. An incentive <br /> could be used to increase participation. <br /> Benefits -- Quicker to do, less eepensiv? <br /> Barriers -- Can't guarantee reliability of results or getting a true <br /> random *ample <br /> Results <br /> The results of the survey could be used in the following ways: <br /> By YMCA to: <br /> effectively determine types of programming <br /> determine fee schedule <br /> understand how to beat serve families/individeals in the area <br /> communicate benefits of YMCA involvement and financial aesistance <br />