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• Provide context for the goals. Present the findings from the sustainability assessment with the <br /> goals to provide background information and to communicate to the public the need for the <br /> plan. This will help to ensure that the public has the same information as the team developing <br /> the plan and will be used as a common starting point for the outreach process. <br /> TOOLS/TEMPLATES <br /> • ICLEI's Target Setting Guide (coming soon) <br /> • Matrix of Sustainability Strategies for brainstorming potential strategies for <br /> achieving goals <br /> • Sustainability and Climate Action Plan Examples <br /> • ICLEI's Climate and Air Pollution Planning Assistant (CAPPA) decision support tool for <br /> brainstorming potential greenhouse gas emissions reduction strategies <br /> BEST PRACTICE EXAMPLES <br /> City of New York, NY: Developing Measurable and Inspiring Goals <br /> To develop the first draft of the goals for PIaNYC, New York's Mayor's Office of Long-Term Planning <br /> and Sustainability gathered ideas from the interagency team and from the sustainability advisory board. <br /> The Mayor's Office, the interagency team, and the advisory board all had similar ideas for the goals and <br /> key themes for the plan. However, the task of framing each goal in a way that would resonate with the <br /> public—and not be too broad in scope—was more challenging. For example, the Department of Envi- <br /> ronmental Protection came up with the goal to improve the state classification of the City's water quality. <br /> The City's waterways have historically been polluted due to industrial uses and overflows from waste- <br /> water treatment facilities. The team agreed that although this goal is clear and measurable, it might not <br /> resonate with the public. Therefore, they chose to reframe the goal as "open 90 percent of our waterways <br /> for recreation by reducing water pollution and preserving our natural areas." Articulated this way, the <br /> goal is measurable, has a clearer benefit to the general public, and supports the City's long-term plans to <br /> transition its waterfront from industrial to recreational uses. <br /> Ultimately, City of New York developed 10 goals. Mayor Bloomberg publicly announced them at a large- <br /> scale press event that was followed by months of public outreach to develop and analyze potential initia- <br /> tives to achieve these goals. To reach a wide audience, the City launched a website about the challenges <br /> and goals, and created a pamphlet that was inserted in daily newspapers. For more information on City <br /> of New York's challenges and goals, go to PIaNYC Challenges and Goals. <br /> .44 <br /> . . + , <br /> 37 -fir a -:,: - ... <br /> '� J <br />