04-27-2023 PRF Packet - Laserfiche WebLink

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dr BEST PRACTICE EXAMPLES i! .. ,! The following examples provide some ideas about how to coordinate and - manage the release of the plan. For examples of specific measures to be .,- ! el 1 included in a sustainability plan, refer to ICLEI's Acton Center. For addition- 4 al information about the measures included in New York City's sustainability i4' • - plan, refer to the New York City Case Studies in this toolkit. y. f" iii 'IbCity of New York, NY: Coordinating the Release of the Plan '% The coordination of the messaging and rollout of PIaNYC was critical to the plan's broad public support. Throughout the planning process, the Mayor's f. _ffi: Office was strategic with what information was publicly presented about their plan, to ensure nothing was misreported prior to the mayor's an- + * nouncement of the plan on Earth Day 2007. i. r7, j ; . ...„----• In preparation for the release of PIaNYC, the advocacy and community- based organizations involved in the sustainability advisory board and the ' e outreach process formed a coalition called the Campaign for Ne,; YorK s '" Future to support the release and implementation of the plan. The coati a lithippo tion provided institutional support for the plan and received funding from 15 New York City-based foundations interested in environmental and r , -44 , economic development issues. The Mayor's Office of Sustainability was instrumental in organizing and forming the coalition and helped to define It the mission of the coalition, raise money, and hire a director to manage �Nthe coalition's activities. The number-one priority for both the Mayor's Of- � " i ,-� fice and the founding members of the coalition was to support the imple- }. ' + k — mentation of the plan and to ensure the longevity of the plan beyond the _ Bloomberg administration. -z,,,\ X, I # A day before the release of the plan, the City organized an embargoed 44 technical briefing for the press on the details of the plan. The City an- .,..s , nounced the Million Trees initiative that day to help build the excitement for x NINF the actual release of the plan, but asked the press not to release anything I'. until the day of the plan announcement. By holding a technical briefing for the press. the Mayor's Office was able to explain the details of the plan and \ \ __„ .. make sure that the press understood the initiatives in the plan, since the Mayor's announcement did not touch on every specific initiative in the plan. i On the day the mayor released the plan, the Mayor's Office held a techni- A \ cal briefing for the sustainability advisory board and the Campaign for New k 3 York's Future. Similar to the press briefing, the Mayor's Office presented } the details of the plan to make sure the advocates and advisoryboard were -, well versed in the specifics of the plan. By preparing the advocates prior to the release of the plan, the Mayor's Office was able to use surrogates to praise the plan immediately following the mayor's announcement. which `3: 4 only helped to build on the positive press received by the city. To add to the Y "' - - public support for the plan, the coalition released a press release endors- ing the plan and the coalition members gathered at City Hall for a press conference to demonstrate their support. Nearly 75 local organizations from around the city were involved and they demonstrated to the public, the me- dia, and most importantly to elected officials the broad support for the plan.