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EXHIBIT B <br />Project Activities <br />Eligible Activities: <br />• District -wide marketing, branding, and/or promotion initiatives <br />• Design and/or implementation of wayfinding, street furniture, or other public realm <br />enhancements <br />• Building fagade improvements <br />Ineligible Activities: <br />• Parking lot improvements or expansions <br />• Activities for sites without public frontage <br />• Activities that benefit a single business <br />• Administration, overhead, and business operations support <br />• Events <br />• Activities that encourage displacement of existing surrounding businesses <br />