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% of Average Sale Average Price Per Unit Monthly Units SoldMonthly SalesAverage Price Per Uni Monthly Units SoldMonthly SalesAverage Price Per Uni Monthly Units SoldMonthly SalesAverage Price Per UnitMonthly Units SoldMonthly SalesAverage Price Per Uni Monthly Units SoldMonthly SalesAverage Price Per Unit
<br />40,261 Adults Flower (3.5g)17.0%$41.85 3,442 $144,031 $42 3,623 $144,031 $40 4,891 $179,859 $37 6,113 $202,341 $33 6,725 $211,447 $31
<br />20,130 Adults Flower (7g)8.0%$110.00 1,147 $126,175 $110 1,207 $126,175 $105 1,630 $157,561 $97 2,038 $177,257 $87 2,241 $185,233 $83
<br />Total Addressable Market 60,391 Adults Pre-Roll 5-pack (3.5g)14.0%$45.00 3,322 $149,490 $45 3,497 $149,490 $43 4,721 $186,675 $40 5,901 $210,010 $36 6,491 $219,460 $34
<br />14.0%Bulk Flower Trim (7g)12.0%$50.00 3,101 $155,031 $50 3,264 $155,031 $48 4,406 $193,595 $44 5,508 $217,794 $40 6,058 $227,595 $38
<br />Total Target Market 8,455 Adults Vaporizer Cartridges (500mg)15.0%$75.00 2,223 $166,688 $75 2,339 $166,688 $71 3,158 $208,152 $66 3,948 $234,171 $59 4,343 $244,708 $56
<br />50.0%Extracts (500mg)14.0%$50.00 2,647 $132,374 $50 2,787 $132,374 $48 3,762 $165,302 $44 4,703 $185,965 $40 5,173 $194,333 $38
<br />Total Realizable Market Potential 4,227 Adults Edibles (100mg)9.0%$30.00 2,307 $69,204 $30 2,428 $69,204 $29 3,278 $86,418 $26 4,098 $97,221 $24 4,507 $101,596 $23
<br />33%Beverages (100mg)3.0%$25.00 2,292 $57,300 $25 2,413 $57,300 $24 3,257 $71,554 $22 4,071 $80,498 $20 4,478 $84,120 $19
<br />Total Monthly Storefront Customers 1,395 Adults Other Cannabis Products (100mg)7.0%$35.00 2,299 $80,450 $35 2,420 $80,450 $33 3,266 $100,462 $31 4,083 $113,020 $28 4,491 $118,106 $26
<br />Non-Cannabis Goods 1.0%$20.00 -164 -$3,284 $20 -173 -$3,284 $19 -233 -$4,101 $18 -292 -$4,613 $16 -321 -$4,821 $15
<br />134,775 Adults
<br />67,387 Adults
<br />Total Addressable Market 202,162 Adults
<br />14.0%Conservative $100 per month 17.0%
<br />Total Target Market 28,303 Adults Social $200 per month 19.0%
<br />50.0%Active $300 per month 24.0%
<br />Total Realizable Market Potential 14,151 Adults Frequent $400 per month 40.0%
<br />10%$287.00
<br />Total Monthly Delivery Customers 1,415 Adults
<br />
<br />5%Decrease
<br />8%Decrease
<br />10%Decrease
<br />5%Decrease
<br />% of Qualifying Sales for Discount 10%of Sales
<br />Average Discount %15%off MSRP
<br />50%Increase
<br />35%Increase
<br />25%Increase
<br />10%Increase
<br />Product List %100.0%
<br />Customer Spend %100.0%
<br />Purchaser Base Growth (Y5+)
<br />Balance Check
<br />(multiplied by) % of Local Market Share (1/10)Average Monthly Customer Spend
<br />SUPPORTING REVENUE METRICS AND ANALYSIS
<br />Discounts and Price Changes
<br />Annual Product Price Decrease (Y2)
<br />Annual Product Price Decrease (Y3)
<br />Annual Product Price Decrease (Y4)
<br />Sales and Discounts
<br />Purchaser Base Growth Rate
<br />Purchaser Base Growth (Y2)
<br />Purchaser Base Growth (Y3)
<br />Purchaser Base Growth (Y4)
<br />CUSTOMER ARCHETYPE PROFILES
<br />Estimated Customer Spend Breakdown
<br />(multiplied by) % Adult Use Purchasers
<br />(multiplied by) % Legal Market Adoption
<br />Annual Product Price Decrease (Y5+)
<br />(multiplied by) % Legal Market Adoption
<br />(multiplied by) % of Local Market Share (1/3)
<br />DELIVERY: Estimated Initial Purchaser Base (2024)
<br />Vadnais Heights 21+ Population 5-mile
<br />(plus) Additional Tourism (50% of Local Population)
<br />STOREFRONT: Estimated Initial Purchaser Base (2024)Product Category
<br />Vadnais Heights 21+ Population 3-mile
<br />(plus) Additional Tourism (50% of Local Population)
<br />(multiplied by) % Adult Use Purchasers
<br />1/2027 - 12/2027 1/2028 - 12/2028
<br />Revenue Inputs
<br />ANALYSIS OF LOCAL MARKET SHARE PRODUCT PRICING ASSUMPTIONS Open - 12/2024 1/2025 - 12/2025 1/2026 - 12/2026
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