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1st Reading 12/13/02 (i CHAPTER 39 SIGNS AND DILLBOARDS 39.01 39.01 Definitions. The following terms have the meanings ascribed to themin thithis section: (1) "Sign" means a display board, billboard, screen, structure, projection or part thereof, used to announce, de- clare, demonstrate, display or otherwise advertise and attract the attention of the public. (2) "Sign, Advertising" means a sign, the primary func- tion of which is to direct attention to a product, service or activity that is sold or offered either elsewhere or upon the premises where such sign is located, or to which it is affixed. (3) "Sign, Directional" means a sign for the purpose of making specific commercial, industrial, or public and semi- public locations known and to assist in finding these locations on the property which the sign is located. (4) "Sign, Identification" means a sign, the primary function of which is to identify a residential, commercial, industrial, or public or semi-public use located upon the pre- mises where such sign is located, or to which such sign is affixed. Signs identifying commercial uses may call attention to the product, service or activity that is sold or offered upon the premises. Signs identifying industrial uses may call attention to the product, goods or material which is produced, processed, assembled or stored upon the premises. (5) "Billboard" means an advertising sign located off the premises where the advertised product is sold or offered. It is usually but not necessarily owned by an advertising company. (6) "Business Occupant" means an individual or group of individuals owning. renting or leasing a building or part {6}(7) "Sign, Illuminated" means any illuminated sign on which the artificial light is maintained stationary aiwWor constant in intensity and color at all times when such sign is in use. i7HO) "Sign, Plashing" means any illuminated sign on which the artificial light is not maintained stationary and/or constant in intensity and color at all times when such sign is in use.