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EMPLOYMENT GROWTH <br />Between 1960 and 1980, annual employment growth in the Region averaged 3.4 <br />percent, faster than the national average (2.8 percent). In a ranking of the <br />, <br />25 largest metropolitan areas, this Region had the 12th highest annual <br />employment growth rate. <br />UNEMPLOYMENT RATE <br />Employment growth cannot be measured alone but must be compared with growth in <br />the labor force. The unemployment rate measures the difference between employ- <br />ment and the labor force. From 1970 to 1981 generally, the unemployment rates <br />in the Region have been one and one -and -a -half to three percentage points below <br />the national average. In order to maintain this better -than -average rate, it <br />will be important to encourage economic development that provides jobs that at <br />least keep pace with the labor force growth. <br />NEW JOBS AND SMALL BUSINESS <br />Not all sectors of the economy are equal generators of jobs. .Several national <br />studies have identified the small business sector as the most dynamic sector <br />and the largest creator of new jobs. Estimates on job creation by small <br />business range from 51 to 66 percent of all new jobs. However, only a fraction <br />of small firms --probably a range of 12 to 15 percent --create these new jobs. <br />New businesses have low survival rates. Thus, public policy encouraging small <br />businesses must recognize the risks involved. <br />FAMILY INCOME <br />Median family income rose faster in the Region than in the nation between 1960 <br />and 1980. Median family income (adjusted for inflation using 1972 constant <br />dollars) increased 45 percent, from $9,513 in 1960 to $13,835 in 1980. This is <br />compared with a national average annual increase of approximately 35 percent <br />for the same time period. <br />However, the Region-s cost of living is slightly higher than the average for <br />major metropolitan areas. The Region-s average annual inflation rate between <br />1960 and 1980 was 5.28 percent compared with a 5.19 percent average for the <br />largest metropolitan areas. The average annual inflation rates are based on <br />consumer price index data. <br />TAX BASE <br />The Region has experienced remarkable growth in its tax base, although compar- <br />isons with national data or other SMSAs is not possible. The Region s market <br />value of the taxable property has grown from $25,349 per household in 1972 to <br />$58,122 in 1980. That is an average annual increase of 10.93 percent. <br />ECONOMIC CHANGE <br />One of the major strengths of the Region's economy is its diversity. Manufac- <br />turing, wholesale and retail trade, and service industries each account for <br />approximately one-fourth of the Region-s industrial mix. This diversity <br />continues to be maintained even though the regional economy is undergoing some <br />fundamental changes in its industrial mix, types of growing industries and <br />occupations. <br />