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2 <br />The Follies of Forecasting <br />By Sherry Schiller <br />Many of you have asked if COUNTDOWN <br />2001 is a futures organization or if I consider <br />myself a futurist. I'd like to respond to these <br />questions, and invite your comments. Generally, <br />futurists are in the business of forecasting the <br />future. Some use "scientific" techniques such as <br />trend analysis to tell us what the future will be like. <br />Others are more imaginative and irtuitivc. <br />Regardless of the techniques used, futurists and <br />forecasters often help us focus on the "most likely" <br />or probable occurrences in the future. <br />Forecasting is most useful in stable times. <br />However, in a quickly -changing world such as <br />ours, forecasting becomes less useful and more <br />risky. Its major effect may be to give us a self - <br />deceptive sense of control or knowledge of the <br />future and events shaping it. Assuming that trends <br />will continue based on thew past patterns may be <br />hazardous to our health. It's what NASA did in <br />the Challenger launch, with tragic results. Today, <br />with everything so intricately interconnected, it is <br />difficult to predict what causes will produce which <br />effects. <br />Forecasters tend to focus on probabilities to the <br />exclusion of future possibilities and preferabilities. <br />Today, possibilities and preferabilides are at least <br />as important as probabilities. The unforeseen <br />occurrences, like the assassination of President <br />Kennedy, are more influential in shaping history <br />than the events that are predicted by fun rists and <br />reported on widely by the media. <br />It is dangerous to base your activities on the <br />forecasts of futurists whose biases and <br />assumptions are unknown to you. Recently, I <br />attended d workshop condu.ted by the senior <br />economic forecaster of an internationally -known <br />computer fum. Before presenting his global <br />forecasts, he projected onto a screen the following <br />long-term global assumptions upon which all of his <br />forecasts have been based: <br />1. No major armed conflicts. <br />2. Normal agricultural crop and livestock <br />production. <br />3. Real price of crude oil holds at $14-15 per <br />ba-rel. <br />4. Foreign exchange value of the US $ holds <br />near recent levels. <br />5. Value and volume of world trade grows. <br />I was amazed that, when I asked what his company <br />would do if any of the assumptions did not hold <br />true, he had no reply. They had no contingency <br />plans! <br />We at COUNTDOWN 2001 see ourselves as <br />educators, not futurists. Our goal is that of all <br />good education --to prepare people to be more <br />effective citizens in the future. We believe it is <br />mote useful to think of trends as = of tse factors <br />that will shape the future, along win chance and <br />human choice. We help people maximize the role <br />Ikk informed choices Rlay i11 shARiny the future <br />and minimize the impact of trends and chance. <br />It is useful to look at trends and thew possible <br />consegnences. But focusing exclusively on trends <br />can make us feel that these large forces in motion <br />are out of our control —cut of anyone's control --and <br />we can only run into one valley or another to hide <br />as they, like great glaciers, roll down over its. The <br />truth is that everyone forecasts, can improve this <br />skill, and should add it to a host of others that will <br />help them successfully navigate the future. Part of <br />COUNTDOWN 2001's mission is to help people <br />learn to examine probabilities, and place them in <br />the context of possibilities and preferabilities for <br />the future. <br />We at COUNTDOWN 2001 believe the limo <br />for "studying" the future is past. It's time for <br />informed, responsible action. The time for <br />doomsday prophesies that nobody can affect is <br />past It's time for positive images of the future to <br />guide our actions in the present We all need to <br />identify and act on our own piece of the planetary <br />puzzle. COUNTDOWN 2001 strives to <br />DEMYS"VY the future so that people --business, <br />community, and government leaders, high school <br />students and writers --feel EMPOWERED and <br />EQUIPPED to create a tY ".^r future for themselves <br />and others. <br />Famous Foolish Forecasts <br />"Space travel is utter bilge." Dr. Richard van der <br />Riet Wooley, some years after President Eisenhower <br />announced the Satellite Program, <br />Me ordinary horseless carriages at present a <br />luxury for the wealthy; and although its prig will <br />probably fall in the future, it will never, of course, <br />come into as common use as the bicycle' The <br />literary Digest,1899. <br />"While theoretically and technically television may <br />oe feasible, commercially and financially I <br />consider it an impossibility, a development of which <br />we need waste little time dreaming." I.ee DeForest, <br />1926. <br />Winter'88-'89 Page 3. <br />