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MEMO TO: MAYOR AND CITY COUNCIL <br />FROM: CLERK-ADMINISTRATO <br />DATE: SEPTEMBER 22 <br />1989 <br />4 <br />SUBJECT: CITY SURVEY <br />As you requested, I contacted Dr. William Morris of Decision <br />Resources, Ltd. regarding performing a full survey of the <br />City, such as was done in March of 1988 but with more effort <br />towards focusing on specific issues such as recycling/ <br />organized collection and development of the Silver View Park <br />Master Plan. <br />As you may recall, the 1988 survey consisted of 117 <br />questions with a total of 402 randomly selected residents <br />being surveyed by phone. The total cost of this survey was <br />$6,600. Dr. Morris has indicated that his current rates are <br />$5,500 for the first 60 questions with $75.00 for each <br />additional question thereafter. Dr. Morris also indicated <br />that at no additional cost his firm would perform a <br />comparative analysis between the 1988 survey and the one you <br />are currently considering to allow us to track community <br />demographics and attitudes. <br />Once you have decided the timeframe of this survey based <br />upon the 1990 budget process I would like to ask that you <br />provide me with some specific direction regarding the types <br />Of issues you would like to have surveyed and any specific <br />questions you might have asked. As was done for the 1988 <br />survey, I will then ask Dr. Morris and members of city staff <br />to develop questions based upon the issues identified and <br />present to you a proposed survey for your review, comment <br />and editorialization. <br />I hope this information adequately responds to your initial <br />direction and begins to prepare you for the next City <br />survey. <br />DFP/MJS <br />