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WHO WE ARE <br /> Vision: <br /> A THRIVING DESIRABLE COMMUNITY <br /> Mission: <br /> PROVIDING HIGH QUALITY PUBLIC SERVICES IN A FISCALLY RESPONSIBLE MANNER <br /> Core Values: <br /> General—Transparent, Honest, Responsive, Efficient, Practical, Service Oriented <br /> People—Respectful, Responsible, Friendly, Helpful, Knowledgeable,Team Players <br /> Market: <br /> We serve 13,249 residents and 5,207 households (US Census 2020)within an area of 4.03 square miles <br /> and 21,278.4 acres. <br /> Brand Promise: <br /> Strategically located near main transportation corridors in the renowned Mounds View School District; <br /> residents,workers, and visitors, will enjoy a livable/walkable/business friendly community that is safe <br /> with reliable infrastructure, and reasonable taxes. <br /> Elevator Pitch: <br /> The City of Mounds View is a third ring suburb of diverse residents with a population of 13,249 located <br /> 10 miles north of Minneapolis and St. Paul in Ramsey County and surrounded by the Cities of Blaine, <br /> Arden Hills, Shoreview, New Brighton, Fridley, and Spring Lake Park. Known for its large residential lots, <br /> mature trees, and excellent school district, Mounds View is a walkable, safe community. <br /> Tagline: <br /> Built on Tradition, Focused on the Future <br /> WHERE WE ARE GOING <br /> Major Themes: <br /> 1. Financial Stability <br /> 2. Maintain Community's Infrastructure &Greenspace <br /> 3. Demographics: Diversity&Outreach Improved Communication <br /> 4. Employee Recruitment, Retention, and Succession Planning <br /> 5. Business Retention & Expansion and Business Diversity <br /> 6. Housing Stock, Responsible Landlords &Owners <br /> 7. Keep up with Tech nology-Website &Software Programs <br /> 8. Update City Code&Charter <br /> 2 <br />