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HomeMy WebLinkAbout04-10-1995 EDA1. CALL TO ORDER 2. ROLL CALL - President Linke Vice President Blanchard Secretary Trude Commissioner Quick Commissioner Hankner 3. APPROVAL OF AGENDA EDA ACTION: ATD Comments: 4. APPROVAL OF MINUTES: March 20, 1995 EDA ACTION: ATD Comments: ---L:;, EDA PAGE TWO APRIL 10, 1995 S. CONSENT AGENDA No items on consent agenda. 6. PUBLIC HEARING No public hearing scheduled for this meeting. 7. EDA BUSINESS A. Consideration of Resolultion No. 95-EDA25 Resolurion Approving Marketing Plan for the City of Mounds View, Staff Report EDA-95-36C EDA AC"I'ION: Comments: B. Consideration of Resolution No. 95-EDA26 Resolution Approving the Continuation of the Marketing Task Force for 1995, Staff Report EDA-95- 37C EDA AC"TION: A' Comments: 8. REPORTS: Re�ort of EDA Board Members: 1. Report of President Linke: E ----�� _^ EDA PAGE THREE MARCH 20, 1995 2. Report of Vice President Blanchard: 3. Report of Secretary Trude: 4. Report of Commissioners: a. Commissioner Quick: b. Commissioner Hankner: 5. Report of Executive Director: 6. Report of Treasurer: � 1�IOUNDS VIE'W ECONOMIC DEVELOPMENT AUTHORITY REQUEST FOR EDA CONSIDERATION STAFF REPORT EDA MEETING DATE April 10, 1995 Ellt� Action: ❑ Special Order of I3usi►iess ❑ Public Hearings ❑ Consent Agencla (� LDA 13usiiicss (tcni D�scription: Consideration of f\gcnda Section: 7.A Report Nu�iber: EDA-95-36C Report Date: 4-6-95 the Marketing Plan for the City of Mounds View Executive Director's 12eview/Recommenc�ation: _ __ ,--;� ` i - No comments to supplenient this report� •1L '�� �+' I' � - Cuii�niciits �ittac;l�ccl '� Esplauil[IOIIlSUII1RIIICV (:il[ach xuppl�mcul shc:cts :is neu::.sarv) SUNiNWRY: The Marketing Plan has been presented at the EDA worlc session and will be presented for the public at the Council meeting prior to the EDA meeting. The plau was developed by the marlceting task force and focused on ways to increase the image of the City. The attached resolution approved the plan for the City of Mounds View and it is recommended that the programs be implemented throughout 95 and 96 using grant fiinds, existing City marketing budget and through business sponsorships and fund-raisers. � The plan outlines the concepts of the programs. Each concept needs to be further developed with the approval of the EDA. The costs associated with the programs that are outlined in the plan are estimates based on these concepts. As the concepts develop costs will be determined. The EDA will have iinal approval of the marketing campaigns, new marketing materials and image enhancers prior to implementation. At this time, actual costs will be presented. , Economic Development Coordinator RECOtiI�tEND.aTION: Staff recommends approval of Resolution No. 95-EDA25, approving the marketing plan for the City of Mounds View. - - w-�- � r �. .. - ,. 4 M,� ' � ,y--R f��.- - _ _ . __ . - � , u.__ ___ _ � _- RESOLUTION NO. 95-EDA25 CITY OF MOUNDS VIEW COUNTY OF RAMSEY STATE OF MINNESOTA RESOLUTION APPROVING THE MARKETING PLAN FOR THE CITY OF MOUNDS VIEW PER ATTACHMENT A WHEREAS, in 1994, a Marketing Task Force was formed to develop a marketing plan for the City of Mounds View; and WHEREAS, the Marketing Task Force developed a marketing plan that outlines procedures for marketing the benefits of the City to target industries through improved communication materials, marketing campaigns, and image enhancers; and WHEREAS, the Marketing Task Force members made a presentation to the Economic Development Authority outlining the programs to be implemented in 1995/96; and WHEREAS, the elements of the program are geared toward raising the awareness of Mounds View as a cooperative, progressive community as stated in the Focus 2000 report; and WHEREAS, implementation of the programs will be phased in as the budget permits through 1995 and 1996. NOW, THEREFORE, BE IT RESOLVED that the Economic Development Authority of the City of Mounds View hereby approves the Marketing Plan per attachment A. ATTEST: Adopted this lOth day of April, 1995 President (S�AL) Executive Director � -�- - _- ; . r� —. .�-_ �:: r.=�: : �; : , r_ -� . _ _ . . .— ._.__ � �_ - ___ _ _ � , . . Y =--. . _ � " I �t17TAGiMENT A City of Moundf Vi�w Mark�tinq 'PIQn Introductior� ♦ Some of the most consistent feedback that �vas received from residents durinb the F'ocus 2000 visiorung process in 1993 was the urbency to enhance the image of the City of Mounds View. As a result in September of 1994, a Vlarlceting Task I'orce was created by the Economic Development Authority(EDA) to focus on developin; a comprehensive marketing program for the City. The Marketing Task Force was charbed with developing procedures for marketing the benefits of the Ciry to businesses and generatin� image enhancement tools for the beneral public. T•ask Force Nlembers "1 he impfemencatron o f a crearrve successful marketing program Wilf carry the City into the nekt centurg With a reputation as a cooperative, progressr0e communitq" --Focus 2000 Inivating the participation of diFferent interests and talents was key in the selection of a creative taslc force made up of five business representatives and three residents, each �vith varying degrees of marketing and commurucations expernse. ♦ Nlel Brandl resident and owner of a printing company called PrintMaster ♦ Susan Fisher resident and marlceting representative �vith General Mills ♦ Sheri Grone Paster Enterprises - i�Iarlcering Director for Mounds View Square ♦ Charlie Hall O�vner of vlermaid Supper Club - years of marketing experience in the entertairunent business and as a business owner. ♦ Dan Hall l�Iermaid Supper Club - debree in communications applying e.Ypertise marketing restaurant, bowlin� center and night c1ub. ♦ Debbie Hamernick Svsco vliruiesota, Vice President of I-iuman Resources and I�IIS ♦ Beverly Kontola Libertv Check, vlarlceting Operations Director a Debra Um�ui resident �vith vast e�-perrise in t�ie desi�n and producrion of company brochures. The task force held seven meetin�s since October of 199�. The follo�vinQ report includes the collaborative re�,omrnenclat.ions h orn rhe �T�u•l:etin:,r Tasl: Force for inFormarion to be incluclecl into the Citv of \-lounds Vie�vs cumprehensive Vt�u•l:ean� Pro��i��n. These recommendauuns are onlv the starring point of tl�e fi�ll pro�n•am and. if approved bv the Economic Development Aiir�ionty, implementation should be;in in the second qu�-ter of 1995. .. , � __ - . W - s ��. errecti�wr � Opportuniti¢�Chall¢nq¢f The NI�-lceting Task I�orce ev�zluatecl iblounds Vie�vs oppoc-tu.cuues and challen�es by asking several c�uestions� y 1. Does Mounds View have an identity? 2. Can others identify with Nlounds View? 3. ��at do people like about Vlounds View? 4. What would people like changed about Nlounds View? Task force members asked these questions to a variety of individuals including: s Nlounds View residents, non-residents, employees working in l�lounds View that don't live in t�ounds View and friends/relarives/business associates not associated with ylownds View. Tku•ough these interviews, the task force was able to identify i�Iounds Vie�vs opportunities and our challenges as it pertains to people's ima�e of the City. Opportunities ♦ Access to free�vays ♦ Access to semi-skilled workforce ♦ �vera�e household incomes ♦ Good entertainment facilities ♦ Great police protection ♦ Location to good shopping facilities and �vorlc ♦ Nei�hborhood parlcs and recreation prob ams ♦ Nice, large, wooded residential lots ♦ Politically aware residents ♦ Pro-business attitude ♦ Quality schools ♦ Quiet and friendly people ♦ Relatively close to do�vnto�vn yet,not too close to the Cities ♦ Safe and affordable housin� oppoi-auiities ♦ Small town community feeling, prideful commuruty, clean nei�hborhoods ♦ S�eets well maintained � Challenaes ♦ Lack of an identitv (Citv of ��Tounds VieR� �,ets rni�erl up «�th Cith of �Iound ��Ioutids V'iew's as5o�:iauoii is the to�vn nest to I ric-llev/New I3ri�rhton/Blaine or �Iounds VieR- I �i;;h S�.hooL �Io uiuque establis�unent tliat people can idenufti �vith ♦ Deteriorarin�, aptu-miPnt �ialitv ♦ Hi�h t���es ♦ I_ack of landsca�ine rilon�� Hi�Jh�vay LO ♦ Residencs li�ve clil'ficulty �vit�i �orne (:itv ordinances ♦ Simply a place to drive throu�h r.o �et somewhere else ♦ There is no clear defiruuon ot the buundaries of Vloi.uids � ie�v :� -. _.__,_. y . � , �___ v. � . .. ; L. _ � _ . _ �.____ - � � � ATTACHMENT L► Tarq�t �►udi�n�¢f ♦ Residents children families seniors ♦ New Residents yoi.tng families ♦ Business Leaders current prospective ♦ Site Selection Consultants ♦ Development Interests ♦ Recreational User ♦ Commuters who drive High�vay 10 ♦ Entire �Ie�o Population s Nledia ♦ Polirical Constituents City o f �lounds Uiecv Uisiort Staternent We see Mounds Viecv as a cammunrty that rs receptide tocvard the diverse interests ofits crtizens and businesses. ��lounds Uiecc� wif! be seen as a progressive community that takes pride in beinq a leader. A eooperative spirit exists between the qo�ernment and citizens. As a resuft, our community thrioes and prospers. 3 �_—_�_ �__. . _. _ . _.. _ — _ __ __"�3ad... .__�__ .d�._�_� -_�..�__�. �_ 1'-- — �_ _.'.�.�Ra...:. � _ __ .� ,.. . . _ .. .�.� . l�7TACHMENT .A 'Proqramr C��nrr��snicatione�-�Nark¢ting Mat¢ria/1 Objective: To increase communication �vith the public re�arding City services and pro� ams and the con�unity of Nlounds View. Strate� es: ♦ Evaluate current communication and marlceting materials and their distnbution to ensure coorclinated, informative, professional materials whie:h send a message that "We talce pride in our community and care about the residents and businesses." Resident Guide Concept: Improve and e.Ypand the producrion process, ciistribution and information prc-�vided. Execution: Overalllmprovements ♦ Talce the rime to mat�e sure that all pages are neady sta�bered, use Pastel colors and bold headings to provide for an easy to read, amactive packa�e of materials. ♦ Use the services of volunteers to assist �vith the producaon of the guides. ♦ Update information on a annual basis, incorporaring vital changes quarterly. SpeciFic Irr�provements.• ♦ Continue to keep the current format �vith ptill out sheets. This is both cost effective and easy to read. ♦ History Section - expand this section and note that the complete history book is avail.able at City Hall and the local library. ♦ Provide a separate section re�arciin� cable infoimation - what channel, �vhat is televised, schedule of pro� ams, etc. ♦ Include a pull out street map. EZ-plore produ��tion with the assistance oF advertisements liom local retail businesses. Designate City Hall, parlcs and ;olf course. ♦ Include a list of busuiesses. e rl�lu-ou��h busines7 spon5orsliii�, iri�luele �i �oupun toi• a ��ame of �Volf and/or lesson L'oi• n��v residen�. ♦ Chan�.;e arles of h��adinvTs to be more of an attenrion ��etter. Esamples include: Chan�e "Voter lnformarion" to '�hy Vote?", 'Directo�v of Services' -°Questron� - rins�vers', "Fire Dr�•p�ii-mlent.� - "Tn r.o-lse ��f a E�ir��" ♦ Incluc:ie contac.t names «-itfi departinents under rhe 'Quicl: Reference Guide'. People �u�e less intinuclate�l to call �vhen they have a sper_ific person thev <�an tallc eo. ♦ Include locator maps for -'Places of 1�orship' and 'Schools' Sections. ♦ tlrrange Places of �Torship by denomination. � . � -�.--. --` �- •- — . - .�.. - �..._ _ . � _.._..,,...._ . . , .. . � , � ATT.A�iMEtiT A Include the following information in the Ciry Services sec,�tion. W ater and Sewer - You could save moiiey by r.allin� the City before a Plurxiber. I�ire Dep�u-trrient - volunteer needed. Nei�hborhood Crime Watch - important to engrave property for theft identificarion. Bold Icey messages in each pararaJraph under the Licenses and Permir. Secrion. Z.xample: tlnirnal Cont�-ol - bolcl "leash la�v and licenses are required for dogs." Distzzbu�on: o Distribute in a rriore proactive manner. Currendy, clis�iburion is done upon request only and approacimately 50 are d.istnbuted per year. ♦ With vol�mteers, reinvent the `�%elcome Wagon" concept using the ne�v resident Guide. ♦ Upon notificarion of a new resident, through water hookup notices, send a welcome letter from the mayor and council. The letter can indicate that a new resident guide is available at Ciry Hall i� they are interested in more information re;arding City services. ♦ Dis�-ibute to the management of apartment comple�es. Make them a�vare that these b des are available at Ciry Hall. �stimated Costs: o $150 to cover a 10%-20% increase in distribution and the postabe for approsimately 100 new resident letters. Citv Newsletter - Mounds View Matters Concept: ♦ Continue to produce and distribute as the main communication vehicle bet�veen the City and its stakeholders �vith the utmost professionalism, constandy evaluatin� reduction in production costs �vithout reducing the excellent quality and quantity of information provided. E.�ecution: ♦ :�dd a t�ble of contents for easier identification of information provided. ♦ If cost eFfective, evaluate the use of more photos. � ♦ Review content and cost of production on an annual basis. �stunated Costs: No additional costs anticipated. Vlounds View Communitv Profile Concept: Continue to produce the �lossv, attractivP informational brochure that si_ipplies busine5s prnsl_��_�ctive �vi th � lerail5 rhe�- need ro torm a po�iuve ��ien of ��found� �"iew �5 �i pro�ressive corrimtmitv t�iat prides its�>lf on the b��lance of r�i�ilitv business development and escellent quali .ry oF lil'e. 5 •:� �� �, � _ - . _ __ : ,L �__ ; : ; -- - �� ._ �_� . __ _ . __ . _____ _____ .AT�ACHM�WT A L�ecution: Content.• ♦ Continue to produce every other yea.i•. ♦ Include a map which desibmates l�Iounds View in relation to the T�vin Cities. ReI'erence the distance in miles from Twin Gities, St. Cloud, �Gisconsin, Duluth, etc. ♦ Lnclude testimonials from local businesses rebarcling rhe business climate in l�Iou.nds View. ♦ Include pho�o of the business park or of a business on the cover - potentially have the business parlc owner or the company be a sponsor to cover the cost of production. ♦ Inc,lude a page oF newspaper headlines on positive developments in iVlounds View. ♦ Include retail�hospitality hourly wages due to the large majority of this business base in Mounds View. Distrzbut�on: ♦ Increase distcibution through direc.�t mail campaigis, participation in �ade shows and at all City functions. o Distribute to local realtors - commercial\industrial, retail and residential. ♦ Distribute to human resource deparnrients of loc;al businesses to atiract qualiry worlcers. Estimated Costs: ♦ Additional disti-ibution and reprint cost of community profiles is estimated at �300-$600. Nlounds View Business Beat Newsletter Goncept: Continue to publish one-page business specific newsletter as a service which provides information regarding new local, state and national prob ams, outstanding ac:hievements oF local businesses, announcement oF new businesses and other information that may assist in the prosperity of local comparues. �xecution: ♦ Keep length of newsletter to one page, front and back. ♦ Copy on light paper for easier and clearer reproduction jvithin businesses. This allows circulation to other representatives. ♦ Encourage businesses to inform the Ciry regard.ing outstancling performances. ♦ After 6 issues, aslc the businesses if the information is of value and solicit input regarding other information they may like to see included. ♦ Disti•il�ure at B��siness =�ssoc:iation 1[eetin��. Esrimated Costs: �fo additional costs in�tu•red 6 �_ _ � _,� ^ - . -.-� � � : _ � � _ _ _ ___ _ _ .�. .. _.. �� , _ . _ : . _ . ___ __ . _ _ _ __ _ _ _ _ ___ ___ _ - - i ATPAC9iMENT A Amraction Response Packa�e Concept: Develop a systematic package of materials that sells Vlounds Vie�vs properties to interested paraes. Continue to distr-ibute letter �velcoming ne�v qualiry business development which offers assist�ice and a personal tour of available sites. Continue to distribute and follow up �vith all leads in a professional and e.�pedient manner. �xecution: ♦ Continue to provide the follo�ving informarion: overview of available sites, available City assistance, communiry profile and an invitation to personally tour sites. ♦ Upgrade site information to include photos of sites and site plans. Contact brokers/owners of properties for joint professional production of package. ♦ Publish a professional, at�active, easy to read overview map, showinb Moiznds View as predominate from other surrounding communities. Gain sponsorship for production from owners/brokers of available sites. Estimated Costs: ♦ Cost for map and site information to be incurred �vith sponsors from participatin� businesses, land owners and developers � � i_�., -- . _ .�.y. � _ . -='' - '--- -- . _ . _-_-_ . � '�__, _ ...� .�. ATTACHMENT A 8rsr� el�l o�sndf Vi�w Fir�t Ca►snp�ai� Objective: To ��Ypand public aw.�reness of Mounds View businesses ancl services �vith the intent to encourage increased pur�hasing �vithin the community. Strate;y: Tar�et area residents and area employees through materials and promotions designed to spotlight Mounds View businesses and services. Execution: o Develop a reference directory of Mounds View businesses which describes the services available and the key contacts. ♦ Work with vIounds View businesses to develop collaborative promotions such as iiequent purchaser programs and value pricing programs available principally to l�Iounds Vie�v residents and employees. ♦ Develop simplified, attracrive map oE the area highlighting the locations of lcey services available nearby. Distr-ibute maps to new residents and businesses. ♦ Reesta.blish a new business and new resident welcoming program operated by volunteers. In welcorrung lcits include materials and promotions developed to introduce new residents and business employees to the area. e Develop posters and associated materials to post and distr-ibute in public places and ai-ea businesses featuring the concept of buying in Vlounds View first. ♦ Highlight �Iounds Vie�v businesses in the Nlounds View NIatters newsletter and the Business Beat newsletter. Estimated Costs: Publication oF Business Direc,�tory is estimated at �2,000. All other costs �vould be supported by participatinb businesses. � 0 � �w .. _; � . ._ � _ � _° _ _ - - � . .�_ . � � ____ - ---- --------` ' - - - - � � AT9'��HME1dT A /r�aq+e �ngan�can�ant A�l atardar/r Objective It is rhe belief o£ the l�Iarlceting Taslc Foree rhat the City of l�Iounds View laelcs an image to many of the residents and the people �vho pass through the community. The image enhances �vill establish Nlounds View as a uruque community �vith many attributes, inclucling its large array of �ees, its c�uality school system, its new bolf course �vith bridges, wetlands and �vildlife and its foundauon as an escellent place to live and work. Strateb es Develop quality, attractive, professional image enhancement materials to capture the attention of target audiences thereby leaving them with a way to identify with the community of i�Iounds View. Imaae Statement Concept The old image statement, "Gateway to the North," idenufied the City as a mere pass ttu•ough point to somewhere else. The c,�urent image statement, "Quite Simply the Best", does not convey the messages in the Nlission and Vision Statements. The following statement best exemplifies the community spirit and progressiveness of l�Iounds View and clearly relates bacic to the mission and vision statements for the City. This statement �vas chosen from a larger list that �vas developed by the marketing task force. Execution Pride. Parmership and Proaress- Establishes that residents are proud of the ommuruty, its parmers�ups �vith business and its nei�hbors, and its development. Incorporate image statement on letterhead, signa�e, publications, aricl �vherever the current logo is used. Evaluate the feasibiliry oF desi�ming a new logo that reflects the messa�e of the ne�v image statement. Lstirriaced CoSts: Citg o f iNounds Uiecv i4tission Statement �aunds Uiew, rhrough the promotian of cooperatide relatrons With aff its stakehofders, Wilf develop a dynamic cfimate that recognizes the ever chanqing needs o f the communrty. Workinq together, We wiff talce steps to meet those needs and facifitate positive chanqes that affoW us to shape the future of our City. �-Iinor :;etup cliar•ge to acicl image statement to logo. Phase in ivith re�ul�ir repeints oi matet•ials. � .� ._ _ � _ _,��__ _ _ . , _ � � _ �. ._� : _ _ _ _ ,_, ___ �17'T.A�IMEA�T A Monument Entrance Si�n Concept ♦ In order to apprise travelers that they have entered the Ciry of vlounds View, a larbe, professional quality sign (bricic or wood) would be situated on I-Ii�hwav 10. The si7n would be placed in a natural setring, potentially outsicle of Libei-ty Check Printers. ♦ The design could be based on concepts presented in 1990; usin� a vlounds View designer if at all possible. A rie-in to the si�mage used at The Bridges Golf Course would be advisable to ensure continuitv. e Incorporate the new idenriry statement onto the sign. ♦ Keep the sign in good repair at all times with attractive plantings and proper rught lighting. Execution Designate funds for the development of the sign. In lieu of an appropriation, fundraising events could be held and spearheaded by local community orgaruzations, including the Rotary, Garden Club, Boy and Girl Scouts, and businesses. Nlaintenance of the sign would need to be evaluated by Public �orks, Parlcs & Recreation and�or landowner. Economic Development Authority to desib ate a location for the sign. The Marketing Taslc rorce proposed in front of Liberty Checic Printers in l�Iounds View Business Park. �stimated Costs: It is estimated that the sign could cost appro.�mately $5,000 -$10,000. Banners Concept ♦ Colorfizl banners would inform �avelers that they are in the main area of the City of Nlounds Vie�v. These "Welcome to Vlounds Vie�v' banners would be hung on stop light poles in the follo�vin� locations: County Road H2, Lon� Lake Road, County Road I, and Silver Lake Road. These durable baruiers �vould create visual e�citement �vith a contemporarv, vibrant look. Execution ♦ llesi��nate 1'unils rieeded ro pur�liase �ui�l in�t��ll tlie bcuiners or coordiiia�e lundraising activities initiated to pay for the banners. ♦ Approve banner pro��un with i�[nDot. ♦ �'orlc �vith P�iblic «'c>i•l:s, Fire Department and/��c• �InDot to han� aiid maintain the banners. ♦ �valuate purchasing oF special event and holidav banners. 10 ATTACHMENT A Estimated Costs: a Appro�rimately 10 banners is proposed at a total estimated uutial cost of $1,200-�1,500. Additional banners for seasons, festival, etc. would ��ost an estimated �50-CO a piece. Othar Marka�inq ldaar The Followin; ideas were briefly reviewed by the l�larlceting Task Force. If approved, in concept, the Marlcetin� Taslc Force would be willing to continue to develop these ideas and provide a fr�unewoc-lc for irriplementation in late 1995, early 1996. Good News Campai�n Concept ♦ Develop a campaign to enhance Nlounds Views image by encouraging stakeholders in the community to spread good news about the City of Mounds View. Execution ♦ Vleet and market the campaign through the a local Realtors Coalition, Nei�hborhood Groups, Seniors Club, Rotary, Lions and Lionesses, School District and Business Association. �stimated Costs: ♦ Vlinimal to no cost associated with this program. Advertisin� Campai�n Concept ♦ Develop an advertising carripaign to market availa.ble properties in Nlounds View. Execution ♦ Produce proFessional Advertisements ♦�%ork �vith o�vners and/or developers of property in tilounds View to share in the campai�ris �,ze�;iirion �uid ��ost. ♦ Place advertisements in tar�eted econornic development and site selecrion perioclicals ��ontin�ent upon current bud�ec consn��unrs. EsLimated Costs: ♦ T�stimate of :��00 for Citv contribution �virh remairun� production and advernisin� costs incurred by developers and land o�vners. 11 ATTeCHMENT �,1, Concept � ♦ Develop an adverasing campaign to spotlibht key success stories in Vlounds Vie�v. Execution Identily Successes i�Iajor Developments Outstandin� Sma1l.Business Recognition Home Business Success Stories Yletro �ast Developrrient Partnership �ntrepreneurial Pro� am Si.iccesses o Develop Advertisements and Feature Stories. ♦ Advertise in target periodicals contingent upon budget constraints. Estimated Costs: Development and advertisement cost estimated at $2,000. 12 �.-�, � _�, _ � ���._ . . — .. _ � ATfAGiMENT A Conclwion vlembers of the vf�rketing Taslc Force are escited to continue to worlc on the implementation of rhe proposed marlceting prob am. If the Task Force were to continue, it is sug;ested ihat the tearn brealc up into �roups. �ach � oup �vould be responsible for completin� the particulars of an assi�nied pro�rram such as the Buy 1�Iounds View Ia irst Campaign, Adverrisin� Campai�, Good News Campaign and the implementation and coordination of image enhancers. �ach group would work independently �vith Citv Staff assistance and the full task force �vill meet and discuss progress on programs quarterly. All final decisions for implementation �vould be subject to EDA approval. It is recommended that the City of Nlounds View apply for a Northern States Power Nlarlceting Grant to subsidize the cost of the proposed ivlarketing Prot�n•am. Under the NSP brant, 25% of the total cost of the commuruty marlcetin; program is covered by NSP funds. Pro am Estimated Cost Communications Marketin Nlaterials $450 - $750 Bu Mounds Vie�v First Cam ai�n $2,OQ0 Nlonument Si�n �5,000 - �10,000 Banners $1,200 - $1,500 Advertisin Cam ai $2,500 Total ,�'11,1�50 - ,$'16, 750 NSP Grant Share 25% $2.800 - $4,200 Ci Share 75% $8,3�50 - $12,�5�50 1995 iVlarketin Bud et 2 500 Ci Balance $<5,8.5'0-$10,0�50 13 MOUNDS VIEW ECONOMIC DEVELOPMENT AUTHORITY REQUEST FOR EDA CONSIDERATION STAFF REPORT EDA �t�ETING DATE April 10, 1995 ED�� Action: ❑ Special Order of 13usiness Agencia Section: 7• B ❑ Public Hearings Report Number: EDA-95-37C ❑ Consent ASenda Rc:port Date: 4-7-95 (� I�DA }3usincss [teni Descriptiou: Consideration of Continuing the Marketing Task Force and Reappointing Current Members Esecutive Directors Revicw/Recommenclaty6i�: - � `—` / - No comments to supplcment this repori_ �� �t�=� f - Cumnicuts a�ta�liccl ���p��lll[1C1011/5UR1f11�CV (altach supNlcment shecls ;u nea:e.s�ry) 5 Ui�INW RY: Over the past 7 months the marketing task force focused on the development of the Marketing Plan for the City of Mounds View. Several new and exciting ideas were generated by the energy of the group through this process. Now that the development stage is complete 'it is imperative that implementation is carried through with as rnuch energy and excitement. Most of the members of the task force are interested in continuing �with the implementation of the plan except for Beverly Kontola who has taken a new position out of Mounds View. The attached resolution approves the continuation of the task force and reappoints several of the current members. Cathy Bennett, Economic Development Coordinator RECOi�i�tEND,aTIOti: Staff recommends approval of Resolution No. 95-EDA26, approving continuation of the marketing task force and reappointing current members.