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HomeMy WebLinkAbout07-18-2008 • CITY OF MOUNDS VIEW ECONOMIC DEVELOPMENT COMMISSION MEETING AGENDA MOUNDS VIEW CITY HALL FRIDAY, JULY 18, 2008 7:30 A.M. 1. CALL TO ORDER 2. ROLL CALL Chair Helgemoe, Vice Chair Meehlhause, Commissioner Belting, Commissioner Entsminger, Commissioner Johnson, Commissioner Larson, Commissioner Wagner, Community Development Director Ken Roberts and Economic Development Specialist Heidi Steinmetz 3. APPROVE JULY 18, 2008 EDC AGENDA 4. APPROVE MAY 16, 2008 EDC MINUTES 5. SPECIAL BUSINESS • A. Introduce Mounds View Community Development Director Ken Roberts 6. EDC BUSINESS A. Discuss Future Business Retention Efforts 7. REPORTS OF COMMISSIONERS A. Chair Helgemoe - Should the EDC become the EDA? 8. REPORTS OF STAFF A. Update - Branding/Public Communications/Marketing Plan Proposals 9. NEXT EDC MEETING: Friday, August 15, 2008 at 7:30 a.m. 10. ADJOURNMENT • Minutes of the Economic Development Commission City of Mounds View Ramsey County, Minnesota Regular Meeting May 16, 2008 City of Mounds View, Council Chambers 2401 Highway 10, Mounds View, MN 55112 1. CALL TO ORDER: Vice Chair Gary Meehihause called the meeting to order at 7:34 a m:, 2. ROLL CALL: Members Present: Vice Chair Gary Meehlhause, Commissioners Dan Larson, Torri Johnson, Greg Belting and Chair Jason Helgemoe (arrived at 7:35 a.m.) Members Absent: None Staff Present: Economic Development Specialist Heidi Steinmetz • 3. APPROVAL OF AGENDA: Motion/Second: Commissioner Johnson moved and Commissioner Larson seconded the approval of the May 16, 2008 EDC agenda. Motion Carried: 4 Ayes 0 Nays 4. APPROVAL OF EDC MINUTES: Motion/,Second: Commissioner Johnson moved and Commissioner Belting seconded the approval of the April 18, 2008 EDC minutes. Motion Carried. 5 Ayes 0 Nays 5. SPECIAL BUSINESS A. Introduce Twin Cities North Chamber of Commerce New President Tim Roche Ms. Steinmetz reiterated her staff report regarding the importance of maintaining and strengthening the City's relationship with its business community. Commission members introduced themselves to Mr. Roche and shared their role with the • EDC. Draft EDC Minutes May 16,2008 Page 2 of 5 • Mr. Roche stated that he began work with the Chamber onApril more 14th. He hopes to be the EDC's Chamberliaison. He added thatthe Chamber wouldbe than happy to help and assist the City. 6. EDC BUSINESS A. Continue Discussion Regarding 2008 Targeted Business List In April, the EDCreviewed a targeted businesslistthat staff developediais. based on staffs memory, resident input and input from and elected officials. The EDC asked t staff to categorize thelist (to be less specific)sppofor review at today'smeeting. The EDC reviewed the below"categorized" list: • Specialty Retail o Hardware store o Jewelry store o Florist • Big Box Retail o Grocery store • Professional Office o Medical or dental clinic o Optometrist office oFinancial institutions • Sit-down Restaurants • Funeral Home Commissioners Johnson and Meehlhause agreed that"Sit-down Restaurants"could remain a category of its own and that "Professional Office" could be revised to read "Professional Office/Services" sothat "Funeral Home" could be added under that category. Commissioner Johnson asked Chamber ifth President Tim Roche Chamber categorizes its memberbusinesses. d or targets certainbusinesseswhen tryingtonew members. . Roche saithat these types strategies may be developed in the future. The EDC will revisit the list in January of 2009. The EDC also prioritized their reasons for businessand recruitment. An increased well- coordinated tax base is the EDC's#1 priority and sub-priorities - riorities to that are: a)create jobs b) provide goods/services that are not already offered in Mounds View and c) consider the patrons of the targeted business list (demographics). Chair Helgemoe concluded with a question: "What are the realistic chances that a"big box" retail store is goingtolocate in Mounds View because the nly large site left for development in Mounds View is possibly the Saturn/MultiTech site?" Ms. Steinmetz answered the question by providing an example that Target's regional real estate person recently visited the site and told staff that even the smallest Target would not fit on the Saturn/MultiTech site due to the triangular shape of the lot. tCnheasiritHe,elgemoe then stated that we should determine .whatbdxsp"big box"stores could fit o. n • whether it'sOffice Max or another .smaller store. Staff will request site location criteria from bigbox stores to determine whichones would fit on the site. Draft EDC Minutes May 16,2008 Page 3 of 5 • Chair Helgemoe and Commissioner Meehlhause reiterated the discussion from the Council/EDC's Redevelopment Roundtable held in April. Mounds View needs, to take advantage of its development and redevelopment opportunities before Arden Hills TCAAP site is developed. B. Review First Draft of Branding Services&Public Communications/Marketinq Plan Request For Proposals (RFP) Ms. Steinmetz reminded the EDC of their recommendation last month that the EDA consider distribution a branding services and/or public communications/marketing plan RFP. She asked the EDC to consider a draft RFP,which would then be forwarded to the EDA on May 27th for consideration along with the EDC's recommendation. The RFP was written to include two phases because the EDC had discussed the need for the City to decide "who we are" and "who we want to be" (Phase 1-branding) prior to marketing ourselves (Phase 2-public communications/marketing plan). Commissioner Belting asked if the new road signs were part of this new branding effort, if we were jumping ahead of ourselves or if he missed something. Ms. Steinmetz stated that the EDC's input regarding the design of the road signs was provided to the Council prior to the Council's final decision. She believes that the signs are temporary. Ms. Steinmetz then provided a histoof the EDC's discussions since January regarding public communications and marketing. 411111 Chair Helgemoe stated that if the City wants to recruit larger corporations, then the City's image becomes much more important. Commissioner Belting added that certain marketing materials should take priority over others. More focus should be given to the City newsletter, which goes out to thousands of people. Chair Helgernoe asked Chamber President Tim Roche for his thoughts on the discussion. Mr.Roche-stated that he feels branding is very important. Chair Helgemoe added that the Chamber's new brand (as of a few years ago) brought the Chamber to a new and higher level. Mr. Roche agreed. 7. REPORT OF COMMISSIONERS Chair Helgemoe advertised the Chamber's golf event. Chamber President Tim Roche mentioned that Ms.Steinmetz and representatives from the Cities of Columbia Heights and Fridley provided fifteen-minute Economic Development updates on their communities at the Chamber's April Business Essentials Luncheon. At the June 19th luncheon,representatives from the Cities of Arden Hills, Shoreview and New Brighton will provide their own Economic Development updates. Commissioner Meehlhause congratulated the Irondale Boys Track team for winning the North Suburban conference meet yesterday. Chair Helgemoe congratulated Commissioner Belting again on his new Mounds View City • Center Suites building. Draft EDC Minutes May 16,2008 Page 4 of 5 • Commissioner Belting reminded the group that business retention is just as important as business recruitment. He mentioned that the EDC should cooperate with the City and Chamber todo "thank yous" and perhaps send out informational packets to businesses when the City rebrands itself. We should also ask the businesses if the City is meeting their needs. He addedthat most often the"face"of the City(in a business's eyes)is when the fire marshal shows up or when the water bill arrives. He feels that putting a different twist on the "City's face" is a good idea. Chair Helgemoe mentioned that EDC members could also visit with businesses. Chair Helgemoe mentioned that Totino's grand opening was held a week ago and that it's nice to see staff and appointed and elected officials attend those type of events. 8. REPORTS OF STAFF A. Housing Resources Update Ms. Steinmetz displayed the City's "Housing Resources" Webpage on the screen and summarized the types of outreach being completed through the Website and the City newsletter, Mounds View Matters. Commissioner Larson askedif we 'could more prominently display the Housing Replacement Program on the Website. Commissioner Belting left at this time. Chair Helgemoe urged residents to contact their lender immediately if they are having trouble making their house payments. 411 B. Premium Stop Redevelopment Area Update Ms. Steinmetz provided the EDC with updates on three properties located within the Premium Stop Redevelopment area. 1. Robert's Sports Bar is now under new ownership. Since they do not have a final Certificate of occupancy from the City, a grand opening date it is still unknown. 2. The coin Operated car wash, which was damaged by a fire, will be reopening but a date has not been set at this time. 3. Staff has received its first inquiry regarding the price of the EDA-owned former Premium Stop parcel. The EDA's Preliminary Development Agreement with Master DeVelOpment,has now expired, so staff will be marketing the site from now on. The EDA would like the site to be marketed as a "bundled" redevelopment area rather than a stand-alone site. The EDA will accept offers for the site but will not set a base price. C. Arden Hills TCAAP Project Update Ms. Steinmetz displayed the City of Arden Hills'Website on the screen and showed the EDA where to find TCAAP information. Commissioner Johnson mentioned that she was very impressed with how the City of Arden • Hills has developed the TCAAP page of their Website. Draft EDC Minutes May 16,2008 Page 5 of 5111111 Chair Helgo me mentioned that we don't want to lose businesses to the TCAAP site, so we better be proactive with business retention. Ms. Steinmetz showed the EDC how Mounds View's sites are promoted on the Mounds View Website. Chair Helgomoe said that it's critical to have a direct link to "Development Opportunities" from our home page. ,\ 9. ADJOURNMENT There being no further business before the Commission, Chair Helgemoe adjourned the meeting 9:01 a.m. Respectfully submitted, fie51 Heidi Steinmetz Economic Development Specialist • Item No. 6A Meeting Date: July 18, 2008 Type of Business: EDC City of Mounds View Staff Report To: Economic Development Commission From: Heidi Steinmetz, Economic Development Specialist Item Title/Subject: Discuss Future Business Retention Efforts Background At the May 16, 2008 EDC meeting, the EDC discussed the importance of business retention. The following ideas for completing business retention activities were mentioned at the meeting: • Cooperate with the Chamber and send out "thank yous" to businesses • Send out informational packets to businesses when the City "brands" itself • Ask businesses if the City is meeting their needs • EDC members could visit with businesses Update Staff recently developed a "Business Database Development Team" comprised of key City staff that deal with Mounds View business data. Currently, several separate business databases exist within City Hall. The intent of a new business database is to build one master business database that contains information that all City departments can use. Building a new database will allow staff to visit with each and every Mounds View business in order to obtain the business's most recent information. The ideas listed above could be incorporated during staff's meetings with businesses. Even though the City hasn't branded itself yet, current informational packets could be delivered to the businesses. Recommendation Staff recommends that the EDC alert staff if they wish to accompany staff during business visits. For instance, if there is a certain business that an EDC member • would like to visit, please let staff know. Item 6A July 18,2008 EDC Meeting Page 2 of 2 • Staff has not yet scheduled any business visits because the database "fields" need to be inputted and key City staff needs to verify the template prior to obtaining updated information from businesses. Staff still wants to know if there are any businesses that EDC members want to visit. The database will be created in Geobase, which is a program of PermitWorks. Respectfully submitted, Heidi Steinmetz Economic Development Specialist • • Item Numbers: 8A Meeting Date: July 18, 2008 Type of Business: EDC City of Mounds View Staff Report To: Economic Development Commission From: Heidi Steinmetz, Economic Development Specialist Item Title/Subject: Update - Branding/Public Communications/Marketing Plan Proposals Background Per the EDC's recommendation, on May 27, 2008, the EDA authorized the distribution of a Request for Proposals (RFP) for Branding Services (Phase 1) and the development of a Public Communications & Marketing Plan (Phase 2). Attached is staffs recent report to the EDA regarding the proposals received and the evaluation process. In short, ten proposals were received. Staff chose the top three proposals and is • currently in the process of interviewing the three finalists. After the interviews, it is anticipated that staff will recommend one finalist to meet with the EDA on July 28, 2008. Update On July 14, 2008, the EDA authorized staff to move forward with the proposal evaluation process. In addition, the EDA requested that the following information be provided for review at their July 28, 2008 meeting. • Copies of finalists' proposals • Evaluation chart for all ten proposals • List of cities that each finalist has worked with/for • Spreadsheet of other MN cities who have completed branding/marketing • Cost/benefit analysis of completing branding/marketing Recommendation Since this project was originated by the EDC, staff encourages EDC members to attend the July 28, 2008 EDA meeting in order to meet staffs recommended finalist. Respectfully submitted, ,Ite-6-4-#L4-5e • Heidi Steinmetz Economic Development Specialist 1 Item Number: 7A Meeting Date: July 14, 2008 Type of Business: EDA Administrator Review: City of Mounds View Staff Report To: Economic Development Authority Cc: Desaree Crane, Assistant Clerk-Administrator Mark Beer, Finance Director From: Heidi Steinmetz, Economic Development Specialist Item Title/Subject: Branding Proposal Update Background The Mounds View Economic Development Commission (EDC) discussed Mounds View public communications and marketing from January to May 2008. These discussions resulted in City staff preparing a Branding Services and Public • Communications/Marketing Plan Request for Proposals (RFP). On May 27, 2008 and per the attached Resolution 245, the EDA authorized the distribution of the RFP. The City Council's 2008-2009 Action Plan (approved on April 28, 2008) includes several action steps related to branding, public communications and marketing for the City. These include: • Aggressively Pursue Redevelopment Opportunities • Review Responsibilities and Define Communications Action • Council to Review Website • Re-evaluate Newsletter Preparation & Delivery • Partner with Chamber to Attract New Businesses, Promote Investment and Reinvestment • Develop a Marketing Plan • Promote Foreclosure Awareness and Prevention Programs • Increase Public Awareness of Where/How to Report Problem Properties The distribution of the RFP was the first step for the City to implement these action steps. Update • RFP Distribution List and Timeframe City staff sent the RFP to the nineteen consultants listed on the attached distribution list. The list was a compilation of lists of consultants received from the Cities of Anoka and Item 7A-Branding Proposal Update July 14,2008 EDA Meeting Page 2 of 3 • Coon Rapids, a few consultants that staff has worked with in the past and two consultants that requested the RFP from the City. The RFP was mailed to those on the list on May 28th and proposals were due to the City on June 27, 2008. Response Staff received ten proposals for branding and marketing services for Mounds View. We were very impressed with the number of consultants that called to ask questions prior to submittal. There were also two unexpected proposals. Evaluation Clerk-Administrator Jim Ericson, Community Development Director Ken Roberts and I independently evaluated all ten proposals based on the following criteria: • Responsiveness to the requirements of the RFP • Organization, presentation, and content of the submittal, including how it relates to the RFP's referenced attachments • Knowledge and understanding of the local community environment • Depth and breadth of the consultant or firm's overall qualifications and experience • Demonstration of relevant project experience • • Qualifications and experience of each of the key personnel • Best value of proposed services Staff agreed that the following consultants (in no particular order) submitted the top three proposals: • Wolf Marketing & Media • Citylmage • Risdall Marketing Group The attached evaluation chart provides a brief summary of the details of the proposals. Next Step The next step in the evaluation process is for City staff to conduct in-person interviews with each of the consultants July 15-17. It is anticipated that after the interviews, City staff will choose one consultant to meet with the EDA on July 28tH Recommendation On July 28, 2008, staff anticipates asking the EDA and Council to consider a resolution authorizing staff to negotiate the details of a contract with one of the consultants to • complete "Phase 1" of the project (completing branding services for the City). Staff will propose that the City use some of the EDA's 2008 "Other professional services" dollars to fund Phase 1 of the project. The current balance in this fund is $43,500. Item 7A-Branding Proposal Update July 14,2008 EDA Meeting Page 3 of 3 Respectfully submitted, Heidi Steinmetz, Economic Development Specialist Attachments: • Resolution 08-EDA-245 • RFP Distribution List • Proposal Evaluation Chart • 110 S . EDA RESOLUTION NO. 08-EDA-245 CITY OF MOUNDS VIEW MOUNDS VIEW ECONOMIC DEVELOPMENT AUTHORITY COUNTY OF RAMSEY STATE OF MINNESOTA RESOLUTION APPROVING A BRANDING SERVICES AND PUBLIC COMMUNICATIONS/MARKETING PLAN REQUEST FOR PROPOSALS (RFP) AND TO AUTHORIZE DISTRIBUTION AND PUBLICATION OF THE RFP WHEREAS, in January 2008, the Mounds View Economic Development Commission (EDC) began monthly discussions about Mounds View public communications and marketing; and, WHEREAS, between February and April 2008, the EDC completed an internal public communication/marketing internal assessment and developed public communications/marketing target audiences and goals; and, WHEREAS, on April 7, 2008 the City Council and EDC held a redevelopment roundtable Work Session and one of the next steps suggested at the roundtable was to develop a marketing strategy geared towards developers • and brokers, and; WHEREAS, on May 16, 2008, the EDC reviewed and approved a draft Branding Services and Public Communications/Marketing Plan Request for Proposals (RFP); and, WHEREAS, the EDA is considering a Request for Proposals (RFP) process to obtain a highly qualified consultant or firm that would facilitate a branding exercise for the EDA followed by the development of a public communications and marketing plan; and, WHEREAS, the proposed schedule is that the RFP would be sent to highly qualified consultants or firms on May 28, 2008 and responses would be due to the City by June 27, 2008. NOW, THEREFORE BE IT RESOLVED THAT, the Mounds View Economic Development Authority hereby directs and authorizes staff to proceed with a Request for Proposals (RFP) and to authorize distribution and publication of the RFP on May 28, 2008. • Resolution 08-EDA-245 Page 2 of 2 Adopted this 27th day of May, 2008 by • the Mounds View Economic • Development Authority • (ATTEST) vY 440111r • Rob/Marty, -resident • • • • _ t/litu Jim Ericson, Executive Director • • • • • City of Mounds View Branding/Marketing/Public Communications RFP Distribution List S Ms. Kitty Hart, Account Exec. Mr. Tom Bullington Ms. Samara Hughes, Marketing Director Capsule Citylmage North Star Destination Strategies 10 South 5th Street 1585 Tierney Dr 220 Disspayne Drive Minneapolis MN 55402 Hastings MN 55033 Nashville TN 37214 Mr. Murray Wolf Mr. Dan Foote Mr. Kevin Morel Wolf Marketing & Media Foote &Company TDI Print Graphics P.O. Box 1467 380 Jackson St 4940 Viking Drive Suite 209 Minnetonka, MN 55345-0467 St. Paul MN 55101-3883 Edina, MN 55435 Mr. Patrick Bettenbur Baker Associates Mr. Jim Walton, President Risdall B isin g 1903 E Wayzata Blvd Brand Acceleration g Wayzata MN 55391 5799 Noble Drive 550 Main Street Indianapolis, IN 46234 New Brighton, MN 55112 Mr. Kevin Stirtz Mr. Tom Heller The Meyocks Group Stirtz Group Soulo Communications 6800 Lake Drive#150 45 Garden Dr 2617 East Hennepin Avenue West Des Moines IA 50266 Burnsville MN 55337 Minneapolis MN 55413 Tom• Mr. Tunheim Partners deRanitz Mr. Randy Wilson 1100 Riverview Tower Forte Consulting Group, Inc. Community Design Solutions 4112 Quentin Ave 8009 34th Ave S St. Louis Park MN 55416 2307 Lincoln Street Minneapolis MN 55425 Columbia, SC 29201 Ms. Laurie Smith Ms. Ann Hunter Ms. Beth Speak Fat Frog Marketing Marketing Source USA Brand Tool Box, Ltd. 11220 86th Ave. North 4528 Casco Avenue 510 First Ave N #605 Maple Grove, MN 55369 Edina MN 55424 Minneapolis MN 55403 Ms. Kirstin Barsness Barsness Consulting 24438 Imperial Ct Forest Lake, MN 55025 • 0 to N 0 N t) *r N, 0 t to o O o to o _1^' o o` i N No o (o U a 0 cs)\ No tft o. to o o.a a) a> Z N0N Na) o 7 ib S Y Y G V U • vI \ -o tis N N 1y csw CO, r 01 a Nfo `cA di o Ecn G oe N fir" G N ' N 0) (1) Z 0 v Tn N EC d 11-1 `Z' 3 S. N ZN NN 07 0 T VNN2' m Rm N ,• -0 G N : 0 SI ` Dp ++ oo p- c co t p '0 a5 -. NO) CO No ` jp [fl� � � - N0 ° a) � ., a- m d u. cC) R 0 a • to .cc.-* E v v • () 0 . is,"\ �, ,V , r _ham(,, N. ,I. k \ Item Numbers: 8A k \ K Meeting Date: July 18, 2008 Type of Business: EDC City of Mounds View Staff Report To: Economic Development Commission From: Heidi Steinmetz, Economic Development Specialist Item Title/Subject: Update - Branding/Public Communications/Marketing Plan Proposals Background Per the EDC's recommendation, on May 27, 2008, the EDA authorized the distribution of a Request for Proposals (RFP) for Branding Services (Phase 1) and the development of a Public Communications & Marketing Plan (Phase 2). Attached is staffs recent report to the EDA regarding the proposals received and the evaluation process. II In short, ten proposals were received. Staff chose the top three proposals and is currently in the process of interviewing the three finalists. After the interviews, it is anticipated that staff will recommend one finalist to meet with the EDA on July 28, 2008. Update On July 14, 2008, the EDA authorized staff to move forward with the proposal evaluation process. In addition, the EDA requested that the following information be provided for review at their July 28, 2008 meeting. • Copies of finalists' proposals • Evaluation chart for all ten proposals • List of cities that each finalist has worked with/for • Spreadsheet of other MN cities who have completed branding/marketing • Cost/benefit analysis of completing branding/marketing Recommendation Since this project was originated by the EDC, staff encourages EDC members to attend the July 28, 2008 EDA meeting in order to meet staffs recommended finalist. Respectfully submitted, e • Heidi Steinmetz Economic Development Specialist r Item Number: 7A Meeting Date: July 14, 2008 Type of Business: EDA Administrator Review: City of Mounds View Staff Report To: Economic Development Authority Cc: Desaree Crane, Assistant Clerk-Administrator Mark Beer, Finance Director From: Heidi Steinmetz, Economic Development Specialist Item Title/Subject: Branding Proposal Update Background The Mounds View Economic Development Commission (EDC) discussed Mounds View public communications and marketing from January to May 2008. These discussions • resulted in City staff preparing a Branding Services and Public Communications/Marketing Plan Request for Proposals (RFP). On May 27, 2008 and per the attached Resolution 245, the. EDA authorized the distribution of the RFP. The City Council's 2008-2009 Action Plan (approved on April 28, 2008) includes several action steps related to branding, public communications and marketing for the City. These include: • Aggressively Pursue Redevelopment Opportunities • Review Responsibilities and Define Communications Action • Council to Review Website • Re-evaluate Newsletter Preparation & Delivery • Partner with Chamber to Attract New Businesses, Promote Investment and Reinvestment • Develop a Marketing Plan • Promote Foreclosure Awareness and Prevention Programs • Increase Public Awareness of Where/How to Report Problem Properties The distribution of the RFP was the first step for the City to implement these action steps. Update • RFP Distribution List and Timeframe City staff sent the RFP to the nineteen consultants listed on the attached distribution list. The list was a compilation of lists of consultants received from the Cities of Anoka and Item 7A-Branding Proposal Update July 14,2008 EDA Meeting Page 2 of 3 Coon Rapids, a few consultants that staff has worked with in the past and two • consultants that requested the RFP from the City. The RFP was mailed to those on the list on May 28th and proposals were due to the City on June 27, 2008. Response Staff received ten proposals for branding and marketing services for Mounds View. We were very impressed with the number of consultants that called to ask questions prior to submittal. There were also two unexpected proposals. Evaluation Clerk-Administrator Jim Ericson, Community Development Director Ken Roberts and independently evaluated all ten proposals based on the following criteria: • Responsiveness to the requirements of the RFP p • Organization, presentation, and content of the submittal, including how it relates to the RFP's referenced attachments • Knowledge and understanding of the local community environment • Depth and breadth of the consultant or firm's overall qualifications and experience • Demonstration of relevant project experience • Qualifications and experience of each of the key personnel • • Best value of proposed services Staff agreed that the following consultants (in no particular order) submitted the top three proposals: • Wolf Marketing & Media • Citylmage • Risdall Marketing Group The attached evaluation chart provides a brief summary of the details of the proposals. Next Step The next step in the evaluation process is for City staff to conduct in-person interviews with each of the consultants July 15-17. It is anticipated that after the interviews, City staff will choose one consultant to meet with the EDA on July 28th Recommendation On July 28, 2008, staff anticipates asking the EDA and Council to consider a resolution authorizing staff to negotiate the details of a contract with one of the consultants to complete "Phase 1" of the project (completing branding services for the City). Staff will propose that the City use some of the EDA's 2008 "Other professional services" dollars to fund Phase 1 of the project. The current balance in this fund is $43,500. • Item 7A-Branding Proposal Update July 14,2008 EDA Meeting Page 3 of 3 . Respectfully submitted, Heidi Steinmetz, Economic Development Specialist Attachments: • Resolution 08-EDA-245 • RFP Distribution List • Proposal Evaluation Chart • • . EDA RESOLUTION NO. 08-EDA-245 CITY OF MOUNDS VIEW MOUNDS VIEW ECONOMIC DEVELOPMENT AUTHORITY COUNTY OF RAMSEY STATE OF MINNESOTA • RESOLUTION APPROVING A BRANDING SERVICES AND PUBLIC COMMUNICATIONS/MARKETING PLAN REQUEST FOR PROPOSALS (RFP) AND TO AUTHORIZE DISTRIBUTION AND PUBLICATION OF THE RFP WHEREAS, in January 2008, the Mounds View Economic Development Commission (EDC) began monthly discussions about Mounds View public- communications and marketing; and, WHEREAS, between February and April 2008, the EDC completed an internal public communication/marketing internal assessment and developed public communications/marketing target audiences and goals; and, WHEREAS, on April 7, 2008 the City Council and EDC held a redevelopment roundtable Work Session and one of the next steps suggested at 111 the roundtable was to develop a marketing strategy geared towards developers and brokers, and; approved WHEREAS, on May 16, 2008, the EDC reviewedanda draft Branding Services and Public Communications/Marketing Plan Request for Proposals (RFP); and, WHEREAS, the EDA is considering a Request for Proposals (RFP) process to obtain a highly qualified consultant or firm that would facilitate a branding exercise for the EDA followed by the development of a public communications and marketing plan; and, • • WHEREAS, the proposed schedule is that the RFP would be sent to • highly qualified consultants or firms on May 28, 2008 and responses would be due to the City by June 27, 2008. NOW, THEREFORE BE IT RESOLVED THAT, the Mounds View Economic Development Authority hereby directs and authorizes staff to proceed with a Request for Proposals (RFP) and to authorize distribution and publication • of the RFP on May 28, 2008. • • Resolution 08-EDA-245 Page 2 of 2 • .• Adopted this 27th day of May, 2008 by the Mounds View Economic Development Authority .• .• (ATTEST) Ra Marty, -resident yu_d Jim Ericson, Executive Director 400 • • City of Mounds View Branding/Marketing/Public Communications RFP Distribution List • Ms. Kitty Hart, Account Exec. Mr. Tom Bullington Ms. Samara Hughes, Marketing Director Capsule Citylmage North Star Destination Strategies 10 South 5th Street 1585 Tierney Dr 220 Disspayne Drive Minneapolis MN 55402 Hastings MN 55033 Nashville TN 37214 Mr. Murray Wolf Mr. Dan Foote Mr. Kevin Morel Wolf Marketing & Media Foote &Company TDI Print Graphics P.O. Box 1467 380 Jackson St 4940 Viking Drive Suite 209 Minnetonka, MN 55345-0467 St. Paul MN 55101-3883 Edina, MN 55435 Mr. Patrick Bettenbur Baker Associates Mr. Jim Walton, President g 1903 E Wayzata Blvd Brand Acceleration Risdall Advertising Wayzata MN 55391 5799 Noble Drive 550 Main Street Indianapolis, IN 46234 New Brighton, MN 55112 Mr. Kevin Stirtz Mr. Tom Heller The Meyocks Group Stirtz Group Soulo Communications 6800 Lake Drive#150 45 Garden Dr 2617 East Hennepin Avenue West Des Moines IA 50266 Burnsville MN 55337 Minneapolis MN 55413 • Mr. Tom deRanitz Tunheim Partners Forte Consulting Group, Inc. Mr. Randy Wilson 1100 Riverview Tower 4112 Quentin Ave Community Design Solutions 8009 34th Ave S St. Louis Park MN 55416 2307 Lincoln Street Minneapolis MN 55425 Columbia, SC 29201 Ms. Laurie Smith Ms. Ann Hunter Ms. Beth Speak Fat Frog Marketing Marketing Source USA Brand Tool Box, Ltd. 11220 86th Ave. North 4528 Casco Avenue 510 First Ave N#605 Maple Grove, MN 55369 Edina MN 55424 Minneapolis MN 55403 Ms. Kirstin Barsness Barsness Consulting 24438 Imperial Ct Forest Lake, MN 55025 • t • o N t7 N to 40 r to O O d t F `- to N p tr) co o C. a to c a r N t-- O O c O Vkft 4- tU co, , C t) .E5\ co ) es tii :may .► y -o 0 H a . E c. G 10 G G p N o t0 N O e '0 0 tb0+ a) os, Nui u . oI n- S E G N O , N Z 0a, N z TA a N G 3 ' G ' • 0 N N ` 7. co G coN ✓ O Z. ' N ZQG V ✓ i O N NL' NG ONC co, G aa'O RO ceU- and N o e N CG �'w v