HomeMy WebLinkAbout04-19-2013 Minutes of the Economic Development Commission
City of Mounds View
Ramsey County, Minnesota
Regular Meeting
April 19, 2013
City of Mounds View, Council Chambers
2401 Highway 10, Mounds View, MN 55112
1. CALL TO ORDER
Chair Greg Belting called the meeting to order at 7:35am.
2. ROLL CALL
Members Present. Chair Greg Belting and Commissioners Jim Freichels, Jason
Helgemoe (arrived at 7:43am), Dan Larson, Jim Paron and Gary
Stevenson
Members Absent. Vice-Chair Jennifer Wagner-Harkonen
Staff Present: Economic Development Specialist Heidi Steinmetz
3. APPROVAL OF APRIL 19, 2013, AGENDA
Motion/Second: Commissioner Freichels moved and Commissioner Stevenson seconded
the approval of the April 19, 2013, EDC agenda.
Motion Carried: 5 Ayes, 0 Nays
4. APPROVAL OF FEBRUARY 15, 2013, EDC MINUTES
Motion/Second: Commissioner Stevenson moved and Commissioner Freichels seconded
the approval of the February 15, 2013, EDC minutes.
Motion Carried: 5 Ayes, 0 Nays
5. EDC BUSINESS
A. Continue Discussion Regarding 2394 County Road 10
The EDC discussed the former Taiko parcel in February and April 2013.
Motion/Second: Commissioner Helgemoe moved and Commissioner Paron seconded a
recommendation that the EDA consider purchasing 2394 County Road 10 at an appropriate
price.
Motion Carried: 6 Ayes, 0 Nays
EDC Minutes
April 19,2013
Page 2 of 3
B. Discuss Economic Development Advertising
The EDC and City Council discussed advertising at the April 1st Work Session. The Council
asked the EDC to discuss it further on April 19tH
Regarding the "Twin Cities Business" magazine advertorial opportunity, Commissioner
Stevenson said that the City should determine the ad sponsorship amounts for businesses
that want to participate in the advertorial.
Chair Belting suggested that the City ask a local ad agency for an opinion on how the City
should advertise and that perhaps an ad agency could create a broad 5-year marketing plan
outline for the City. He added that perhaps someone other than City staff should make the
initial inquiry with the ad agency.
Ms. Steinmetz reminded the EDC that in 2009, Risdall Advertising created a Public
Communications&Marketing Plan for the City as part of the Mounds View Branding Project.
Commissioner Freichels asked if businesses are the City's target audience because "Twin
Cities Business" and the other local commercial real estate publications might not be the
best publications for targeting businesses. He suggested that the future TCAAP
development in Arden Hills could be Mounds View's advertising angle because property in
Mounds View might be cheaper than property in TCAAP.
Commissioner Paron suggested that the City could better utilize the digital billboards on
35W.
The EDC tabled the advertising discussion until the next EDC meeting in order to review the
2009 Public Communications & Marketing Plan and to create billboard messaging ideas.
C. Review Home Improvement Loan Program
The EDC discussed the program and agreed that the intent of the Home Demolition Loan
was to cover the entire cost of the home demolition.
Motion/Second: Commissioner Freichels moved and Commissioner Helgemoe seconded a
recommendation that the EDA increase the Home Demolition Loan amount to $15,000.
Motion Carried: 6 Ayes, 0 Nays
Motion/Second: Commissioner Freichels moved and Commissioner Paron seconded a
recommendation that the EDA decrease the Mounds View Home Improvement Loan
Program budget to$100,000 and use the$50,000 towards the revitalization of County Road
10.
Motion Carried: 6 Ayes, 0 Nays
D. Review Business Improvement Partnership Loan Program
The EDC discussed the program and agreed that new Mounds View businesses should be
eligible for the loan as long as the business is able to provide the required financial historyto
the participating bank.
EDC Minutes
April 19,2013
Page 3 of 3
Motion/Second: Commissioner Freichels moved and Commissioner Stevenson seconded a
recommendation that the EDA remove the requirement that businesses must be located in
Mounds View for two years prior to applying for the loan.
Motion Carried: 6 Ayes, 0 Nays
6. REPORTS OF COMMISSIONERS
Commissioner Paron reported that next Friday, Linders will be opening in Mounds View.
7. REPORTS OF STAFF
City staff provided updates on the following items:
A. TCAAP Development Update
B. Country Road 10 Name Change Update
C. Mounds View Business News
D. Available Business Sites in Mounds View
E. Annual Town Hall Meeting — Monday, April 29, 2013
F. Spring Clean Up Day— Saturday, May 4, 2013
G. Next Mounds View Business Council Meeting —Wednesday, May 8, 2013
8. NEXT REGULAR EDC MEETING
The next regular EDC meeting was scheduled for Friday, May 17, 2013, at 7:30am.
9. ADJOURNMENT
There being no further business, the April 19, 2013, meeting adjourned.
Respectfully submitted,
A
Heidi Steinmetz, Economic Development Specialist