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Home My WebLink About08-24-1995 ECONOMIC DEVELOPMENT COMMISSION AGENDA AUGUST 24, 1995 6:00 P.M. MOUNDS VIEW CITY HALL COUNCIL CHAMBERS 1. CALL TO ORDER P.M. 2. ROLL CALL (Present = P, Absent = A) Goff Schmidt Malone Seipp Mountin Welsch Nelson Hankner (EDA Liaison) Bennett (Staff) 3. APPROVE EDC MINUTES • June 22, 1995 Action: Motion Second Vote 4. SPECIAL BUSINESS Presentation of Mounds View Marketing Program Marketing Task Force 5. EDC\MARKETING TASK FORCE BUSINESS A. Discussion of "Welcome to Mounds View" Banners Comments: B. Discussion of Fundraising Activities for Marketing Programs Comments: 1111 C. Discussion of "Buy Mounds View First" Campaign Comments: • D. Discussion of New/Expanded Publications Mounds View Business Directory New Resident Welcome Program Comments: 6. REPORT OF MEMBERS AND STAFF 7. ADJOURN P.M. Next Meeting September 28, 1995 • Minutes of the Economic Development Commission City of Mounds View Ramsey County, Minnesota Regular Meeting June 22, 1995 City Hall 2401 Highway 10, Mounds View, MN 55112 1. Call to Order: The meeting was called to order at 6:04 p.m. by Chairperson, Phil Seipp. 2. Roll Call: Members present were as follows: Rosemary Goff, Mark Malone, Peg Mountin, Dan Nelson, Ron Schmidt, and Phil Seipp. In addition Economic Development Coordinator Cathy Bennett and EDA Liaison Sue Hankner were present. EDC Member Delane Welsch was absent. 3. Approval Of Minutes: Chairman Siepp proposed the following changes to the minutes. Item 5.A. Change office/showroom to warehouse/production facility. Item S.D. Change percentage of loan from 60% to 50%. • Motion/Second: Goff/Nelson moved approval of Minutes of May 25, 1995 Meeting as amended. 6 ayes 0 nays Motion Carried 4. Special Business There was no special business 5. EDC Business: A. Discussion of Highway 10 Corridor. Coordinator Bennett presented the proposed draft of a Highway 10 Corridor redevelopment plan. The document was put together with the assistance of the Highway 10 committee that was established by the EDC. The plan begins to cluster properties along highway 10 into designated development areas. An overview of each area was given by Highway 10 Committee member Peg Mountin with the desired development direction of each section. Each member of the EDC gave comments regarding the plan and came up with several suggestions for the next step in the process. • Careful consideration needs to be made in regards to the problem with access on 10 and how people cross the Highway. . • Each member of the EDC were in agreement on the direction of the plan and the proposed types of development for each area. • A master plan needs to be devised to pull the plan together. 1 • Would like to pursue researching the benefits of investing in redevelopment and educate the community prior to investing money into a development consultant. 111 • Feed the document to the public in sections and gain consensus section by section rather than in whole - begin with the least controversial area. • Continue to pursue development opportunities such as the purchase of blighted properties as they become available. • Use the newsletter as a vehicle to educate the public with regards to investment in the redevelopment of highway 10 and how business development can help to build out the community while holding property taxes down. It was suggested to have staff research the best approach to consensus building either through graduate internship or a strategic planning consultant. B. Consideration of Partnership with Anoka County Chamber of Commerce for Hotel Development Coordinator Bennett explained that the Anoka Chamber membership, made up of over 600 businesses, feels strongly about attracting a quality hotel\conference facility in the North Metro region. Therefore, they established a Hotel Task Force. They are willing to support the site in Mounds View and have discussed the distribution of funds for a feasibility study. The feasibility study would allow both Mounds View and Anoka Chamber to attract an investor for the project. Coordinator Bennett requested the advise of the EDC on participation in this venture. Members of the EDC expressed support for participation in the study. Commissioner Malone suggested asking the Anoka Chamber what they would like in return for their participation to ensure that there are no ulterior motives attached which may be detrimental to Mounds View. In addition, it would be worthwhile to review what businesses in the Brookland Park\Brookland • Center area feel the impact of the Northland Inn has had on their business, if any. Motion/Second: Malone/Goff moved to direct staff to pursue support of helping to fund a feasibility study with Anoka County Chamber of Commerce for a hotel development in Mounds View. 5 ayes 0 nays Motion Carried C. Consideration of Partnership in the North Metro Business Retention and Development Program - Part II Coordinator Bennett explained that the City of Mounds View has been requested to participate in Phase II of a contract with Community Partners for the North Metro Business Retention and Development Program. Part II of the program would consist of the development of a final report and action steps, data base maintenance, training services, development of methodology for attraction and expansion opportunities, summer youth employment and coordination of business seminars and trade shows. Mounds View's share of Phase II would be $1,200. Coordinator Bennett noted that Mounds View have completed action steps and will be doing or already have done most of the elements that are included in the Part II of the program. Motion/Second: Nelson/Goff moved not to continue in the participation of the North Metro Business Retention and Development Program for Part II. • Motion Carried 5 ayes 0 nays 2 D. Discussion of Allocation of Development Funds 1111 Coordinator Bennett explained that the EDA has discussed the attached allocation of excess Tax Increment Funds and has directed staff to pursue the potential purchase\development of several properties along Highway 10. The properties include the blue house on 10 and Long Lake Road, the Auto Central building, the K-Gas site and the Bel Rae Ballroom. Coordinator Bennett said she will keep the EDC posted on these activities and hope to have proposals for the EDC to review this fall. Reports From Chair, Commissioners and Staff: There were no reports 7. Adjournment There being no further business before the Commission, this meeting of the Economic Development Commission adjourned at 8:25 p.m. Respectfully Submitted, (,'e 44A Economicelopment Coordinator • • 3 �o�� o� P ade�--- DS • Phone: (612)784-3055 VV Fax: (612)784-3462 "Quite Simply the Best" Staff Memo To: Economic Development Commission Members From: Cathy Bennett, Economic Development Coordinator Date: August 10, 1995 RE: August Meeting Agenda At the August 24th regular meeting we will hold a joint meeting with the Marketing Task Force. The Marketing Task will present the marketing program and then we will • discuss the implementation of specific items in the program. These items include the following: "Welcome to Mounds View" Banners Strategy for Selling "Pride, Progress and Partnership" T-shirts and Sweatshirts Strategies for "Buy Mounds View First" Campaign Development of Mounds View Business Directory New Resident Welcome Program A proposal to the EDA for "Welcome to Mounds View" Banners will be presented at the September 5, 1995 work session. It is the goal to have banners installed by October. Since there are several items to discuss with the task force, this will be the only item on the agenda. I will be out of the office from 8/14 through 8/21 at a conference. Please call me if you are unable to make the meeting, Otherwise, I will see you on the 24th. • • resovwK •PflINTEO WITH •' 2401 Highway 10Mounds View, MN 55112-1499 .•1 100%recycled paper Equal Opportunity Employer Minutes of the Economic Development Commission City of Mounds View 411 Ramsey County, Minnesota Regular Meeting August 24, 1995 City Hall 2401 Highway 10, Mounds View, MN 55112 Jy 1. Call to Order: The meeting was called to order at 6:03 p.m. by Chairperson, Phil Seipp. 2. Roll Call: Members present were as follows: Mark Malone, Peg Mountin, Dan Nelson, Ron Schmidt, and Phil Seipp. In addition, Economic Development Coordinator Cathy Bennett was present. EDC Members Rosemary Goff and Delane Welsch and EDA Liaison Sue Hankner were absent. 3. Approval Of Minutes: Motion/Second: Mountin/Nelson moved approval of Minutes of June 22, 1995 Meeting. 4 ayes 0 nays 111Motion Carried 4. Special Business Presentation of Mounds View Marketing Program by Marketing Task Force Marketing Task Force members Susan Fisher and Cathy Bennett gave a presentation on the Mounds View Marketing Program that was approved by Council in April 1995. The program includes recommendations for improved communications and marketing materials, marketing campaigns to increase purchasing in Mounds View and image enhancers such as new image statement, banners and monument sign. 5. EDC Business\Marketing Task Force: The remainder of the meeting was a discussion by the EDC and Marketing Task Force regarding particular aspects of the marketing program. A. Discussion of"Welcome to Mounds View Banners". Marketing Task Force Member Debbie Hammernick gave an overview of the proposal to install Banners along Highway 10 and County Road I in Mounds View. A sample of the banners and price quotes were presented. The suggestion is to order a stock design and add the City of Mounds View and the"Pride Progress and Partnerships" image statement. Members of the EDC suggested to start with 25 Banners and evaluate their effectiveness for a year. Prior to making a decision on a company and the type of banner, it was suggested to call other Cities to see if they have a problem with wear and tear and vandalism of the banners. 1 B. Discussion of Fundraising Activities for Marketing Programs Coordinator Bennett presented the"Pride Progress and Partnership"T-shirts and Sweatshirts which were designed by Garment Graphics. Proceeds from sales go toward funding the marketing program. Coordinator Bennett reported that she started with an inventory of 25 T- shirts and sweatshirts and has sold 16 T-shirts and 4 Sweatshirts. Suggestions for encouraging sale of T-shirts included advertising in the City Newsletter and business newsletters, Selling at retail stores in Mounds View, Sell at New Market, Sell at retail center events and encourage local businesses to purchase in bulk to give out to employees for awards, casual day, etc. C. Discussion of"Buy Mounds View First" Campaign Coordinator Bennett explained the concept of a "Buy Mounds View First" Campaign to encourage residents and employees of businesses to do their shopping in Mounds View. Representatives from Mounds View Square and Silverview Plaza will assist in organizing the program to included frequent purchaser programs, discounts for purchases, cross merchandising, production of a map with a coupon book, etc. D. Discussion of New/Expanded Publications Coordinator Bennett reported that the City will be producing a Mounds View Business Directory. It was suggested to send a survey to all businesses to verify information and to sell advertising in the directory. If the directory is distributed to all residents and businesses in Mounds View, the total readership would be approximately 6,500. The survey is expected to be mailed in September. 411 Reports From Chair, Commissioners and Staff: There were no reports 7. Adjournment There being no further business before the Commission, this meeting of the Economic Development Commission adjourned at 7:25 p.m. Respectfully Submitted, Economic • opment Coordinator i 2