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01-16-2009
CITY OF MOUNDS VIEW ECONOMIC DEVELOPMENT COMMISSION MEETING AGENDA MOUNDS VIEW CITY HALL FRIDAY, JANUARY 16, 2009 7:45 A.M. 1. CALL TO ORDER 2. ROLL CALL Chair Helgemoe, Vice Chair Meehlhause, Commissioner Belting, Commissioner Entsminger, Commissioner Johnson, Commissioner Larson, Commissioner Wagner and Community Development Director Ken Roberts 3. APPROVE JANUARY 16, 2009 EDC AGENDA 4. APPROVE DECEMBER 12, 2008 EDC MINUTES 5. SPECIAL BUSINESS A. Oaths of Office - Greg Belting & Jackie Entsminger B. Elect 2009 EDC Chairperson &Vice Chairperson • 6. EDC BUSINESS A. Discuss 2009 Economic Development Priorities 7. REPORTS OF COMMISSIONERS A. Potential Mounds View Farmer's Market - Commissioner Wagner 8. REPORTS OF STAFF A. Mounds View Branding Project Update B. Former Silver View Plaza Tenant - Jian Kang Massage C. New Silver View Plaza Tenant - Fantastic Sams Now Open D. County Road 10 Redevelopment Update 9. UPCOMING EDC MEETINGS • Joint Meeting with EDA/Council: Monday, February 2, 2009 at 7:00pm • Regular EDC Meeting: Friday, February 20, 2009 at 7:30am 10. ADJOURNMENT • • Minutes of the Economic Development Commission City of Mounds View Ramsey County, Minnesota Regular Meeting December 12, 2008 City of Mounds View, Council Chambers 2401 Highway 10, Mounds View, MN 55112 1. CALL TO ORDER Chair Jason Helgemoe called the meeting to order at 7:35am 2. ROLL CALL Members Present: Chair Jason Helgemoe, Vice Chair Gary a>' Meehlhause, Commissioners Dr. Greg Belting, Jackie Entsminger, Torri Johnson (arrived at 7:40 a.m.), Dan Larson and Jennifer Wagner Members Absent: None Staff Present: Clerk-Administrator Jim Ericson, Community Development Director • Ken Roberts andEconomic Development Specialist Heidi Steinmetz 3. APPROVAL OF DECEMBER 12, 2008 AGENDA Ms. Steinmetz added and item to the agenda about a business leaving the City (under "Reports of Staff'). Motion/Second Commissioner Johnson moved and Commissioner Belting seconded the approval of the amended December 12, 2008 EDC agenda. Motion Carried: 7 Ayes 0 Nays 4. APPROVAL OF NOVEMBER 21, 2008 EDC MINUTES Vice Chair Meehlhause noticed under Item 2 (Roll Call), that Commission Belting's full name should be added. Under Item 4 (Approval of EDC Minutes)the letter"r" needs to be removed from the word "contact". Motion/Second: Commissioner Belting moved and Commissioner Meehlhause seconded the approval of the amended November 21, 2008 EDC minutes. Motion Carried: 7 Ayes 0 Nays • • Draft EDC Minutes December 12,2008 Page 2 of 5 • 5. SPECIAL BUSINESS Chair Helgemoe encouraged people to attend the Twin Cities North Chamber of Commerce's annual"Gala"fundraiser to be held on Saturday, February7, 2009. He added that the Chamber would be accepting donated items for the silent auction. Chair Helgemoe also mentioned that the Chamber's holiday luncheon would be held on December 18, 2008 at the Mounds View Community Center. He added that local restaurants will be donating their time and food at the event and that the Chamber would be donating admission fees (for those to attend the luncheon) to charity. Community Development Director Ken Roberts arrived at this time. 6. EDC BUSINESS A. 2009 EDC Applications - Provide Recommendation to EDA/City Council Ms. Steinmetz said that there are two open EDC seats: a business seat and a resident seat and that the term for each seat is three years. She listed the applicants' `names: Greg Belting, Nate Bjerke, Valerie Amundsen, Jackie Entsminger, Paul Schlitgen and Betty Johnson. Ms. Steinmetz stated that City Code 'requires the EDC to provide a recommendation to the EDA regarding who should serve on the EDC and that the EDC is comprised of three business representatives and four resident representatives. Ms. Steinmetz said that she distributed ballotsto each of the seven EDC members this • morning. She recommended that EDC members vote for the applicants that members believe would be the,best fit. She explained that City Hall receptionist Mary Springer will collect the anonymous ballots,tally them and provide the results to Mr. Roberts. Mr. Roberts will then report the results later in the EDC meeting. Commissioner Johnson thanked staff for providing the EDC with the applications ahead of time. She added that thewamount of applicants shows us that people care about the future of the City. Ms. Steinmetz said that the EDA/City Council will also receive the applications and she will report the EDAACouncil's decision as soon as possible. As this time, Ms. Steinmetz left the Council dais while the EDC voted. Ms. Springer then collected the ballots. 7. REPORT OF COMMISSIONERS There were no Commissioner reports. Chamber President Tim Roche arrived at this time. 8. REPORTS OF STAFF A. Mounds View Branding Project Update Ms. Steinmetz reported that almost 700 residents completed surveys for this project. • Commissioner Meehlhause said that based on 3,250 surveys mailed to residents in the City utility bills, the response rate is about a 20%. Draft EDC Minutes December 12,2008 Page 3of5 • Ms. Steinmetz said that the business surveys will be distributed early next week and Risdall Marketing Group will be completing 25 developer/broker phone interviews. Commissioner Entsminger said that the residents' response rate shows that people are excited about the future of the City and the branding project and that Risdall Marketing Group did a professional job on the survey. Commissioner Johnson asked how many business surveys would be distributed. Ms. Steinmetz answered that Mounds View has about 125-130 businesses and they will all receive a survey with a pre-stamped return envelope. Commissioner Johnson asked if home businesses or businesses that conduct business with the City(but are not located in the City)would receive the survey. Ms. Steinmetz answered"no"; however,she encouraged home business people to contact her if they want to complete a survey. B. New Silver View Plaza Tenant -A Home Enhanced: Stager's Resource Outlet Ms. Steinmetz reported that the lease for"A Home Enhanced" is short-term C. New Mounds View Square Tenant - Dealsmart Ms. Steinmetz reported that Dealsmart opened on December 5, 2008 and there is a ribbon cutting ceremony this morning at 11:00am. D. New Silver View Plaza Tenant - Fantastic Sams Will Open in Early Jan. 2009 • Ms. Steinmetz reported that Fantastic Sams,will open in early January 2009 and that City staff has heard that the residents of the nearby senior community (Wildwood Manor) are happy that Fantastic Sams would be within walking distance. E. County Road 10 Redevelopment Update Ms. Steinmetz referenced the December 8, 2008 EDA staff report that was included in the EDC's packet regarding a five-parcel/six-acre potential redevelopment project located in the Premium Stop-Redevelopment Area. Ms. Steinmetz said that she has been talking with a developer since Apri`2008 about redevelopment opportunities in Mounds View and that the developer is most interested in the site located at northwest corner of County Road 10 and Woodale Drive. Ms. Steinmetz reported that the EDA is interested in discussing the potential project with the developer and is open to discussing the idea of potentially assisting the developer with redevelopment costs. Commissioner Johnson inquired about the current zoning of the property. Ms. Steinmetz answered that the property is currently zoned R-1. Community Development Director Ken Roberts added that the Comprehensive Plan update guides the future land use as commercial,which is consistent to the types of business that the developer is trying to attract to the site. He added that the EDA's December 8, 2008 discussion might be one of fifteen steps to accomplishing a project on that site because of the complexities of redevelopment. • Draft EDC Minutes December 12,2008 Page 4 of 5 • F. Housing Replacement Program Update Ms. Steinmetz said that the EDA discussed this item on December 8, 2008. She reported that the EDA had received an application for the EDA's Housing Replacement Program, which is a program that offers applicants two options: demolition assistance or acquisition assistance. She stated that the current applicant asked the EDA to purchase their home but since the home was not included on the EDA's list of eligible properties, the EDA had to consider whether to add the home to the list. Ms. Steinmetz said that the EDA decided to reconsider updating the list in Summer/Fall 2009 and denied the Housing Replacement Program application. Commissioner Johnson stated that she thinks it is odd that the EDA is required to have this list because it sets an odd tone for homeowners. She added that she understands that all of the homes on the list are not necessarily blighted. "She asked why not simply add all Mounds View homes to the list. Community Development Director Ken Roberts stated that he thinks the State Auditor requires the City to keep a set list so that the list is not arbitrary because the City needs to have given the properties on the list some thought. Commissioner Wagner said that many of the homes on the list seem to be located in areas slated for redevelopment and that homeowners located on County Road 10 may not want to remodel because of their location on County Road 10. Commissioner Johnson asked why the list is;;not updated every year. Mr. Roberts • responded that each time the list is updated;,the City must go through a legal process,which is not cost effective for the City to do every year. He added that it seems as if the EDA's consensus on December 8th was that the list should be updated every four to five years and that it is better to update the list during the summer and fall months when the condition of the City's properties is fresh in the mind of the City's housing/code enforcement officer. CONTINUATION OF ITEM 6A: 2009 EDC Applications-Provide Recommendation to EDA/City Council Mr. Roberts reported the results of the EDC's votes for 2009 EDC appointments (to be recommended to the EDA/City Council). Mr. Roberts said that Commissioner Belting will be recommended to be reappointed as a business representative and that Commissioner Entsminger will be recommended to be reappointed as a resident representative. G. Incredible Edible Delights (this item was added to the agenda) Ms. Steinmetz reported that Incredible Edible Delights has vacated their space in Silver View Plaza. Other Chair Helgemoe asked for an update on the Select Senior Living project, the PAK building and Skyline Motel. Ms. Steinmetz said that the Select Senior Living developer has not applied for a building permit yet, so she is assuming he has postponed his building plans • until Spring. She had no updates on the PAK building. She did say that the owners of the Draft EDC Minutes December 12,2008 Page 5 of 5 Skyline Motel are willing to sell their property and the property is listed on the City's Website as a redevelopment opportunity. Commissioner Johnson reported that on December 8, 2008, City staff held a surprise party for outgoing Mayor Rob Marty and she would like to thank City staff for coordinating the event. 9. UPCOMING EDC MEETINGS Ms. Steinmetz reminded the EDC of their upcoming meetings. 10. ADJOURNMENT There being no further business before the Commission, Chair Helgemoe adjourned the meeting at 8:28 a.m. Respectfully submitted, Heidi Steinmetz Economic Development Specialist • jPw • Item Numbers: 5A & 5B Meeting Date: January 16, 2009 Type of Business: EDC City of Mounds View Staff Report To: Economic Development Commission From: Heidi Steinmetz, Economic Development Specialist Item Title/Subject: Special Business Items 5A & 5B 5A - Oaths of Office: Greg Belting & Jackie Entsminger On January 12, 2009, the EDA reappointed Commissioners Greg Belting and Jackie Entsminger to the EDC. Their terms will expire on December 31, 2011. 5B - Elect 2009 Chairperson and Vice Chairperson Per Section 408.07, Subd. 1 of the City Code (attached for the EDC's reference), the IIIEDC must appoint a chairperson at their first regular meeting of each year. The position of chairperson is supposed to rotate among members of the EDC, with no member serving more than two consecutive terms (the chairperson term lasts one year). Therefore, since 2008 Chair Helgemoe has served for two consecutive terms, the EDC must elect a new chairperson for 2009. The EDC must also appoint a vice chairperson for a one-year term. Staff recommends that 2008 Chair Jason Helgemoe lead the 2009 Chair and Vice Chair elections. Respectfully submitted, 4:Ciftet,nte--- / Heidi Steinmetz Economic Development Specialist Attachments: • • Oaths of Office • EDC City Code (Chapter 408) • City of Mounds View Economic Development Commission Oath of Office I, Greg Belting, do solemnly swear to support the Constitution of the United States and of this state and to discharge faithfully the duties devolving upon me as a Economic Development Commission member of the City of Mounds View to the best of my judgment and ability. (Signature) • Date: Witness: Ken Roberts Community Development Director • City of Mounds View Economic Development Commission Oath of Office I, Jackie Entsminger, do solemnly swear to support the Constitution of the United States and of this state and to discharge faithfully the duties devolving upon me as a Economic Development Commission member of the City of Mounds View to the best of my judgment and ability. Si nature � g ) • Date: Witness: Ken Roberts Community Development Director • 408.01 408.03 (Rev. 6/04) CHAPTER 408 ECONOMIC DEVELOPMENT COMMISSION SECTION: 408.01: Establishment 408.02: Purpose 408.03: Composition,Members,Qualification of Members,Terms of Office 408.04: Conflict of Interest 408.05: Compensation 408.06: Vacancies 408.07: Organization,Meetings 408.08: Expenditures . 408.09: Duties of the Commission 408.01: ESTABLISHMENT: The Economic Development Commission is hereby established. The Economic Development Commission is referred to herein as the "Commission". (Ord. 542, 6-27-94) 408.02: PURPOSE: The Commission shall serve as an advisory commission to the Economic Development Authority, hereinafter the "Authority", on matters relating to fostering a positive economic climate, encouraging economic development and enhancing the tax base of the City. The Commission shall also make recommendations to the Authority regarding retention and expansion of existing businesses, attraction of desirable new businesses, redevelopment and rehabilitation opportunities, and other appropriate economic development strategies. (Ord. 542, 6-27-94) S City of Mounds View • 408.03 408.06 (Rev. 2/01) 408.03: COMPOSITION, MEMBERS, QUALIFICATION OF MEMBERS, TERMS OF OFFICE: (Ord. 677,2-12-01) The Commission shall be composed of seven (7) equal voting members, including three (3) business representatives and four (4) residents, appointed by the Authority Board of Commissioners based on the recommendation of the Economic Development Commission, from the applications submitted. Members shall have diverse qualifications with practical experience consisting of, not limited to, but including one (1) of the following areas: economics, finance, accounting, real estate, social services and marketing. For the purpose of initiating the Commission, the terms of all members shall expire December 31, 1994. (Amended, Ord. 741, 6- 28-04) Beginning January 1995, three (3) members shall serve a one (1) year term, two (2)members shall serve two (2) year terms and (2) members shall serve three (3) year terms. Thereafter, members shall serve three (3) year staggered terms, with terms expiring December 31 of each year. At least two (2) of these terms, but not more than three (3) terms shall expire each year. The appointees shall be duly sworn and take office at the first regular meeting of the Commission in the month of January each year. Both original and successive appointees shall hold their offices until their . successors are appointed and qualified. (Ord. 546,7-25-94; Ord. 677,2-12-01) 408.04: CONFLICT OF INTEREST: No person shall be appointed with private or personal interest likely to conflict with the general public interest. If any person appointed shall find that their private or personal interests are involved in any matter coming before the Commission, they shall disqualify themselves from taking part in action on the matter; alternatively, they may be disqualified by a two-thirds (2/3) majority vote of the Commissioners in attendance. (Ord. 542, 6-27-94) 408.05: COMPENSATION: Members of the Commission shall serve without compensation. (Ord. 542,6-27-94) 408.06: VACANCIES: Subd. 1. Termination of Appointment: Any Commission member designing to terminate their appointment to the Commissioner before the expiration of their term shall give written notification to the Commission chairperson of their intentions. It should be the duty of the chairperson of the Commission to notify the Authority promptly of any vacancies. The Authority president, with approval of a majority of the Authority Board of Commissioners, • shall appoint a new member from applications received for the unfulfilled portion of the term. City of Mounds View • 408.06 408.07 Subd. 2. Removal from Office: Any member of the Commission may be removed from office for just cause and on written charges by at least four-fifths (4/5) of the entire Authority. Such member may be entitled to a public hearing before such a vote is taken. An appointed member may also be removed by the Authority for nonattendance at Commission meetings if a Commissioner is absent from five (5) regularly scheduled meetings per year or from three(3)consecutive meetings,without the consent of the Commission. (Ord. 542, 6-27-94) 408.07: ORGANIZATION,MEETINGS: Subd. 1. Organization: At the first regular meeting of the year, the Commission shall appoint a chairperson from among its voting members. This appointment shall be subject to Authority approval and shall consist of a one (1) year term. The position of chair shall rotate among members,with no Commissioner serving in that capacity for more than two (2) consecutive terms. The Commission shall also elect a vice-chair from among its appointed members for a term of one (1) year. The Commission may create and fill such other offices from its members as it may determine to transact Commission business. Subd. 2. Regular Meetings: The Commission shall hold at least one (1) regular meeting each month at a time which the Commission shall fix by resolution. Subd. 3. Special Meetings: Special meetings may be called by the chairperson or by any two (2) members of the Commission by a written notice filed with the Clerk-Administrator who then shall notify all members of the Commission of the time and date of the special meeting, at least three(3)days before the meeting date. Subd. 4. Quorum: A majority of the appointed voting Commission members shall constitute a quorum. Subd. 5. Voting Privileges: Each of the appointed members shall have equal voting privileges. Subd. 6. Bylaws: The Commission shall adopt bylaws for its governance and for the transaction of its business. The bylaws will be reviewed on an annual basis at the first regular meeting in February. Subd. 7. Records: A recording secretary shall keep a record of attendance at Commission meetings, a record of resolutions and votes and abstentions on each question requiring a vote. The record of the Commission shall be a public record. • City of Mounds View S 408.07 408.09 Subd. 8. Report: The Authority may request an annual report from the Commission without having received consent of its content by a majority of the Commission members at a regular or special meeting of the Commission.(Ord. 542,6-27-94) 408.08: EXPENDITURES: The Commission may request from the Authority such funds as may be necessary and proper for the conduct of its duties. (Ord. 542,6-27-94) 408.09: DUTIES OF THE COMMISSION: In order to carry on its purpose, the Commission shall: Subd. 1. Confer with and advise the Authority on all matters concerning the industrial and commercial development and redevelopment of the City. Subd. 2. Publicize, with the consent of the Authority, the industrial and commercial advantages and opportunities of the City. Subd. 3. Collect data and information as to the type of industries and commerce best suited to the City. Subd. 4. Survey the overall condition of the City from the standpoint of determining whether the City has a community climate for industry and to determine the general receptiveness of the City of particular types of industry. Subd. 5. Publicize information as to the general advantages of industrial and commercial development and redevelopment in a community. Subd. 6. Cooperate with all industries and businesses in the City and in the solution of any community problems which they may have, and to encourage the expansion, development and management of such industries and business so as to promote the general welfare of the City. Subd. 7. Coordinate the Economic Development activities of the various groups active in the City. Subd. 8. Recommend zoning changes and development of areas suitable for industrial and commercial development and redevelopment to the Planning Commission. Subd. 9. Develop, compile, coordinate and publicize information such as, but not limited to the following: a. Existing industrial and commercial concerns within the City, their addresses, types of • business,number of employees and whether each serves local,regional or national markets. City of Mounds View S 408.09 408.09 b. Available industrial and commercial sites including number of acres and square footage, approximate price,existing zoning and proximity to highways. c. Available buildings for industrial and commercial operations,including type of buildings, number of square feet,existing zoning and proximity to highways. d. Transportation facilities, including railroads, motor carriers, water transportation, air transportation and highway facilities that serve the area. e. Electric power available. f. Fuels available for industrial and commercial use. g. Sewage disposal facilities. h. Water supply facilities. i. Community facilities such as fire,police and educational. • j. Recreational facilities. k. Going wage rate in the City for the trades, skilled and semi-skilled and white collar workers. 1. Availability of labor. m. General community attitude toward industrial and commercial expansion, development, redevelopment and attraction. n. Experience and programs of surrounding communities in regards to industrial and commercial expansion,development,redevelopment and attraction. o. Financial and technical resources available to new and existing businesses at the local, County, State and national levels for economic expansion and vitality. Subd. 10. Recommend Authority and Planning Commission policies and particular actions in regards to industrial and commercial expansion development,redevelopment and attraction. Subd. 11. Cooperate with and use the services of the Minnesota Department of Trade and Economic Development,Minnesota Housing Finance Authority and any other organizations at the national, State, County and local levels that are deemed conducive to the overall vitality of the City. • City of Mounds View • 408.09 408.09 Subd. 12. The Commission shall have the power to appoint task forces of a size and nature it may deem necessary and may enlist the aid of persons and/or organizations who are not members of the Commission. Subd. 13. The Commission shall have no power to make contracts, levy taxes, borrow money or condemn property, but shall have the full power and responsibility to investigate the necessity and recommend the taking of these and any other actions related to the industrial and commercial development and redevelopment by the Authority and all other officers of the City responsible to formulate the terms of and the procedure for taking such action. Subd. 14. Review the City's existing housing stock analysis and make recommendations to the Authority regarding mechanisms for the rehabilitation of said housing stock. (Ord. 542, 6-27-94) • • City of Mounds View • Item Numbers: 6A Meeting Date: January 16, 2009 Type of Business: EDC City of Mounds View Staff Report To: Economic Development Commission From: Heidi Steinmetz, Economic Development Specialist Item Title/Subject: Discuss 2009 Economic Development Priorities Background Early each year, the EDC discusses its priorities for the upcoming year. On February 15, 2008, the EDC formally adopted the list below of 2008 priority projects: 1. Development/redevelopment along County Hwy 10 Corridor • a. Premium Stop Redevelopment Area b. Saturn Dealership c. Silver View Plaza d. Trailway connections to businesses e. PAK building f. Establish partnerships among neighboring cities in order to strengthen the County Hwy 10 corridor (i.e. potential name change for County Hwy 10) g. Knollwood Place & Johnson Property 2. Skyline Motel Redevelopment 3. Monitor and assist with City-wide housing projects The EDA reviewed the EDC's 2008 priorities on February 25, 2008. • Item 6A—2009 EDC Priorities January 16 2009 EDC Meeting Page 2 of 3 Discussion It is now time to discuss the EDC's 2009 priorities. Below are status reports about the EDC's 2008 priority projects: 1. Development/redevelopment along County Hwy 10 Corridor a. Premium Stop Redevelopment Area: The EDA recently began discussions with a developer to redevelop a five-parcel/six-acre area located at northwest corner of County Road 10 and Woodale Drive. b. Saturn Dealership: The Mounds View Saturn dealership is still for sale. As of January 13, 2009, Saturn has not applied for their building permit for their new facility in Blaine. c. Silver View Plaza: City staff recently inquired with property owner Kraus- Anderson about their revitalization plans (if any) for 2009. City staff will report any news at the EDC meeting. d. Trailway connections to businesses: Construction of trail Segments 1-5 are scheduled to begin this Spring. Segments 1-5 are located along the south side of County Road 10 between Eastwood Road and Woodale • Drive and are part of a comprehensive trailway plan approved by the City Council in August 2002. e. PAK building: There is nothing new to report. City staff added a Webpage to the City's Website to promote the property. f. Establish partnerships among neighboring cities in order to strengthen the County Hwy 10 corridor (i.e. potential name change for County Hwy 10): Risdall Marketing Group will report the results of the business owners/operators survey at the February 2, 2009 Council Work Session. One of the survey questions was about renaming County Road 10. g. Knollwood Place & Johnson Property: In April 2008, the City Council denied the final plat and the rezoning request for Knollwood Place. In October 2008, the Council approved the Select Senior Living senior housing project for the Johnson Property. 2. Skyline Motel Redevelopment: City staff promoted the site to several developers in 2008, none of which were interested in the site due to the size of the property, adjacent properties (manufactured homes and industrial park) and redevelopment costs. City staff added a Webpage to the City's Website to promote the property. • Item 6A—2009 EDC Priorities January 16 2009 EDC Meeting Page 3 of 3 • 3. Monitor and assist with Citywide housing projects: The EDC discussed housing issues during six of nine meetings in 2008. The EDC monitored Mounds View's housing resources in relation to the needs of the market (foreclosures). Recommendation Staff recommends that the EDC set its 2009 priorities. After adoption, staff will forward them to the EDA prior to the City Council's February 28, 2009 goal setting retreat. Respectfully submitted, Heidi Steinmetz Economic Development Specialist • 410 • Item Numbers: 7A Meeting Date: January 16, 2009 Type of Business: EDC City of Mounds View Staff Report To: Economic Development Commission From: Heidi Steinmetz, Economic Development Specialist Item Title/Subject: Potential Mounds View Farmer's Market — Commissioner Wagner Background On January 6, 2008, Commissioner Wagner sent an e-mail to EDC members inquiring if they had interest in starting a farmer's market in Mounds View. Six of seven EDC members expressed interest in a farmer's market via e-mail. • Discussion Commissioner Wagner may have information to distribute at the EDC meeting about starting a farmer's market. Assistant Clerk-Administrator Desaree Crane inquired with the City of Shoreview (see attachment) about their farmer's market but has not received information yet. Ms. Crane also inquired with the City Attorney (Kennedy & Graven) about the legalities of a farmer's market and the attorney's e-mail response is attached. Recommendation Since a Farmer's Market is a marketing tool (an event that would draw people to the area), staff recommends that the EDC wait until Risdall Marketing Group completes their marketing/communications plan for Mounds View before the EDC considers a Mounds View farmer's market. The EDC may see other things in the new marketing plan for the City that are more enticing. It will be important for the EDC to prioritize the implementation ideas in the plan. This is because there will be limited funding for implementation due to City budget limitations. In addition, it is important to note that Clerk-Administrator Jim Ericson has expressed reservations about a City-run farmer's market due to the amount of staff time and resources such an endeavor would necessitate. I Item 7A—Farmer's Market January 16 2009 EDC Meeting Page 2 of 2 . Respectfully submitted, r)24 Heidi Steinmetz Economic Development Specialist Attachments: • Shoreview Farmers' Market Location & Contact Information • E-mail from City Attorney Shoreview Farmers' Market-LocalHarvest Page 1 of 1 • LocaIHarvest . real food, real farmers, real community • Shoreview Farmers' Market (Shoreview,Minnesota) Located in the upper parking lot of Shoreview Community Coming Events Center-4600 N.Victoria St.,Shoreview,MN.Open Tuesdays,July 15-Oct.21,3-7pm(3-6pm last two weeks).Farmers'market. No Events on File (This listing was last updated on Jun 17,2003) Location Shoreview,MN 55126 Contact Information www.ci.shoreview.mn.us (651)490-4631 ©1999-2008 LocalHarvest,Inc. Your use of this site constitutes your acceptance of our Legal Restrictions and Terms of Use • http://www.localharvest.org/listing_print.jsp?id=6337 1/13/2009 Heidi Steinmetz Srom: Desaree Crane ent: Friday, January 09, 2009 1:52 PM To: Ken Roberts; Heidi Steinmetz; Heidi Heller Cc: Jim Ericson Subject: FW: Farmers Markets Melissa Manderschied just emailed me with some information about Farmers Markets. I hope this information is helpful. (-: Des Original Message From: Manderschied, Melissa J. [mailto:MManderschied@Kennedy-Graven.com] Sent: Friday, January 09, 2009 10:43 AM To: Desaree Crane Cc: Riggs, Scott J. ; Short, Jean M. Subject: Farmers Markets Hi Des, Scott asked me to do a bit of research on the considerations related to starting/holding a farmers' market. Because I was aware of established markets in Minneapolis and St Paul, I reviewed their codes and licensing provisions, contacted both cities/markets, and have assembled a lot of information and several contacts. In a nutshell, there are numerous ways to organize these markets (i.e., public-private, non-profit) and numerous considerations (i.e. , funding, licensing, inspections, business incubators) . Although I didn't mention your city by name, the St Paul staff person, Margo Fehrenbacher, offered herself as a contact. Margo's number is 651.266. 6660. I hope this information is helpful. We are available to assist with any next steps. .Melissa J. Manderschied I Kennedy & Graven, Chartered 1200 South 6th Street I Suite 470 I Minneapolis, MN 55402 direct: 612.337. 9274 I fax: 612.337.9310 I email: mmanderschied@kennedy-graven.com <mailto:mmanderschied@kennedy-graven.com> This message (including any attachments) is from a law firm and may contain confidential client information or an attorney-client communication that is confidential and privileged by law. The information is intended only for the use of the individual or entity to whom it is addressed. If you are not the addressee or the employee or agent responsible to deliver this e-mail to its intended recipient, please delete this message (and any attachments) without any review, distribution, or copying and notify the sender of the inadvertent transmission. 1 • Item Numbers: 7A.1 Meeting Date: January 16, 2009 Type of Business: EDC City of Mounds View Staff Report To: Economic Development Commission From: Heidi Steinmetz, Economic Development Specialist Item Title/Subject: Supplement to Item 7A - Potential Mounds View Farmer's Market Background This staff report is a supplement to Item 7A (Potential Mounds View Farmer's Market) of the January 16, 2009 EDC agenda. City staff recently received additional information about Shoreview's Farmers' Market, which is run by the City of Shoreview. Information • City staff recently spoke at length to Lesley Young, Recreation Programs Coordinator for the City of Shoreview. Ms. Young is employed part-time (30 hours a week) by the Shoreview Parks and Recreation Department and spends two-thirds of her time managing Shoreview's farmer's market. History Shoreview's market began ten years ago when a Shoreview resident approached the City of Shoreview asking to sell vegetables from her garden in the City Hall parking lot. Location/Size Shoreview's market is located in the Shoreview City Hall lower parking lot. The market has grown to 45-50 vendors, which is the largest farmer's market in the area (next to Maple Grove) excluding Minneapolis and St. Paul. Ms. Young said the average size of a farmer's market is 10-30 vendors. Timeframe/Length Shoreview's market occurs every Tuesday from 3-7pm lasting from July through October each year. Ms. Young works twelve-hour days on Tuesdays during the farmer's market season. • Item 7A.1 -Supplement to Item 7A-Farmer's Market January 16,2009 EDC Meeting Page 2 of 2 • Vendors Shoreview developed their own Vendor Handbook, which is attached for the EDC's reference. Also attached is Shoreview's Vendor application. The vendor fee charged by Shoreview is $225 per season. Promotion Some of the ways Shoreview promotes its market is through the following tools: • City of Shoreview's Website • Advertised weekly in the Star Tribune and Pioneer Press (during the farmer's market season) • Advertised in Shoreview's local newspapers (Quad Community Press and The Shoreview Press) • Advertised in the annual Minnesota Grown catalogs (Minnesota Grown is a program of the Minnesota Department of Agriculture) Recommendation Since the Shoreview farmer's market is well established and is located less than five miles from Mounds View, staff recommends that the EDC not consider starting a Farmers' Market in Mounds View. Since Shoreview's market should serve Mounds View residents and because regional marketing is a good idea, Mounds View could • promote Shoreview's market to Mounds View residents. Respectfully submitted, Heidi Steinmetz Economic Development Specialist Attachments: • Shoreview Farmers' Market Vendor Application • Shoreview Farmers' Market Vendor Handbook • '' . 2008 Shoreview Farmers' Market • Tuesday' s 3 :00 p.m. — 7 :00 p.m. . ....... . .. June 10 — October 21 Thank you for your interest in becoming a vendor at the Shoreview Farmers' Market. Please carefully read and follow the steps below. 1. Please be sure to read the Rules and Regulations Handbook for the 2008 season. 2. Fill out the application form completely. Forms not filled out completely will not be considered. 3. Submit your application, permits/licenses, map,product list and biography along with payment (checks made payable to the City of Shoreview)to: Shoreview Parks and Recreation, Lesley Young, Market Manager 4580 Victoria Street North, Shoreview,MN 55126 Applications will be accepted throughout the season; however, space is limited so you are encouraged to submit your application early(first market—Tue, 6/10). First right of refusal (deadline for first right of refusal is March 24th)will be given to 2007 participants. You will be notified by mail the week of April 14th regarding acceptance or refusal(refer to handbook) of your application and fee returned. STALL RATE: $225/Non-Resident-$200/Shoreview Resident Fee listed is for(1) 9' Deep x 12' Wide Parking Stall Farm Name: Primary Seller Name: Names of additional sellers: Mailing Address: City/State/Zip Code: Address of production location(if different from above) County where crops are grown Business/Home Phone: ( ) Cellular Phone: ( ) •E-Mail: MN Sales Tax ID number(if applicable) Vehicle License# leo you require electricity? Yes/No Truck Length (in feet) is your truck refrigerated? Yes/No Are your items grown in Minnesota? Yes/No Are your items organic or organically grown? Yes/No Do you grow or produce all items you intend to sell? Yes/No If no,please explain If you are selling any processed food items,you are required to have a license from the MN Dept of Agriculture. (651-296-1592). Do you have this license? Yes/No Please circle all the weeks you are planning on attending market: (Bold denotes special event markets) June 10 July 1 August 5 September 2 October 7 June 17 July 8 August 12 September 9 October 14 June 24 July 15 August 19 September 16 October 21 July 22 August 26 September 23 July 29 September 30 i Items To Be Sold Please note that the number of vendors in each category is limited in order to prevent saturation in one category. This will improve sales for all vendors. The Market Manager will determine the number of vendors in each category through the application process. On the lines below, list ALL items you will be selling at market. This list will help in determining which stall you are assigned to at our market. It is NOT guaranteed that you will be assigned the same stall in previous years. 4110 • Please attach a map or write down directions to your farm, field or production location: Our customers have requested to get to know you! Please tell me a little about yourself,the products that you sell, your farm,business, other markets you sell at, etc. (please use this space or attach a sheet to your application). I will be highlighting a new vendor each week of our market for our customers! • I have read the Vendors' Handbook of Rules and Regulations for the 2008 Market Season and agree to comply with these rules. Further, I agree to indemnify and keep indemnified the City of Shoreview;the Shoreview Farmers' Market; their committee, employees or servants against actions, law suits, claims and demands which may be brought against or made upon them and against all loss, costs, damages and/or expenses which the City of Shoreview and or the Shoreview Farmers' market may sustain, suffer, be or be put to,resulting from, arising out of or in any way incidental to the occupancy of the space rented by me/us. Applicant Signature Date • Shoreview Farmers ' Market *- ‘4, t. • Vendor Handbook Rules and Regulations • 2008 Season Shoreview Farmers' Market • SPECIAL EVENTS! June 10 Slice of the Market 3:00 — 7:00 Free slices of watermelon* sliced by Mayor Martin! Bring your lawn chairs and enjoy the band! July 8 Military at the Market Thanks to our armed forces! Show us your military ID and receive a cool, tasty treat*! August 12 Sundaes on Tuesdays Create your own special sundae with delicious toppings*! September 16 Veggie Art & Salsa Contest Create a sculpture from fresh fruits and veggies! • Contestants can win a variety of prizes which include: Most Creative, Best In Show, Best Salvage and Recovery Award, Best Family and Team Participation. Open to artists, culinary whizzes and groups of all ages. Pick up rules at the Market Managers stand in the market. Enter the "Hot Stuff' salsa-making competition. Winners receive a bountiful basket stuffed with ingredients to make great salsa. Drop off your salsa at the market manager's table by 4:00 p.m. — Containers cannot be returned. October 21 Celebrate The Harvest Come celebrate the last day of the market! We'll have a tasty autumn treat for everyone*! (*while supplies last) Stop by the Market Managers table and sign up to receive a bountiful basket filled with goodies compliments of your vendors! 1 basket given away weekly! No need to be present to win! • TABLE OF CONTENTS 1. NAME Payment of Fees 2. PURPOSE Booth Sitters Purpose Punctuality Mission Products Use List Association Displays Parking 3. MARKET LOCATION & Conducting Business SEASON Pricing Location Permits Dates & Hours Farm Products Grades and Sales Act 4. MEMBERSHIP Food Safety Producers-Only Refuse Alcohol 5. VENDOR STATUS Smoking Dogs & Cats 6. PRODUCT CATEGORIES American Currency Agriculture Insurance • Baking Arts& Crafts 10. MARKET MANAGER New Products RESPONSIBILITIES Rules and Regulations 7. SELECTION PROCESS Collection of Fees Vendor Agreement Space Allocation Review&Jurying Removal of Persons Ratio Problem Resolution Entertainers 8. BOOTH/STALL Cleaning ALLOCATION Washrooms Space Limitations Sharing 11. FEES Subletting Stall Fee Space Allocation& Refund Policy Location 12. GENERAL 9. VENDOR Service With A Smile RESPONSIBILITIES Community Table Compliance • • 1. NAME The market shall be known as the Shoreview Farmers' Market and will be owned and administered by the City of Shoreview,through the Shoreview Parks and Recreation Department hereafter referred to as the"Board of Directors". 2. PURPOSE The purpose of this Vendors' handbook is to describe the organization and administration of the Shoreview Farmer's market and to detail the rules and regulations to be followed by the Board of Directors, vendors and management of the market. The Market Manager or Board of Directors shall deal with any issue not covered in this handbook. Mission To create a sense of community and history, as Shoreview was an agricultural based community. To enhance community health with fresh, locally grown produce and plants. To encourage local production of food to reduce food costs, improve mental and physical health, and foster a positive family and individual activity. Support growers financially with sales of produce and plants. Beautify the City of Shoreview by encouraging production,planning and display of perennial and annual plants. Educate children and youth about food production. Use • The use of the market is restricted to the sale of local products grown from the State of Minnesota. Special exemptions may be allowed from time to time,upon the approval of the Market Manager, subject to agreement by the Board of Directors in response to local supply or productivity and such exemptions are not to interfere with locally produced products. Association The Association Membership as a whole should feel free to comment to the Shoreview Farmers' Market Board of Directors with respect to: -The overall management, operation and administration of the market. -The improvement of the market site and associated area; the layout of the vendor's space, and other physical improvements. -The regulations of the market, including the hours of operation; designation of stall space; charging of market fees; housekeeping, rules, sanitation and posting of signs and other matters. -The advocacy and support of the market and development of continuing advertising and promotional programs for the market. • 3. MARKET LOCATION & SEASON Location The Shoreview Farmers' market will be located in the lower parking lot of the Shoreview Community Center. Dates & Hours The 2008 season will be on Tuesday's, June 10th—October 21st between 3 - 7 p.m. 4. MEMBERSHIP The Board of Directors may, by a majority vote, admit to membership any person who: - Is a grower,producer, or artisan resident of the State of Minnesota. - In their opinion are a responsible advocate or supporter and a person likely to contribute to the betterment of the market. -Agrees to abide by the rules and regulations of the association - Has paid the prescribed annual membership fee Producers-Only Applicants for membership must produce what they sell; resellers are not eligible for membership. All products offered for sale must be grown or produced by the applying vendor. The vendor is defined as the applicant or the applicant's spouse, sibling, child, parent or domestic partner, who assist substantially in the cultivation of the crops, or in the production of the agricultural,baking or craft product. The sale of items grown or • produced by anyone other than the vendor, as defined above, shall not be permitted. 5. VENDOR STATUS There is only one type of vendor status at our market: SEASONAL VENDORS —attend market full-time, attending for the entire season June through October 6. PRODUCT CATEGORIES Agriculture. Products include but are not limited to, fruit and vegetables,plants, shrubs, trees, flowers, honey, maple syrup, preserves, meat, fish, poultry& eggs, soils,manure, firewood, wool, animal feed, grains, etc. Agricultural vendors may sell pre-packaged, individual servings for take home, and a reasonable charge may be applied for small samples. Baking. Products include,but are not limited to bread, rolls, buns, muffins, cookies, fruit pies, cakes,pastries,meat pies, etc. No ready to eat single servings will be allowed to eat at the market. Arts & Crafts. Arts and crafts must be hand made by the vendor using his or her own skill, artistry and training to produce a new, unique and original product. New Products. If, after approval of original product lists, vendors wish to sell items which fall into a different category or which represent a major departure from the • products(s) originally juried,they must have these items juried and approved before they can be offered for sale. The original application form will be amended, as required. • 7. SELECTION PROCESS Please note that the number of vendors in each category is limited in order to prevent saturation in one category. This will improve sales for all vendors. The Board of Directors will determine the number of vendors in each category through the application process. Vendor Agreement. All applicants for membership must complete a"Vendor Application/Agreement" form. The purpose of the Vendor Agreement procedure is to maintain a high quality, producer-based market,to provide a variety and balance of products,to ensure fairness to all vendors and to ensure the vendors abide by the rules of the market. The agreement also lists all the products approved by the Board of Directors for sale at the market. Review & Jurying. All products to be offered for sale must be approved by the Board of Directors to ensure they are indeed produced by the applicant; produced direct from farmer to market and that they are of high quality and are compatible with the other products sold at the market. Selection is determined as well by seniority. The committee reserves the right to refuse acceptance of any applicant or product that is not in keeping with the rules,regulations or standards of the Shoreview Farmers' Market. Ratio. The ratio of agricultural, baking, and niche vendors to arts &crafts vendors shall be 6:1. • 8. BOOTH/STALL ALLOCATION Space Limitations. Vendors are normally limited to a single booth/stall space, which is 12' frontage feet. Vendors may apply for multiple spaces,but allocation depends on the space available at the time, and may be withdrawn at any time if the space is required for new vendors. Under no circumstances shall a vendor rent more than two (2) stalls which consists up to 24' frontage feet or 3 full size parking stalls. Sharing. Two paid members of the Association, subject to approval by the Market Manager may share a stall. Subletting. Vendors may not sell, sublet or rent their stall space to other vendors. Space Allocation & Location. Space is allocated to Seasonal vendors first. The priority for remaining space is given to daily agricultural and baking vendors, followed by daily craft vendors,based on the number of days each has attended the market during the year. • • 9. VENDOR RESPONSIBILITIES Compliance. Vendors must fully comply with the following and failure to do so may be grounds for termination of the Vendor Agreement and membership: Abide by the Bi-Laws and/or Constitution of this Handbook. Municipal, Provincial and Federal Regulations regarding labeling, measures, health and safety, etc. for all products offered for sale at the Market. Compliance is the responsibility of the individual vendor. Payment of Fees. All applicable fees must be paid in full prior to set up. Booth Sitters. Vendors are expected to attend the Market in person to sell their own products, and not make use of agents or employees. Shoppers want to speak to the actual producer. Occasional use of booth sitters is permitted, and vendors are encouraged to arrange a sitter rather than not opening the booth/stall/table for the day. Any vendor who uses a booth sitter six times will be required to explain to the Board of Directors why their Vendor Agreement and membership should not be terminated. Punctuality. Vendors can start to set up by 2:00 p.m. Vendors must wait until the building staff moves the parking barriers to enter. Vendors are not allowed to move barricades. Vendors shall be open and ready for business at 3:00 p.m. Vendors arriving after 2:45 will be assigned a stall from an available vacant space. The Market manager may assign any stall not occupied by 2:45 to another vendor. A vendor shall make every • effort to notify the Market Manager as soon as possible if they are not going to be in attendance that week. Vendors must keep their booths/stalls/tables open for the entire market time, and not begin to tear down before designated close time -unless they are out of product. Even then, if they leave, it should be with minimal disruption to customers and other vendors. Late arrivals and early departures are frowned upon and the Market manager will issue warnings. After a total of two (2)warnings have been recorded,the vendor will be asked to explain and the possibility of being removed from the market for the remainder of the season without refund. Products. Vendors must bring enough products to last for the entire market. Exceptions may be made for reasons of product supply beyond their control. All vendors must remove their vehicles, market belongings and products after every market day. List. Prior to the first market day vendors will supply the Market Manager with a list of items they propose to sell. The Board of Directors will make the final determination as to what will be allowed to sell. Displays. Vendors are responsible for providing all display materials (displays, chairs, etc.) and setting up and tearing down any displays. The Market Manager may ask that unsightly or unsafe materials be removed. Stalls must be kept neat and clean at all times. The Shoreview Farmers' Market accepts no responsibility for damage or loss of any materials. S Parking. Vendors may park one vehicle within their allocated stall space. Vendors with trailers must park in the upper parking lot. No trailer parking allowed in stall space. Prime parking areas (which includes handicapped spaces,public spaces) must be left for shopper usage. Vendor workers are not allowed to park on the lower lot. Conducting Business. Vendors must remain in their own booth/stalls when selling. Sales must be conducted in an orderly and business like fashion, and no shouting or other objectionable means of soliciting trade are permitted. Pricing. All items offered for sale must have prices prominently and clearly displayed. Shoppers prefer and expect this. Vendors must not practice distress pricing by undercutting other vendors or dumping products at bargain or sale prices. In the event of continued distress pricing,the Board of Directors reserves the right to cancel Vendor Agreement and membership and/or to impose"pricing ranges". Each vendor will be responsible for his or her own sales tax collection,where applicable. Permits. Vendors are responsible to obtain all necessary licenses,permits, inspections and certificates for the sale of their products. These permits need to be available to both shoppers and the Board of Directors who request to view them. The permits given to vendors from the Shoreview Farmers' Market must be clearly displayed as well as • FMNP signs. Farm Products Grades and Sales Act. Produce should be sold by units or in containers. If your product is sold by weight,the scale has to be government inspected, with a valid sticker displayed. All produce should be correctly labeled and priced. Food Safety. Every person handling food products must maintain a very high standard of personal hygiene and cleanliness. All vendors and staff must practice these standards to prevent the transfer of pathogens between vendors/staff and therefore to foods. Please adhere to the following guidelines: -All foods offered for sale must be protected from contamination. -Baking and processed foods must be pre-packaged at point of production, and smaller items such as muffins must be packaged in lots of at least 3 to discourage eating on site. -All persons handling food must wear clean clothing, wash hands often, be free from infectious disease,NOT smoke, and avoid touching nose, mouth, hair and skin. All vendors MUST wash hands with warm water and soap after visiting the washroom. -Containers and wrappings must be single use only. -Do not allow any unauthorized persons access to where food is being prepared. -Racks, shelves or tables must be provided for all food display and all food must be at least 15cm off the ground. -Personal effects should not be stored anywhere near food products. -Sampling and condiments: • -Do not allow customer to get hands anywhere near samples to be eaten by other customers; provide toothpicks or small paper containers or pass out each sample. • -Provide tongs, forks, or spoons for each type of condiment being offered, no customer hands in the containers. -Clean up the serving area often,being especially careful to pick up food scraps that fall on the ground. -Watch children very closely. Refuse. Stalls must be kept free from refuse during the market. At the end of the day all refuse for removal must be placed in the cans provided. If a vendor is able to take his/her own refuse home,he/she is urged to do so. This is especially critical for any produce and food vendors,because of the risk of vermin, and scraps of any such material must be scrupulously cleaned up from the floor or ground. Recycling cans are located in the Community Center for use. Alcohol. No alcoholic beverages are permitted on site at the market. Smoking. No smoking allowed at any vendor stall. The Shoreview Community Center has a designated smoking area outside the lower level building entrance. Animals. Animals are not allowed in the vendor stalls or vehicles. American Currency. Vendors should offer an exchange rate consistent with the current bank rate. Insurance. While the SFM does carry basic Public Liability and Property Damage Insurance, any additional insurance coverage is the responsibility of the individual vendor. SFM bears no responsibility for any vendor's property at the market. 10. MARKET MANAGER RESPONSIBILITIES Rules and Regulations. The Market Manager supervises the operations of the market. The Market Manager will apply the rules and regulations of the market as detailed in the Vendors' Handbook, and report violations to the Board of Directors, as necessary. The Manager may ask the Board of Directors to suspend a vendor for one or more days for a serious violation of the rules. Collection of Fees. The Market Manager shall collect all fees when they are due, and promptly deposit monies. Vendors may not sign up until appropriate fees are paid through the Park and Recreation department. Any"non-sufficient fund" check that is returned will be assessed the current rate charged by the City of Shoreview. Space Allocation. The Market Manager shall assign all stall space taking into consideration: -Priorities established under Article 8. -Vendor attendance record, including late arrivals and early departures S -Stall availability -Product category and its compatibility with products of nearby vendors. • -Special requirements (hydro, outside vehicle, late arrivals, etc.) The Market Manager may move a vendor for reasons of safety, health, product compatibility or any other valid reason. Removal of Persons. The Market Manager has the authority, with cause,to request any vendor or other person to leave the market operating area and, if necessary,to call the police for assistance. Problem Resolution. Vendors are encouraged to approach the Market Manager or the Board of Directors if they encounter a problem. Any discussion of the problems of the market in front o customers is strongly discouraged/shall be avoided. Entertainers. Musicians, entertainers, etc. present at the Market must have the prior approval of the Market Manager and/or Board of Directors. Cleaning. The Market Manager shall ensure that the Market is left in a clean and tidy condition at closing. The vendors' cooperation is imperative. Washrooms. Washrooms will be regularly checked for cleanliness and orderliness during Market Day by the community center building staff. Vendors are urged to report washroom issues to the Market Manager immediately. • 11. FEES STALL RATE: $225/Non-Resident-$200/Shoreview Resident Fee listed is for(1) 9' Deep x 12' Wide Parking Stall Refund Policy. Membership and daily stall fees are non-refundable and non- negotiable. The full season fees may be refundable for a valid or compassionate reason on approval by the Board of Directors and Market Manager. Refunds will be pro-rated according to market days remaining. A $25 administrative fee will apply. 12. GENERAL Service With A Smile. It is expected that our Farmers' Market will be an upbeat and friendly place. Vendors, management, and the Board of Directors will always want to deliver service with a smile! Our shoppers deserve nothing less! Community Table. A community table is available to charity and non-profit organizations, at no cost, for fund-raising,promotional and education purposes. To apply, contact the Market manager at least one week in advance. Any products for sale must be approved by the Market Manager and must not be in competition with Market vendors. All rules and regulations will apply to the community table. The person • applying will be held responsible for ensuring that the booth is staffed and left in the same condition as received. SFM does not supply table, chairs or marketing materials. ID Item Numbers: 8 & 9 Meeting Date: January 16, 2009 Type of Business: EDC City of Mounds View Staff Report To: Economic Development Commission From: Heidi Steinmetz, Economic Development Specialist Item Title/Subject: Reports of Staff& Upcoming EDC Meetings (Items 8 & 9) Community Development Director Ken Roberts will provide verbal reports for Items 8 & 9 at the meeting. Respectfully submitted, MA;ceitez • Heidi Steinmetz, Economic Development Specialist Wednesday jam 14, 2009 NBB The report looked at nine topics of interest: demo- . Mounds View graphic data, city services, serious issues, life in Mounds survey results View, image perceptions, city attributes, values, brand and. announced County Road 10. The survey demographic Kate Garlock was made up of primarily Bulletin staff homeowners — a group Ris- dall called the "key stakehold- Mounds View is getting ers" because of the taxes they branded. Earlier this fall the pay to the city. city teamed up with Risdall According the report, Marketing Group to distrib- Mounds View is, "A fairly ute a survey amongst horn-, healthy community." downers. The purpose of the. Eighty-three percent of the survey was to gain insight as surveys rated quality of life in to how the city is perceived. Mounds View as either good and what things the residents or excellent. The survey also would like to see changed. displayed an active, outdoors This survey was the begin- community — with the pri- ning portion of Mounds mary activities listed by the View's effort to re-brand the survey-takers being: Walking/ city. That is to give the corn- running, using parks/trails, munity a new feel and a more gardening, biking, dining out, citizen-centric focus. The and shopping. • survey helped the marketing Interestingly, the values group discover how the citi- desired by the community zens wanted to be viewed, and the values the commu- At the end of October, nity was perceived as having, 3,250 households were deliv- saw a high correlation. ered a survey and over 20 Directly correlate with val- percent of those surveys were see Survey on page 5 returned — a number the Risdall group deemed "fabu- lous." Survey... continued from page 1 pride from the result of the We have this whole other "I think this was so fun," survey. section of people that don't she said. "I almost slept ues that describe Mounds One of the major con- get represented." with it under my pillow. I View — actually the ones cerns with the survey was Mayor Joe Flaherty was don't think there were any of importance, ones that the lack of renters repre- hopeful that, though not surprises." describe — key element sented. Council Member having taken the survey, The full report is avail- that will be used in brand Sherry Gunn said she was renters might still be rep- able to citizens at city hall, identity. surprised to see that many resented, as is a copy of the video According to Risdall, of the comments were to "[The renters] mean recording of the council "It's a city with roots and a get rid of the apartment a lot to this community," work session.buildings. he said. "I think we can very strong stable commu- nity aspect to it." „ They live here and extract certain portions Kate Garlock can be they travel through the of this that represent all reached at kgarlockalil- Risdall found the citi- town," she said. Their kids views and values of people lienews.com or 651-633- Aft zenry to be very involved are going to our schools. — doesn't matter if they're 2777. and hoped to continue lirSomehow we need to start homeowners or renters.' work with this citizenry to helmaintain and develop including them, they need Mounds View resident p the small town feel that to have a say. Their money Cindy Carvelli found the Mounds View seemed to does go to our city and survey results to be highly that's what keeps us going. accurate. 2009 Mounds View EDC Priorities 1. Development/redevelopment along County Road 10 Corridor a. Premium Stop Redevelopment Area (south to County Road H) b. Saturn Dealership c. Silver View Plaza d. Trailway connections to businesses e. PAK building f. Establish partnerships among neighboring cities in order to strengthen the County Road 10 corridor (i.e. potential name change for County Road 10) g. Knollwood Place & Johnson Property h. Improve the aesthetics of properties in the County Road 10 corridor 2. Incorporate the Risdall Branding Study, including marketing and communications plans, to help guide the EDC's priorities and recommendations. 3. Monitor and assist with Citywide housing issues and projects 4. Support the implementation of the Citywide Street & Utility Improvement Program 5. Skyline Motel Redevelopment