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HomeMy WebLinkAbout06-08-2009PROCEEDINGS OF THE MOUNDS VIEW EDA CITY OF MOUNDS VIEW RAMSEY COUNTY, MINNESOTA Regular Meeting June 8, 2009 Mounds View City Hall 2401 Highway 10, Mounds View, MN 55112 6:00 P.M. 1. CALL MEETING TO ORDER 2. ROLL CALL: President Flaherty, Vice President Stigney, Commissioner Hull, Commissioner Mueller, Commissioner Gunn, Assistant Clerk-Administrator Crane, Finance Director Beer; and, Economic Development Specialist Steinmetz. . NOT PRESENT: None. 3. APPROVAL OF AGENDA MOTION/SECOND: Mueller/Gunn. To Approve the June 8, 2009, Agenda as revised to consider Item B, City Public Communications and Marketing Plan, prior to Item A, City Tagline Search and Selection Process. Ayes – 5 Nays – 0 Motion carried. 4. PUBLIC INPUT None. 5. APPROVAL OF MINUTES None. 6. CONSENT AGENDA None. 7. EDA BUSINESS B. City Public Communications and Marketing Plan Economic Development Specialist Steinmetz explained the Communications and Marketing Plan is the last component of the branding project prior to implementation. She reviewed the process used by Risdall Marketing and advised they have met the project scope. Staff views the plan as a Mounds View EDA June 8, 2009 Regular Meeting Page 2 framework, rather than an implementation plan and recommends the EDA adopt the Plan, direct staff to request quotes for implementation of the new City logo, and to move forward with the rebranding of Mounds View. Kevin Deshler, Risdall Marketing Group, reviewed the Communications and Marketing Plan, noting they have presented several actionable items related to consistent communication and outreach to the community. He mentioned the steps taken through this process and stated it has been a pleasure to work with Mounds View staff, citizens, and the business community. Mr. Deshler advised that if called upon, they are available to assist with implementation. Economic Development Specialist Steinmetz presented the staff report, commenting on components contained in the Plan and the importance of messaging for residents, businesses, and the audience of redevelopment professionals. She read the list of ideas that staff most appreciated in the Plan and commented on the benefit of each. Economic Development Specialist Steinmetz reviewed the deliverables from the Risdall Marketing Group, which cost $23,500, and noted the cost of past reports and surveys. She stated the information gained has been valuable, important, and useful in the Council’s decisions. Vice President Stigney asked how cable viewer data can be obtained and tracked. Economic Development Specialist Steinmetz explained this tool is currently not available. Finance Director Beer advised that the City does receive tracking information on the City’s webstream. Commissioner Mueller reviewed how other media resources use creative ways to track viewership. Mr. Deshler explained that streaming video can be tracked and website polling can be conducted to determine how to structure content to better facilitate interest, possibly increasing viewership. President Flaherty stated he found the Risdall Marketing work to be a tremendous value to bring Mounds View to its next step to move forward. He agreed with the importance of consistent communications with residents and the business community to show Mounds View is a progressive community. However, the Plan is only as good as the City determines to use it. He noted this is an ever-changing document and he is interested in the renaming of County Road 10. EDA consensus was reached to adopt the Public Communications and Marketing Plan and direct staff to request quotes for implementation of the new City logo and move forward with the rebranding of the City, as presented and recommended by staff. A. City Tagline Search and Selection Process Economic Development Specialist Steinmetz stated that 30 taglines had been developed but none found to be the right one for Mounds View so the EDA discussed obtaining additional ideas from Mounds View EDA June 8, 2009 Regular Meeting Page 3 residents and the business community. She referenced the promotional tools identified in the staff report, noting the timeline to solicit tagline ideas from the community extends to October of 2009 with recognition for the tagline chosen. Commissioner Mueller stated support for the promotional tool and timeline presented and suggested all schools be included in the process. Vice President Stigney noted Risdall Marketing did not create a tagline that the EDA supported and asked whether they would provide a monetary contribution for the contest. Mr. Deshler stated they have put a significant effort into the report that goes far beyond tagline suggestions. Because that effort has exceeded the amount billed, he believed they were not in a position to offer a monetary contribution at this time, even though he wished they could do so. He stated Risdall believed the taglines offered were viable but he understands the EDA did not find any to be acceptable so that process has been moved to the community. Vice President Stigney asked whether he is rejecting that suggestion out-of-hand or would confer with Risdall Marketing. Mr. Deshler stated he would have to confer with others. President Flaherty stated his support for staff’s recommendation and to solicit tagline ideas from all schools and engage the community. Commissioner Gunn supported recognizing the person who develops the tagline selected instead of holding a contest. She agreed the brand promise should be incorporated into the tagline. EDA consensus was reached to approve the promotional tools and timelines for soliciting tagline ideas from the community and all schools, as recommended by staff. 8. REPORTS None. 9. NEXT EDA MEETING: Monday, June 22, 2009, at 6:30 p.m. 10. ADJOURNMENT President Flaherty adjourned the meeting at 6:36 p.m. Respectfully submitted, Recorded and transcribed by: Carla Wirth, TimeSaver Off Site Secretarial, Inc.