HomeMy WebLinkAbout02-23-2009
CITY OF MOUNDS VIEW
ECONOMIC DEVELOPMENT AUTHORITY MEETING AGENDA
MOUNDS VIEW CITY HALL
Monday, February 23, 2009
6:00 PM
1. CALL TO ORDER
2. ROLL CALL: President Flaherty, Vice President Stigney, Commissioner Hull,
Commissioner Mueller, Commissioner Gunn
3. APPROVAL OF AGENDA
4. PUBLIC INPUT:
Citizens may speak to issues not on tonight’s agenda. Before speaking, please give
your full name and address for the minutes. Also, please limit your comments to three
minutes.
5. APPROVAL OF MINUTES:
A. January 12, 2009, EDA Minutes.
6. CONSENT AGENDA
7. EDA BUSINESS
A. Mounds View Branding Project − Discovery Findings Reports and Preliminary
Brand Strategy (Presented by Risdall Marketing Group)
8. REPORTS
9. NEXT EDA MEETING: Monday, March 9, 2009 at 6:30 p.m.
10. ADJOURNMENT
These Minutes were reviewed by the City Council and Staff prior. No corrections/changes needed to be made to
these Minutes.
PROCEEDINGS OF THE MOUNDS VIEW EDA 1
CITY OF MOUNDS VIEW 2
RAMSEY COUNTY, MINNESOTA 3
4
Regular Meeting 5
January 12, 2009 6
Mounds View City Hall 7
2401 Highway 10, Mounds View, MN 55112 8
6:32 P.M. 9
10
11
1. CALL MEETING TO ORDER 12
13
2. ROLL CALL: President Flaherty, Vice President Stigney, Commissioner Hull, 14
Commissioner Mueller, Commissioner Gunn, and Executive Director Ericson. 15
16
NOT PRESENT: None. 17
18
3. APPROVAL OF AGENDA 19
20
MOTION/SECOND: Mueller/Hull. To Approve the January 12, 2009 Agenda as presented. 21
22
Ayes – 5 Nays – 0 Motion carried. 23
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4. PUBLIC INPUT 25
26
None. 27
28
5. APPROVAL OF MINUTES 29
A. December 8, 2008, EDA Minutes. 30
31
MOTION/SECOND: Mueller/Gunn. To Approve the December 8, 2008 Minutes as presented. 32
33
Ayes – 5 Nays – 0 Motion carried. 34
35
6. CONSENT AGENDA 36
37
None. 38
39
7. EDA BUSINESS 40
A. EDA Resolution 09-EDA-251, Appointing Members to the Economic 41
Development Commission (EDC). 42
43
Mounds View EDA January 12, 2009
Regular Meeting Page 2
Assistant City Clerk-Administrator Crane explained that Economic Development Commission 44
(EDC) terms expired on December 31, 2008 and are appointed by the EDA with 45
recommendation of the EDC. She noted that seven applications were received and Dr. Greg 46
Belting and Jackie Entsminger have reapplied. The EDC recommended the reappointment of Dr. 47
Greg Belting (business seat) and Jackie Entsminger (resident seat) for a three-year term to expire 48
on December 31, 2011. 49
50
Commissioner Mueller thanked all who applied for these positions, stating she was thrilled to see 51
the number and qualifications of the applications. She stated she only regrets they can’t add 52
more to the Commission and hoped the applicants would consider serving on another 53
commission opening. 54
55
MOTION/SECOND: Gunn/Hull. To Approve EDA Resolution 09-EDA-251, Appointing 56
Members to the Economic Development Commission (EDC). 57
58
President Flaherty also thanked the applicants, noting some have indicated a willingness to be 59
considered for other commission appointments. 60
61
Ayes – 5 Nays – 0 Motion carried. 62
63
8. REPORTS 64
65
None. 66
67
9. NEXT EDA MEETING: Monday, January 26, 2009 at 6:30 p.m. 68
69
10. ADJOURNMENT 70
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President Flaherty adjourned the meeting at 6:36 p.m. 72
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Respectfully submitted, 74
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Recorded and transcribed by: 77
Carla Wirth 78
TimeSaver Off Site Secretarial, Inc. 79
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Item Number: 7A
Meeting Date: February 23, 2009
Type of Business: EDA
Administrator Review: _____
City of Mounds View Staff Report
To: Economic Development Authority (EDA)
Economic Development Commission (EDC)
From: Heidi Steinmetz, Economic Development Specialist
Item Title/Subject: Mounds View Branding Project − Discovery Findings Report
and Preliminary Brand Strategy
Background
In August 2008, the EDA authorized a contract with Risdall Marketing Group to work
with City staff to complete the Mounds View Branding Project. The main purpose of the
project is to refresh and accurately portray Mounds View’s image or brand to residents,
businesses, prospective businesses and visitors.
The project consists of the following two parts:
1. Develop a brand strategy and new logo/tagline for Mounds View (derived from
resident and business surveys, interviews and research)
2. Develop a public communications/marketing plan (based on the brand strategy)
Most recently, Risdall Marketing Group presented the EDC and EDA/City Council with
the following two survey reports:
• January 2009 City Council Work Session - Residents Image Survey Report
• February 2009 City Council Work Session - Business Operators Survey Report
The executive summaries of both reports are available to the public on the City’s
Website and the full reports are available at City Hall. Staff e-mailed the full Business
Operators Survey Report to Mounds View businesses (those who have e-mail
addresses available). Staff also provided the report to the president of the Twin Cities
North Chamber of Commerce.
Discussion
At the February 23, 2009 EDA meeting, the staff from Risdall will present the EDC and
EDA with the following:
• Discovery Findings Report (summary of all research)
• Mounds View’s Preliminary Brand Strategy
EDA Item 7A - Risdall
February 23, 2009
Page 2 of 2
Attached is Risdall’s Discovery Findings Report for the EDC and EDA’s review. Risdall
will present the Preliminary Brand Strategy during the EDA meeting.
Next Steps
• February 28, 2009 City Council Goal Setting Retreat − The staff from Risdall hopes
that the Council will further discuss the Preliminary Brand Strategy at the retreat.
• March 9, 2009 EDA meeting − The staff from Risdall will present the EDC and
EDA/Council with Mounds View’s final Brand Strategy and new logo/tagline.
• March/April 2009 − Risdall Marketing Group will develop a marketing/public
communications plan for the City. The Brand Strategy will drive the
marketing/public communications plan.
• April 25, 2009 Town Hall Meeting − The Brand Strategy, new logo/tagline will be
unveiled to the public.
Recommendation
Staff recommends that the EDC and EDA/City Council review Risdall’s Discovery
Findings Report and be prepared to discuss the Preliminary Brand Strategy that Risdall
Marketing Group has developed for Mounds View.
Respectfully submitted,
___________________________
Heidi Steinmetz, Economic Development Specialist
Attachment - Discovery Findings Report, Risdall Marketing Group