HomeMy WebLinkAbout09-28-2009
CITY OF MOUNDS VIEW
ECONOMIC DEVELOPMENT AUTHORITY MEETING AGENDA
MOUNDS VIEW CITY HALL
Monday, September 28, 2009
6:00 PM
1. CALL TO ORDER
2. ROLL CALL: President Flaherty, Vice President Stigney, Commissioner Hull,
Commissioner Mueller, Commissioner Gunn
3. APPROVAL OF AGENDA
4. PUBLIC INPUT:
Citizens may speak to issues not on tonight’s agenda. Before speaking, please give your full
name and address for the minutes. Also, please limit your comments to three minutes.
5. APPROVAL OF MINUTES:
A. May 26, 2009, EDA Minutes.
B. June 8, 2009, EDA Minutes.
6. CONSENT AGENDA
7. EDA BUSINESS
A. Authorize Fourth Dimension to create and install a new wall sign in the City Council
Chambers
B. Authorize Fourth Dimension to Update City Hall’s Electronic Billboard Panels
C. Authorize Traffic Graphix to create and install two new sign panels for the monument
signs on County Road 10
8. REPORTS
9. NEXT EDA MEETING: Monday, October 12, 2009, at 6:30 p.m.
10. ADJOURNMENT
Item No: 7A
Meeting Date: Sept. 28, 2009
Type of Business: EDA
Administrator Review : ____
City of Mounds View Staff Report
To: Economic Development Authority
From: Heidi Steinmetz, Economic Development Specialist
Item Title/Subject: Authorize Fourth Dimension to create and install a new wall
sign for the City Council Chambers
Introduction
The City Council approved a new City logo on April 13, 2009 as part of the Mounds View
Branding Project. Upon the Council’s approval of the new logo, City staff immediately
began using it on items that do not cost anything to implement other than a brief amount of
staff time. The attached “Logo Usage Guide and Implementation Plan” lists several places
where the City logo appears and provides structure to the City for implementing the new
logo.
Implementing the logo on items that do have a cost will be phased in, however it is
important to begin the logo implementation process with the most visible and prominent
signs within the City. Staff is suggesting that the most prominent sign within the City is the
wall sign in the City Council Chambers.
Background
Pictured below is the wall sign in the City Council Chambers that the City purchased in
2006. The sign is 3’2” x 3’11” in size. The “City of” letters are 5” in height and the “ounds”
and “iew” lettering is 6.5” in height. The City purchased the sign through Arkay
Construction as part of the City Hall rehabilitation project. Pierce Sales manufactured this
sign but no longer creates such signs.
Existing Wall Sign in City Council Chambers
9-28-09 EDA Meeting
Item 7A – Council Chambers Sign
Page 2 of 4
Discussion
The wall sign in the City Council Chambers symbolizes the important decisions that
Mounds View’s elected and appointed officials make in the Council Chambers. This
symbol often appears in the videos of City meetings. The gold finished aluminum material
of the existing sign provides a sense of sophistication and professionalism.
Staff obtained the attached quotes from Spectrum Sign Systems (located in Centerville)
and Fourth Dimension (located in Arden Hills) to create a new wall sign with the new City
logo for the City Council Chambers. Jack LaSota of local sign company Traffix Graphix
referred City staff to Spectrum. City staff did a “Google” search for “sign companies near
Mounds View, MN” to find Fourth Dimension.
Quote - Spectrum Sign Systems
Pictured below is what Spectrum Sign Systems is proposing as an image and
specifications for a new wall sign. Spectrum is proposing that the sign be 7’5” x 2’2” (89“ x
26”) in size. The material would be a fabricated ¼” plate aluminum finished to match
metallic gold. Spectrum would charge $1,260 to create and mount the new sign but
repairing any wall damage created from removing the existing sign (including wallpapering)
would be the City’s responsibility.
Image Proposed by Spectrum Sign Systems
9-28-09 EDA Meeting
Item 7A – Council Chambers Sign
Page 3 of 4
Quote – Fourth Dimension
Pictured below is what Fourth Dimension is proposing as an image and specifications for a
new wall sign. Fourth Dimension quoted a total of $1,400 to create and mount a new sign.
Fourth Dimension is proposing that the sign be 6’ x 3’ (60” x 36”) in size. The material
would be ¼” plate aluminum painted one color. Fourth Dimension also is proposing to
provide an aluminum backer plate that would cover any existing holes in the cloth panel
walls left by the removal of previous sign, thus avoiding any additional cost of replacing or
resurfacing of the existing wall. If the EDA chooses this option, City staff suggests that
Fourth Dimension:
• paint the logo metallic gold
• remove the words “City of” to be consistent with the City Council-approved logo
• paint or shape the backer plate to look like a frame
Image Proposed by Fourth Dimension
9-28-09 EDA Meeting
Item 7A – Council Chambers Sign
Page 4 of 4
Design Details
If the EDA chooses to proceed with ordering a new sign for the Council Chambers, City
staff will work with the EDA’s chosen vendor to finalize the design of the sign (such as the
color of the backer plate, the color of the logo). The EDA may also prefer to review
additional design mock ups at the next EDA meeting on October l2th.
Comparing the Quotes
Fourth Dimension’s quote is $140 more than Spectrum’s quote. Both vendors are
proposing to use the same material. The size of Fourth Dimension’s proposed sign is
slightly smaller. Fourth Dimension’s price includes a backer plate to cover any existing
holes in the cloth panel walls left by the removal of previous sign. If the vendor does not
supply a backer plate, there will be an additional cost to the City for replacing or resurfacing
the existing wall.
Recommendation
Staff recommends that the EDA authorize using $1,400 of its 2009 “Other Professional
Services” budget for Fourth Dimension to create and install a new wall sign for the City
Council Chambers. There is a balance of $63,556 in the EDA’s 2009 “Other Professional
Services” budget.
Respectfully submitted,
___________________________
Heidi Steinmetz, Economic Development Specialist
Attachments
1. Logo Usage Guide & Implementation Plan (4 pages)
2. September 17, 2009 Council Dias Wall Sign Quote from Spectrum Sign Systems (3 pages)
3. September 23, 2009 Council Dias Wall Sign Quote from Fourth Dimension (3 pages)
Item No: 7B
Meeting Date: Sept. 28, 2009
Type of Business: EDA
Administrator Review : ____
City of Mounds View Staff Report
To: Economic Development Authority
From: Heidi Steinmetz, Economic Development Specialist
Item Title/Subject: Authorize Fourth Dimension to Update City Hall’s Electronic
Message Sign Panels
Introduction
The City Council approved a new City logo on April 13, 2009 as part of the Mounds View Branding
Project. Upon the Council’s approval of the new logo, City staff immediately began using it on items
that do not cost anything to implement other than a brief amount of staff time. Implementing the
logo on items that do have a cost will be phased in, however it is important for the City to begin the
logo implementation process with the most visible and prominent signs within the City. In Mounds
View, one of the most visible signs is City Hall’s electronic message sign on County Road 10.
Background
Pictured below is City’s Hall’s electronic message sign. The City purchased it in 2006 from AIM
Electronics for $23,563.
Discussion
The electronic message sign marks the location of City Hall and the geographic center of the
community. The scrolling announcements communicate messages to all audiences, such as
residents, businesses, potential residents/businesses and visitors. It is the largest City sign besides
the water tower. The blue paneling is consistent with the former City logo color. Spectrum Sign
Systems (located in Centerville) created the sign. The words “Community Center” are on the sign,
which may be why several people per week come into City Hall looking for the Community Center.
Existing Electronic Message Sign on County Road 10
9-28-09 EDA Meeting
Item 7B – Electronic Billboard
Page 2 of 3
Staff obtained the attached quotes from Spectrum Sign Systems (located in Centerville) and Fourth
Dimension (located in Arden Hills) to update the electronic message sign panels. Jack LaSota of
local sign company Traffix Graphix referred City staff to Spectrum. City staff did a “Google” search
for “sign companies near Mounds View, MN” to find Fourth Dimension.
Quote - Spectrum Sign Systems
Pictured below is Spectrum Sign Systems’ proposed design for updating the electronic message
sign panels. Spectrum would charge $2,770 plus the cost of a permit to provide new faces in flat
White Lexan (Lexan is the brand of the thermoplastic). They also would repaint the existing sign
cabinet and two pole covers green to match the new City logo.
Quote – Fourth Dimension
Pictured below is Fourth Dimension’s proposed design for updating the electronic message sign
panels. Fourth Dimension quoted a total of $1,800 to supply and install new, white Lexan (Lexan is
the brand of the thermoplastic) faces decorated with the new City logo. They are proposing that the
field color be white and that the logo be two colors. They also would paint the existing structure in
the field from blue to green to better reflect the colors of the new City logo. Fourth Dimension is a
member of the Twin Cities North Chamber of Commerce.
Image Proposed by Spectrum Sign Systems
Image Proposed by Fourth Dimension
9-28-09 EDA Meeting
Item 7B – Electronic Billboard
Page 3 of 3
Design Details
If the EDA chooses to proceed with updating the electronic message sign panels, City staff
will work with the EDA’s chosen vendor to finalize the design of the panels. The EDA also
may prefer to review additional design mock ups at the next EDA meeting on October l2th.
Recommendation
Staff recommends that the EDA authorize using $1,800 of its 2009 “Other Professional
Services” budget for Fourth Dimension to create, install and repaint the City Hall electronic
message sign panels. There is a balance of $63,556 in the EDA’s 2009 “Other
Professional Services” budget.
Respectfully submitted,
___________________________
Heidi Steinmetz, Economic Development Specialist
Attachments
1. September 17, 2009 Electronic Message Sign Quote from Spectrum Sign Systems (3 pages)
2. September 23, 2009, Electronic Message Sign Quote from Fourth Dimension (3 pages)
Item No: 7C
Meeting Date: Sept. 28, 2009
Type of Business: EDA
Administrator Review : ____
City of Mounds View Staff Report
To: Economic Development Authority
From: Heidi Steinmetz, Economic Development Specialist
Item Title/Subject: Authorize Traffic Graphix to create and install two new sign
panels for the monument entrance signs on County Road 10
Introduction
The City Council approved a new City logo on April 13, 2009 as part of the Mounds View Branding
Project. Upon the Council’s approval of the new logo, City staff immediately began using it on items
that do not cost anything to implement other than a brief amount of staff time. Implementing the
logo on items that do have a cost will be phased in, however it is important for the City to begin the
logo implementation process with the most visible and prominent signs within the City. In Mounds
View, two of the most visible signs are the monument entrance signs on County Road 10.
Background
Pictured below are the two monument entrance signs that the City purchased in July 2008 for
$2,044.80. The City made this purchase per the attached Resolution 7260 Authorizing the
Purchase of Temporary Gateway Signage for County Road 10. Traffix Graphix created the signs
and the Public Works Department created the wooden posts and mounted the signs to the posts.
Discussion
Although the City Council meant for the signs to be temporary, the signs continue to mark the City’s
east and west limits and the City’s commercial corridor. The signs portray what visitors would
expect to find in Mounds View. The particular artwork has a resort town feel, yet the wooden posts
and the shape of the panels appear urban. The font of the “ounds” and “iew” is not consistent with
the font of the former logo.
Sign Relocation
Located near KFC County Road 10
Located on County Road 10 near Groveland Road
9-28-09 EDA Meeting
Item 7C – Monument Signs
Page 2 of 3
The Public Works Department removed the sign located by KFC on September 23, 2009 in
preparation for the construction of the County Road 10 Trail Project. The trail is supposed
to be complete by November. The intent of the Public Works Department is to reinstall the
sign before the ground freezes. The sign will sit several feet north of its previous location.
Quotes
Staff obtained the attached quotes from Traffix Graphix and Let’s Get Graphic to update
the two signs with the City’s new logo. Applying the new logo to both signs is a reason to
designate them as permanent rather than temporary. Although one sign will be in storage
until after the trail is complete, it makes sense to reface both signs at the same time.
Quote – Traffix Graphix
Pictured below is what Jack LaSota of Traffix Graphix proposed as artwork for updating
the monument entrance signs with the new City logo. For a price of $1,280 ($640 per
sign), Mr. LaSota could place the vinyl artwork onto the existing sign panels after he
removes the old vinyl. According to Mr. LaSota, this type of sign would look new for five
years and stay in service for eight to ten years. He would not need to remove the panels to
complete the work. If authorized, he would complete the work onsite.
Option 1
Option 2
Option 3
Quote – Let’s Get Graphic
9-28-09 EDA Meeting
Item 7C – Monument Signs
Page 3 of 3
Bret Bolnick of Let’s Get Graphic (formerly located in Mounds View) quoted a total of
$899.19 for providing entirely new signs. Let’s Get Graphic would use the same base
material (as the existing signs) for the panels but would “flat bed” print onto the panels.
The typical life span of this type of sign is two years. Let’s Get Graphic also could print the
signs on “180C” comply vinyl. According to Mr. Bolnick, this type of sign would last five to
seven years but the price to buy such signs would be double. Both of Let’s Get Graphic’s
quotes include an hourly rate for design work.
Recommendations
Staff recommends that the EDA:
1. Authorize using $1,280 of its 2009 printing budget for Traffix Graphix design, print
and install two new monument entrance sign panels. There is a balance of $1,645
in the EDA’s 2009 printing budget.
2. Select a design for the monument entrance signs.
Respectfully submitted,
___________________________
Heidi Steinmetz, Economic Development Specialist
Attachments
1. Resolution 7260 Authorizing the Purchase of Temporary Gateway Signage for County Road 10
2. August 28, 2009 Monument Entrance Sign Quote from Traffix Graphix (2 pages)
3. September 10, 2009 Monument Entrance Sign Quote from Let’s Get Graphic (1 page)
Corrections made by Community Development Director Ken Roberts
PROCEEDINGS OF THE MOUNDS VIEW EDA 1
CITY OF MOUNDS VIEW 2
RAMSEY COUNTY, MINNESOTA 3
4
Regular Meeting 5
May 26, 2009 6
Mounds View City Hall 7
2401 Highway 10, Mounds View, MN 55112 8
6:13 P.M. 9
10
11
1. CALL MEETING TO ORDER 12
13
2. ROLL CALL: President Flaherty, Vice President Stigney, Commissioner Hull, 14
Commissioner Mueller, Commissioner Gunn, and Executive Director Ericson, 15
Community Development Director Roberts, and Economic Development Specialist 16
Steinmetz. 17
18
NOT PRESENT: None. 19
20
3. APPROVAL OF AGENDA 21
22
MOTION/SECOND: Gunn/Mueller. To Approve the May 26, 2009, Agenda as presented. 23
24
Ayes – 5 Nays – 0 Motion carried. 25
26
4. PUBLIC INPUT 27
28
None. 29
30
5. APPROVAL OF MINUTES 31
A. April 27, 2009, EDA Minutes. 32
33
MOTION/SECOND: Mueller/Stigney. To Approve the April 27, 2009, Minutes as presented. 34
35
Ayes – 5 Nays – 0 Motion carried. 36
37
B. May 11, 2009, EDA Minutes. 38
39
MOTION/SECOND: Gunn/Hull. To Approve the May 11, 2009, Minutes as presented. 40
41
Ayes – 5 Nays – 0 Motion carried. 42
43
6. CONSENT AGENDA 44
Mounds View EDA May 26, 2009
Regular Meeting Page 2
45
None. 46
47
7. EDA BUSINESS 48
A. Continued Review of Possible City Taglines. 49
50
Economic Development Specialist Steinmetz reviewed the past consideration of City taglines 51
and advised that the EDA did not support “Two words. One Community.” She reported that the 52
EDC prefers taglines containing three words starting with the letter “c,” “Connecting You Home” 53
or, “Connecting Careers to Home.” A Planning Commissioner had suggested: “Where 54
Community Matters” and a City staff person suggested: “What a great place to be,” and “More 55
than just a great location.” 56
57
Economic Development Specialist Steinmetz presented the e-mail staff had received from 58
Valerie Amundson’s that included eight suggested taglines. Ms. Amundson had also commented 59
on the importance of having a unique tagline and holding a contest for residents or students to 60
submit their tagline ideas. 61
62
Economic Development Specialist Steinmetz advised that Patrick Bettenburg is no longer with 63
Risdall Marketing so Kevin Deshler will present the Marketing Communications Plan on June 8, 64
2009. 65
66
President Flaherty thanked Mr. Bettenburg for his assistance during this process and wished him 67
well. He also thanked Ms. Amundson for her suggestions. 68
69
Commissioner Mueller stated her agreement with Ms. Amundson that the EDA should not rush 70
into a decision and that the tagline, as suggested by Vice President Stigney, should be 71
characteristic of Mounds View. She supported holding a tagline contest to get other ideas. 72
73
Commissioner Gunn stated she will talk about a contest with the English teachers at Irondale 74
High School to get their ideas. Community Development Director Roberts suggested also getting 75
input from the DECA Program. 76
77
Vice President Stigney stated none of the taglines on the list really “jump out” at him so maybe 78
more tagline suggestions are needed to find one that is really unique to Mounds View. He 79
suggested taglines that address the future, such as “Become Part of our Future” or “You Can 80
Become Part of our Future.” 81
82
Executive Director Ericson agreed that none of the taglines suggested to this point are truly 83
unique and noted there is no rush to make this decision. He suggested this be a summer project 84
with the City making a decision in the fall of the year. He also suggested that the contest be 85
advertised on the City’s website, community sign, and water billing, as well as getting 86
Mounds View EDA May 26, 2009
Regular Meeting Page 3
suggestions from the schools. 87
88
The EDA agreed the matter should be opened to the public for their input, discussed methods of 89
obtaining suggestions, and whether a contest should be organized and a prize given for the 90
winning tagline. It was agreed that suggestions would be solicited from the public, schools, 91
DECA Program, Boy Scouts, Girl Scouts, and during Festival in the Park. 92
93
Vice President Stigney stated he does not support an organized contest because then a “winner” 94
of the submitted names is created. However, he does support asking for suggestions and does not 95
object to awarding a citation or prize for the winning tagline. 96
97
Majority consensus was reached that a contest would be considered and the matter will be further 98
discussed at a future workshop meeting. 99
100
Economic Development Specialist Steinmetz stated staff will present a Marketing Plan and 101
reminded the EDA that Falcon Heights had received some inappropriate tagline ideas when 102
soliciting public suggestions. However, they did receive two good taglines for consideration. 103
104
B. Discuss Business Improvement Partnership Loan Program. 105
106
Economic Development Specialist Steinmetz stated this item was discussed at the last meeting 107
when a dentist asked whether the EDA would consider waiving the criteria to allow for a start up 108
business to receive a Business Improvement Partnership Loan. The EDA talked about 109
reevaluating the loan program criteria, which has been in place for about 14 years. She advised 110
of past low-interest loans that had been granted and noted a summary of this program is 111
contained in the Mounds View tool box. She also noted that city staff has not been aggressively 112
promoted at the direction of the Council. Economic Development Specialist Steinmetz 113
recommended the EDA authorize the program to be promoted and that if interest has not 114
increased within a year, the EDA reevaluate the program so that it better fits the needs of 115
businesses and the City. 116
117
Commissioner Gunn questioned why the loan program had not been promoted since the City 118
wants to attract businesses. 119
120
Commissioner Mueller explained the EDA felt there was a need to look at other programs to 121
attract business without resorting to TIF as the number one resource. In addition, the EDA 122
wanted the City to be at least an equal partner with the developer and not be subject to the 123
developer’s demands. 124
125
Vice President Stigney stated the tool box gathered all program information into one document 126
and identified that TIF would not be used as the first tool. Rather than the developer seeing what 127
they can get from Mounds View, the City could work with the developer to direct them to other 128
Mounds View EDA May 26, 2009
Regular Meeting Page 4
resources. 129
130
President Flaherty stated some did not want TIF in the tool box but others thought it should be 131
included, since it was a tool. Thus, the tool box became an internal document for staff to use 132
when working with developers. He asked how staff would promote the loan program. 133
134
Economic Development Specialist Steinmetz stated the loan program could be advertised on the 135
City’s website or the tool box information could be posted so people know what is available. In 136
addition, developers could be encouraged with pro-business statements to send the message that 137
Mounds View would like certain businesses. 138
139
Commissioner Gunn felt the tool box should be made public and aids to business should be 140
promoted with the understanding that TIF is not the governing body’s first choice. 141
142
Vice President Stigney stated on the other hand, the City should attract the businesses it wants 143
and inform the developer of all programs that would apply. He noted the funds will not go far 144
and he prefers to have it channeled to local businesses where it would result in a visual impact. 145
146
Commissioner Hull asked if any of the tool box items have been used recently. Economic 147
Development Specialist Steinmetz stated they have not due to the economy and low development 148
activity for the past several years. She stated she was not aware that she could approach local 149
businesses about the loan opportunity to make visual improvements. 150
151
President Flaherty stated it is not known whether the program works because it has not been 152
promoted. He felt as the economy recovers and interest rates go up, the EDA may want to re-153
address the 2 percent interest rate. 154
155
Commissioner Mueller indicated she did not want the entire toolbox posted online because a 156
business may use the information as a point of comparison without staff consultation. She noted 157
other cities have more money and can be more generous with potential businesses when 158
compared to what Mounds View can offer. She would prefer the developer contact the City’s 159
personable staff so they find out that Mounds View is a great place to do business. 160
161
Community Development Director Roberts noted the City’s website contains nothing about 162
economic development so developers may not ask any questions of staff. 163
164
President Flaherty suggested that the website encourage inquiries about the City’s assistance 165
program without posting the toolbox information. 166
167
Commissioner Mueller stated her support for staff to contact City businesses that need refreshing 168
to inform them of the loan program and encourage them to apply. 169
170
Mounds View EDA May 26, 2009
Regular Meeting Page 5
Commissioner Gunn stated she thinks all of the programs should be open to the public and 171
nothing keep “internally only.” She felt that for companies interested in the north metro area and 172
requiring a lot of assistance, it would not make any difference if they see it on the website or call 173
staff first to learn of the programs. 174
175
Commissioner Hull felt the City needed to be more aggressive to attract business. 176
177
Consensus was reached to direct staff to post pro-development comments and encourage 178
inquiries to City staff on the City’s website but not post the entire tool box. 179
180
8. REPORTS 181
182
None. 183
184
9. NEXT EDA MEETING: Monday, June 8, 2009, at 6:30 p.m. 185
186
10. ADJOURNMENT 187
188
President Flaherty adjourned the meeting at 7:04 p.m. 189
190
Respectfully submitted, 191
192
193
Recorded and transcribed by: 194
Carla Wirth 195
TimeSaver Off Site Secretarial, Inc. 196
197
Reviewed by Councilmember Hull, Councilmember Mueller, and Clerk-Administrator Ericson
PROCEEDINGS OF THE MOUNDS VIEW EDA 1
CITY OF MOUNDS VIEW 2
RAMSEY COUNTY, MINNESOTA 3
4
Regular Meeting 5
June 8, 2009 6
Mounds View City Hall 7
2401 Highway 10, Mounds View, MN 55112 8
6:00 P.M. 9
10
11
1. CALL MEETING TO ORDER 12
13
2. ROLL CALL: President Flaherty, Vice President Stigney, Commissioner Hull, 14
Commissioner Mueller, Commissioner Gunn, Assistant Clerk-Administrator Crane, 15
Finance Director Beer; and, Economic Development Specialist Steinmetz. 16
. 17
NOT PRESENT: None. 18
19
3. APPROVAL OF AGENDA 20
21
MOTION/SECOND: Mueller/Gunn. To Approve the June 8, 2009, Agenda as revised to 22
consider Item B, City Public Communications and Marketing Plan, prior to Item A, City Tagline 23
Search and Selection Process. 24
25
Ayes – 5 Nays – 0 Motion carried. 26
27
4. PUBLIC INPUT 28
29
None. 30
31
5. APPROVAL OF MINUTES 32
33
None. 34
35
6. CONSENT AGENDA 36
37
None. 38
39
7. EDA BUSINESS 40
B. City Public Communications and Marketing Plan 41
42
Economic Development Specialist Steinmetz explained the Communications and Marketing Plan 43
is the last component of the branding project prior to implementation. She reviewed the process 44
Mounds View EDA June 8, 2009
Regular Meeting Page 2
used by Risdall Marketing and advised they have met the project scope. Staff views the plan as a 45
framework, rather than an implementation plan and recommends the EDA adopt the Plan, direct 46
staff to request quotes for implementation of the new City logo, and to move forward with the 47
rebranding of Mounds View. 48
49
Kevin Deshler, Risdall Marketing Group, reviewed the Communications and Marketing Plan, 50
noting they have presented several actionable items related to consistent communication and 51
outreach to the community. He mentioned the steps taken through this process and stated it has 52
been a pleasure to work with Mounds View staff, citizens, and the business community. Mr. 53
Deshler advised that if called upon, they are available to assist with implementation. 54
55
Economic Development Specialist Steinmetz presented the staff report, commenting on 56
components contained in the Plan and the importance of messaging for residents, businesses, and 57
the audience of redevelopment professionals. She read the list of ideas that staff most 58
appreciated in the Plan and commented on the benefit of each. Economic Development 59
Specialist Steinmetz reviewed the deliverables from the Risdall Marketing Group, which cost 60
$23,500, and noted the cost of past reports and surveys. She stated the information gained has 61
been valuable, important, and useful in the Council’s decisions. 62
63
Vice President Stigney asked how cable viewer data can be obtained and tracked. Economic 64
Development Specialist Steinmetz explained this tool is currently not available. Finance 65
Director Beer advised that the City does receive tracking information on the City’s webstream. 66
67
Commissioner Mueller reviewed how other media resources use creative ways to track 68
viewership. Mr. Deshler explained that streaming video can be tracked and website polling can 69
be conducted to determine how to structure content to better facilitate interest, possibly 70
increasing viewership. 71
72
President Flaherty stated he found the Risdall Marketing work to be a tremendous value to bring 73
Mounds View to its next step to move forward. He agreed with the importance of consistent 74
communications with residents and the business community to show Mounds View is a 75
progressive community. However, the Plan is only as good as the City determines to use it. He 76
noted this is an ever-changing document and he is interested in the renaming of County Road 10. 77
78
79
EDA consensus was reached to adopt the Public Communications and Marketing Plan and direct 80
staff to request quotes for implementation of the new City logo and move forward with the 81
rebranding of the City, as presented and recommended by staff. 82
83
A. City Tagline Search and Selection Process 84
85
Mounds View EDA June 8, 2009
Regular Meeting Page 3
Economic Development Specialist Steinmetz stated that 30 taglines had been developed but none 86
found to be the right one for Mounds View so the EDA discussed obtaining additional ideas from 87
residents and the business community. She referenced the promotional tools identified in the 88
staff report, noting the timeline to solicit tagline ideas from the community extends to October of 89
2009 with recognition for the tagline chosen. 90
91
Commissioner Mueller stated support for the promotional tool and timeline presented and 92
suggested all schools be included in the process. 93
94
Vice President Stigney noted Risdall Marketing did not create a tagline that the EDA supported 95
and asked whether they would provide a monetary contribution for the contest. Mr. Deshler 96
stated they have put a significant effort into the report that goes far beyond tagline suggestions. 97
Because that effort has exceeded the amount billed, he believed they were not in a position to 98
offer a monetary contribution at this time, even though he wished they could do so. He stated 99
Risdall believed the taglines offered were viable but he understands the EDA did not find any to 100
be acceptable so that process has been moved to the community. 101
102
Vice President Stigney asked whether he is rejecting that suggestion out-of-hand or would confer 103
with Risdall Marketing. Mr. Deshler stated he would have to confer with others. 104
105
President Flaherty stated his support for staff’s recommendation and to solicit tagline ideas from 106
all schools and engage the community. 107
108
Commissioner Gunn supported recognizing the person who develops the tagline selected instead 109
of holding a contest. She agreed the brand promise should be incorporated into the tagline. 110
111
EDA consensus was reached to approve the promotional tools and timelines for soliciting tagline 112
ideas from the community and all schools, as recommended by staff. 113
114
8. REPORTS 115
116
None. 117
118
9. NEXT EDA MEETING: Monday, June 22, 2009, at 6:30 p.m. 119
120
10. ADJOURNMENT 121
122
President Flaherty adjourned the meeting at 6:36 p.m. 123
124
Respectfully submitted, 125
126
Recorded and transcribed by: 127
Mounds View EDA June 8, 2009
Regular Meeting Page 4
Carla Wirth, TimeSaver Off Site Secretarial, Inc. 128