HomeMy WebLinkAbout04-21-88 Agenda & Packet CITY OF MOUNDS VIEW
PARKS AND RECREATION COMMISSION
AGENDA
• 6 : 30 - 7: 30 p.m. Joint meeting with Spring Lake Park
at Lakeside Park
April 21 , 1988
7: 30 p.m.
Mounds View City Hall
Council Chambers
L'I . CALL TO ORDER
✓II . INTERVIEWS FOR PARK AND RECREATION COMMISSION VACANCY
7 : 40 p.m. Gary Stevenson
8 : 00 p.m. Robert Carpenter
8 : 20 p.m. Rodney Melbo
yIII . REVIEW OF MARCH 24 , 1988 COMMISSION MINUTES
/V. AGENDA ADDITIONS
/V. CHAIRPERSON ' S REPORT
VI . COUNCILMEMBER' S REPORT
W1I . MVCT REPORT - FRANK SILVIS
• III . SILVER VIEW PARK
PATHWAY UPDATE
✓B. PARKING LOT
A. WATER AND SEWER
bl SPRING MAINTENANCE PROJECTS
. SPRING PROGRAMS
IXI . FOR YOUR INFORMATION ARTICLES
VA. "THE MARKETING CHALLENGE, BABY i-ff. LATCHKEY CHILDREN
II . ADJOURNMENT
MINUTES OF THE PROCEEDINGS OF THE
PARKS AND RECREATION COMMISSION
CITY OF MOUNDS VIEW
• COUNTY OF RAMSEY
STATE OF MINNESOTA
March 25, 1988
Mounds View City Hall
Council Chambers
6:30 p.m.
CALL TO ORDER The meeting was called to order at 6:35 p.m. by
Chairperson Wayne Burmeister.
ROLL CALL ''Commissioners present: Burmeister, Silvis,
Anderson, Rowley, Long, Starr
Councilmember present: Wuori
t aff present: Director Saarion, Adm. Assistant
Linke
v(lisitors: Park and Recreation Commission
applicants Bob Carpenter and Gary Stevenson
APPROVAL OF MINUTES A motion was made by Commissioner Silvis,
seconded by Commissioner Long to approve the
February 25, 1988. Passed 5 ayes 0 nayes
(Commissioner Starr was not present at this time)
• AGENDA ADDITIONS Discussion of Greenfield Park was added to Item
XI - Report on Park Maintenance Projects.
CHAIRPERSON'S REPORT None
COUNCILMEMBER'S REPORT None
SILVER VIEW PARK PATHWAY
AND PARKING LOT A petition was received from residents
surrounding the Silver View Park pond supporting
the installation of a pathway around the pond.
This petition was forwarded to the City Council
for their review.
Director Saarion stated that an informational
meeting has been set up with the City's
Consulting Engineer, Dan Boxrud, to discuss the
pathway installation at Silver View Park.
Residents are invited to attend and may ask
questions regarding possible drainage problems.
A letter from Chairperson Burmeister will be
sent out to the residents encouraging them to
participate in this meeting. Commissioners are
also asked to attend.
411
-2-
ry'
Director Saarion said that during a walking tour
of the area with Mr. Boxrud, it was noted that
the Miller house did have a water problem. Mr.
Boxrud said this was due to a flat grade backyard
which does not slope towards the pond. He felt
that with the installation of the pathway, this
problem could be addressed by means of a swale.
The meeting with residents of the Silver View
Park area is scheduled for 9:00 a.m. on Saturday,
April 9. If it is rained out, the meeting will
be held on April 16.
At this point, Commissioner Duane McCarty asked
to speak to the Commission. He stated that he
had searched his records and had talked to former
Park Director Anderson regarding Silver View
Park. He said that the Silver View Park plan
was accepted by the City Council and the Park and
Recreation Commission. He felt that although it
was not accepted by resolution, it could still be
construed as being an addendum to the master
plan. As Mayor of the City at that time, Mr.
McCarty assured the realtor that the plan was
correct. He called Bruce Anderson and he said
that to the best of his recollection, he had
stated that there would not be a path behind the
houses in question. Mr. McCarty informed the
Commission that if they were to pursue the •
pathway, the residents would litigate.
Director Saarion informed the Commission that she
and Clerk-Administrator Pauley had talked to
Attorney Meyers, in a conference call, and he stated
that he did not see a problem with pursuing the
pathway installation. Councilmember Wuori reported
that residents have stated that they paid a premium
to ensure that the path was not located in the park
area in back of their homes, Actually, all owners
of homes and townhomes along the lake paid a pre-
mium for the purpose of the lake view.
The Commissioners concurred that the pathway is
park land and available to the entire community
and that they did not want to set a precident of
having to consult adjacent property owners
everytime the City wishes to improve park
property.
The Commissioners firmly stated that they were in
favor of the pathway being installed around the
entire pond.
-3-
Commissioner Wuori stated that she feels the
realtor mis-represented the situation in order
• to make sales. She further stated that current
radio ads by Mary Anderson refer to the Silver
Lake Woods condo addition as being on a "fishing
lake with a large trail system". This could also
be construed as mis-representation.
The Commission inquired about the trapping of
muskrats. Bob Carpenter, resident of the Silver
Lake Woods homes, reported that 38 muskrats, one
mink, one duck and one raccoon had been trapped.
He added that the trapper is planning to return
in the spring.
COMMISSION VACANCY Director Saarion reported that John Daniels had
resigned from the Commission. The vacancy has
been advertised and applications are being taken
until April 4, 1988. A new commissioner will be
appointed by the Mayor and Council. Two
applicants were present at the meeting; Gary
Stevenson and Bob Carpenter. Both gentlemen
briefly told the Commission of their
qualifications.
HILLVIEW PARK SITE PLANS Director Saarion stated that the following items
are needed to complete the Hillview
Shelter:
• 1. Permanent foundation.
2. Permanent steps.
3. Landscaping.
After discussing the various possibilities for
locating the shelter building, a motion was made
by Commissioner Starr, seconded by Chairperson
Burmeister to keep the Hillview Building in its
present location and put it on a permanent
foundation. In addition staff was directed to
pursue a plan for alternative parking at the
site. Motion passed; 6 ayes, 0 nayes.
TRAILWAY POSSIBILITIES AT
FROM ARDAN PARK TO GREEN-
FIELD PARK Land was donated from MnDOT, north of 610
extension and south also. There is a possibility
of installing a wood chipped path from Ardan Park
to Greenfield Park. This path would be in
wetlands natural area and would provide a
recreational use walk for residents. A motion
was made by Commissioner Silvis, seconded by
Commissioner Long to proceed with a plan
for a path from Ardan to Greenfield. Motion
passed; 6 ayes , 0 nayes.
-4-
PURCHASE OF BIKE RACKS Director Saarion asked the Commission if they
would be interested in taking advantage of a sale
on bike racks. This would involve an exchange of
•
capital purchases; bikes racks purchased this
year instead of tether ball sets. A motion was
made by Commissioner Silvis, seconded by
Commissioner Long to approve the purchase of the
bike racks this year. Motion passed; 6 ayes, 0
nayes.
Gary Stevenson suggested that the bike racks be
held down with a 2 or 3 foot spike. Otherwise,
the galvanized type rack is easily moved.
PARK MAINTENANCE PROJECTS Director Saarion referred the Commission to the
schedules of maintenance projects in the packet.
GREENFIELD PARK This item is an agenda addition. Staff discussed
the possibility of having street sweepings dumped
in the Greenfield Park site, directly across from
Oakwood Park. This area is uneven and is in need
of grading. It is a wetland and special
permission would be needed to alter the area.
Following a discussion, a motion was made by
Commissioner Silvis, seconded by Commissioner
Burmeister to request a permit from the City
Council to deposit street sweepings to be used •
in grading the area of Greenfield Park located
across from Oakwood Park on Hillview Rd. The
motion passed; 6 ayes, 0 nayes.
REVIEW OF 1988 GOALS Staff provided the Commission with a copy of the
1988 Parks and Recreation Department goals.
SPRING PROGRAMS Director Saarion gave a brief overview of the
spring programs.
OLD BUSINESS The following items were provided as information
to the Commission:
1. Outdoor Athletic Field Guidelines were
approved by the City Council. As yet , no
group has been assessed these fees.
2. The playground equipment approved by the
Commission at the last meeting has been
ordered and delivery is expected in around 6
weeks from order date.
3. Letter to residents around Silver View Park
will be sent this week.
4. Articles regarding safety of playgrounds was
included in packets for Commissioners
information.
-5-
BLOCK CAPTAINS Commissioners were asked to volunteer as block
captains for the recycling program beginning in
111 May of this year. All the commissioners and Gary
Stevenson agreed to participate.
ADJOURNMENT A motion was made by Commissioner Silvis,
seconded by Commissioner Starr to adjourn the
meeting at 8:42 p.m.
Respectfully submitted,
777 --Cee/'6"d
Mary rion, Director
Parks, Recreation and Forestry
/SL
•
•
III
MEMORANDUM
TO: THE CITY OF MOUNDS VIEW
ATTENTION: MARY SAARION
FROM: DAN BOXRUD
DATE: MARCH 24, 1988
RE: SILVER VIEW PARK TRAILS
SEH FILE NO. : 87154
Our research of the grading performed by the developer adjacent
IIIto the single family area revealed that the grading appears to
have been performed according to plan. This is based on a
compilation of data from several sources. Field measurements
would verify accuracy.
It appears that there is over 30 feet between the north
properties lines of the single family residences and the top of
the slope down to the pond. The enclosed drawings are provided
for your review. We can modify these during the week of April
4th for use at the Saturday meeting on April 9th.
Please review the enclosed drawings and contact me during the
week of April 4th so we can discuss how best to complete these
sketches for presentations to the residents.
DRB/kru
Enclosures
III
mak ._
ENGINEERS I ARCHITECTS■PLANNERS 222 EAST LITTLE CANADA ROAD,ST PAUL,MINNESOTA 55117 612 484-0272
March 24, 1988 RE: MOUNDS VIEW, MINNESOTA
SILVER VIEW PARK
SANITARY SEWER &
WATER SERVICES
SEH FILE NO. : 87154
City of Mounds View
2401 Highway 10
Mounds View, MN 55112
Attention: Mary Saarion
As requested, we have determined alternative methods available to
serve a potential park building with sanitary sewer and water
service. We understand that the main purpose of the service
• would be to provide general domestic usage in the building.
Possible additional uses of the water service would be for
skating rink flooding and future use as a source of water for a
ballfield sprinkler system.
Sanitary Sewer
The attached sketch shows a conceptual routing of the sanitary
sewer service considered. A service stub was extended from the
sanitary sewer during construction of the Silver Lake Woods
project. That could be extended as a 4" gravity sewer service to
the proposed building location. With sodding proposed as
restoration, the total construction cost is estimated at about
$10, 500 as shown on the attached cost estimate for Alternate A.
There are no closer sewer connections available to the proposed
building.
An alternative to the gravity sewer system would be to install a
1 1/4" plastic force main from the existing sewer stub to the
building which would require a "grinder" type lift station in the
building. The cost of this alternative is about $7, 900 as shown
on the attached cost estimate labeled Alternate B. For the
limited usage this building would get, the power cost would not
tend to be very significant. However, over time, it may still be
most cost effective to install the gravity sewer for the small
additional cost.
• Watermain
E C LSO'4
411
The attached sketch shows a possible alignment of a proposed
watermain to the park building under consideration. The main
would be extended from the existing watermain on County Road I
just south of the south curb.
Two alternatives were considered. Alternate A would consist of
installing a 6" watermain with a hydrant near the building. This
would provide domestic flow, along with plenty of water for rink
flooding and possible future ballfield sprinkling. The sprinkler
control system could be installed in the proposed building for
security reasons. While this alternate provides the most
advantages, it also offers a disadvantage in that the main may
have to be flushed occasionally because it is a dead end.
However, rink flooding in the winter and ballfield watering in
the summer may largely alleviate that problem.
The attached cost estimate assumes that the watermain could be
installed in the existing roadway alignment with the contractor
salvaging and reusing roadway materials so that there are no
restoration costs.
Alternate B considers the possibility of installing a 2" water
service to the building. This would, of course, provide no fire
protection or possibility of expansion for a ballfield sprinkler
system. It would, however, provide adequate domestic service to •
the building and reasonable rink flooding capabilities. The
estimated cost of about $13, 100 would be less than $3,000 less
than the 6" watermain system due to the easier means of
connection and lack of a hydrant.
Alternative routings of the proposed watermain could be
considered. If the watermain was routed through the turf areas,
additional restoration costs would be incurred, but scheduling
with the proposed parking lot, curb and paving would not be an
issue. In addition, it may be more convenient to develop a
sprinkler system for the ballfields with the control system more
centrally located near the northeast corner of the parking lot in
a separate small shed.
Although a connection to the watermain in Lake Court Drive is
physically possible, the costs would not be expected to be less
than the cost estimate provided herein due to significant
restoration costs and a probable need to cut the pavement to make
the connection.
Recommendation
The cost could possibly decrease by use of the salvaged 12" cast
iron pipe that the City is receiving from the Mounds View
Business Park Project. This will require careful selection of
suitable salvaged materials to avoid watermain leaks. In
addition, the system would require more frequent flushing to
avoid poor water quality.
I would recommend that Alternate A for both the sanitary sewer
and watermain systems be chosen for implementation for the
following reasons:
1. The gravity sewer will require virtually no maintenance in
an area not easily accessible to equipment.
2. A 6" (or 12" ) watermain will provide domestic flow, rink
flooding capabilities, fire protection and sprinkling
capabilities.
I would be happy to meet with you and members of the Public Works
Department to discuss this further at your request.
• Sincerely,
41
Daniel R. : 11, ud
Project Manager
DRB/kru
Enclosure
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�,��%� PROPOSED / \ 11 'I.• L., -7,,r---
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a! r f r PROPOSED
,mo'''t; ! + � �_ � ,'' },, a�
SANITARY SEWER
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,per J. ::•,;0: �I EXISTING
V. .
( ' - • �" SANITARY SEWN
, •
•
N
• SILVER VIEW PARK
MOUNDS VIEW, MN
SANITARY SEWER ALTERNATE "A"
GRAVITY SYSTEM
I I I 1 I I
IITEM I UNIT i QUANTITY 1 UNIT PRICE I TOTAL I
1 I I I I I
!CONNECT TO EXIST. SYSTEM 1 EA I I I $150. 00 I $150. 00 I
14" PVC 8-10' DEEP I LF I 285 I $6. 00 I $1, 710.00 I
14" PVC 10-12' DEEP I LF I 385 I $8. 00 I $3,080.00 I
14" CLEANOUTS 1 EA I 8 I $75. 00 I $600.00 I
SODDING I SY I 2000 I $2. 50 I $5,000. 00 I
I I I I 1 I
I I I I 1 I
I I I I I
I I I I I
--- I I --- ---I
TOTAL (CONSTRUCTION COST) $10, 540. 00
• SILVER VIEW PARK
MOUNDS VIEW, MN
SANITARY SEWER ALTERNATE "B"
GRINDER PUMP SYSTEM
I I I I I I
( ITEM I UNIT I QUANTITY I UNIT PRICE I TOTAL
I I I --I I ----I
I CONNECT TO EXIST. SYSTEM I EA I 1 I $150. 00 I $150. 00
11-1/4" PVC 0-8' DEEP I LF I 660 I $4. 00 I $2, 640. 00
I GRINDER PUMP I EA I 1 I $2, 000. 00 I $2,000. 00
ISODDING I SY I 1250 I 32. 50 I $3, 125.00
I I i I i I
I I I I I I
I I I I I I
I I I I I I
I i I I I I
I I I I I I
TOTAL (CONSTRUCTION COST) $7, 915. 00
SILVER VIEW PARK •
MOUNDS VIEW, MN
WATERMAIN ALTERNATE "A"
6" D. I. D. SYSTEM
I I I I I I
( ITEM I UNIT I QUANTITY I UNIT PRICE I TOTAL
I I I 1 1 I
112" X 6" WET TAP W/VALVE I EA I 1 I $1, 500. 00 I $1, 500.00 I
16" D. I. P. I LF I 990 I $13. 00 I $12, 870.00 I
16" HYDRANT W/VALVE i EA I 1 I $1, 300. 00 I $1, 300.00 I
(FITTING I LBS I 330 I $1. 10 I $363.00 I
I I I I I I
I I I I I i
I 1 i I I f
I I I I I i
TOTAL (CONSTRUCTION COST) IE. !i?,:,, n:
SILVER VIEW PARK •
MOUNDS VIEW, MN
WATERMAIN ALTERNATE "B"
COPPER SYSTEM
I
( ITEM i UNIT I QUANTITY 1 UNIT PRICE 1 TOTAL
I— I -I -----1--- — — — i —
12" CORPORATION ! EA I 1 I £100. 00 i s 100. 00:
12" CURB STOP I EA I 2 I $150. 00 I $300. 00
12" COPPER SERVICE I LF I 980 I $13. 00 I $12, 740. 00
I I I I I !
I I I I I I
I I I 1 I I
I I i I I I
I I I ! I I
I I I I i I
I I I I I I
TOTAL (CONSTRUCTION COST) $13, 140.00
•
MEMO TO: SPRING LAKE PARK AND MOUNDS VIEW
PARKS AND RECREATION COMMISSIONERS
FROM: KELLY LINDQUIST, AQUATICS SUPERVISOR
DATE: APRIL 13 , 1988
RE: LAKESIDE BEACH IMPROVEMENTS FOR 1988
There has been a considerable amount of damage done to Lakeside
Park beachhouse during the fall of 1987 and through the winter and
spring months of 1988 . As a result of repeated vandalism, Lakeside
Park Beachhouse has suffered smoke damage and loss of safety
equipment . Much has to be done before the June 11 beach opening .
Working with Jay McCluskey and Mary Saarion, I have put together a
list of duties that must be performed before the beach is
officially opened for the 1988 swimming season . Priority will be
given to items that are of greater importance to the safe continued
operation of the beach .
1 . REPAIR DAMAGE FROM FIRE
I think the first priority is to repair the beachhouse by
cleaning the soot from ceilings , walls and floor and then
painting using the appropriate paint . I also feel the building
should be re-keyed as soon as possible to prevent further
damage . Only the beach manager and her assistant will have a
key to the building along with the maintenance crew. A new
telephone is needed for the beachhouse. The old phone was
burned in the fire with all the megaphones and some first-aid
equipment .
2 . EQUIPMENT
Replacing equipment that was damaged will be a major expense
this year. Aside from a new telephone and four megaphones , I
would like to purchase a new spineboard with a head immobilizer
and chin and body straps . This piece of equipment was included
in a suggested short range and long range improvements for
Lakeside Beach that was put together in 1986 . Taking into
account the present condition of Lakeside Beachhouse, I had to
deviate from some of the proposed improvement plans . This year
I would like to purchase lifeguard uniforms that the lifeguard
would buy for a reduced price . Jackets will be provided by the
City and turned in at the end of the summer.
-2-
3 . OUTSIDE PICNIC AND SWIMMING BEACH AREA
Due to the low water level of Spring Lake , we have lost much of
our sandy swimming area. I would like to raise the lake several
inches to correct this . Sand has to be moved from the lower
beach closer to the wall and sidewalk. Signs have been
purchased stating our hours of operation and will be placed by
the two sidewalks leading to the swimming area and out by the
softball field entrance . Beach closed signs will be placed by
beach fo days of severe weather/lightening . These signs will
inform the public when lifeguards are on or off duty . Trash can
lids will help maintenance people by keeping rain water out of
already hard to lift trash cans and will help control the bee
population . There will be three swings replaced this year ( two
adult and one tot ) along with chain and S-hooks , two new picnic
tables , and two grills have been added to the east picnic area .
Hopefully, more can be purchased over the next few years . A new
drinking fountain is needed, the only question is whether it will
last the summer. Old useless water pipes will be removed limiting
the possibility of injury. Improvements should be made to the
tennis court fence and the addition of two horseshoe pits is being
410
considered . Another consideration is what to do with the tennis
court . Whether to patch the existing cracks or a complete
resurfacing job, or turn it into a sandlot volleyball court? I
request discussion from the two cities regarding this issue .
I am looking forward to meeting with you April 21 at Lakeside Beach
and discussing 1988 beach improvements . Even though our hands are
full in preparing Lakeside Beach for the swimming season, I 'm
anticipating a great summer with a safe and healthy environment in
which to swim.
KL/SL
S
1988 LAKESIDE PARK BEACH IMPROVEMENTS
411 I . REPAIR DAMAGE FROM FIRE
A. Washing ceiling, walls and floor
B. Paint
C . Re-key building
II . EQUIPMENT
A. Telephone
B. Megaphones
C . Backboard with straps
D. First-aid supplies
E . Rescue tubes
F. Uniforms for lifeguards
G. Whistles
III . BEACH AND PICNIC AREA EQUIPMENT
A. Lifeguard on duty/off duty signs
B. Trash can lids
C. Playground equipment (swings )
D. Horseshoe pits
E. Picnic tables
F. More grills
G. Tennis court fence
H . Copper Sulfate
IV. CLEANING SUPPLIES FOR BATHROOMS
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eisure delivery systems have By ELLEN O'SULLIVAN, PH.D. and lifestyle alternatives in the`80s. '�.
faced myriad challenges in the Now as we approach the 1990s and
...
past decade.But as we near the what makes them so important?The anticipate the year 2000,this group,
horizon of the 1990s and the next 76 million Americans born between reaching the peak of its earning
century, perhaps its biggest and 1946 and 1964 represent the largest power, coupled with the physical,
IP
most promising challenge will be segment of our society; and their family, and attitudinal changes
developing marketing strategies to sheer numbers alone have created brought about by the onset of mid-
attract the baby boomers. havoc with school overcrowding in dle age,will be the group for leisure
Who are the baby boomers and the '60s, social changes in the '70s, delivery systems to target as markets
38/FEBRUARY 1988/P&R
iiII i
�
I
for their programs and services. Having been in the work world leisure pursuits make them a nat-
Why baby boomers? Why now? for up to 24 years,older baby boom- ural for recreation and leisure or-
There are a number of reasons why ers are burning out, or at the very ganizations.
recreators should focus their atten- least re-examining the role career Those leisure delivery systems
tion on this group. By 1990, baby plays within their lives. Market re- that do not lump all people born I.
boomers numbering some 76 mil- searcher Judith Langer has identi- between 1946 and 1964 into one
lion, will constitute almost one- fled a new attitude among people in market will most successfully a new a •
third of the nation's population. their 30s and 40s that she terms this group, whose highly ',I n
This is the best educated generation "backing off workaholism." Pre- heterogenous nature defies x;11',
to reach middle age in this country. viously ambitious employees no categorization.Two factors for mar- 111,
Education relates to earning power longer satisfied with their work en- ket selection of baby boomers are !'''',
and middle age relates to peak per- vironment are seeking other ways stage in the family lifecycle and psy-
iods of earnings, putting baby to fulfill their needs.They are meet- chographics. 1
boomers in the enviable position of ing these needs through leisure
controlling nearly half the nation's pursuits and other personal inter- tage in the family lifecycle is crit- I
income. Experts predict that by ests.Avocation is replacing the im- �J ical when assessing target mar-
1995, 40 percent of baby boomers portance of vocation for many baby ket possibilities. Home and family I
will have discretionary income in boomers. or lack of family or new families are
excess of$10,000 per year to spend The life changes related to physi- another phase of midlife which
on entertainment and recreation. cal concerns and personal develop- affects leisure interests and pat
This makes them ideal consumers ment are also worth watching.Baby terns.The family stereotype of mom
for recreation and leisure service boomers grew up in a time when and dad and the two kids doesn't 1
organizations. youthfulness was the driving force begin to do justice to the �11 111 l
There is yet an additional factor of the society. Now that they are heterogenous makeup of the baby
which makes the baby boom over 30,they are beginning to expe- boom generation.There are a num-
generation special for recreation rience discouraging physical ber of sub-groups related to this
"
agencies.This is the first generation changes. Their bodies don't always area: singles,the"new but mature
reared with regular exposure to and respond easily to certain com- parents,Jinks(double income cou-
involvement in dance classes,music mands, and additional pounds and pies with no kids), and empty-
lessons,camp,and organized youth thinning hair seem to have nesters. ,
sports.This generation expects posi- appeared overnight.Baby boomers Approximately ten to 12 percent
tive and enjoyable outlets for their will not accept aging as a necessity, of the baby boom generation will
leisure time. Although they have nor will they accept it graciously. never marry. Singles,whether nev-
less leisure time than their parents They are already responsible for the er married or currently unattached,
because of career and family re- upsurge in the markets for diet aids constitute a portion of this popula- 'j'1;;
sponsibilities, baby boomers treat and exercise equipment, and have tion which bears looking at as a
done incredible things to the statis- potential target market. Although 'c'I'
leisure time as a necessity. A 1985 ,
article in Adweek reports that this tics on cosmetic surgery. they generally have less income
generation of Americans has come The sudden realization of"Is that than couples,singles certainly have I'
to see leisure as a birthright. This all there is?" will compel baby more discretionary time and more
group takes its leisure time boomers to continue searching for need for socialization. Single par-
seriously. self and for avenues of growth and ents are not included in this listing I,
development.This search will con- of potential target markets because
Mfiddle age makes a difference. tribute to increased participation in of the financial and time constraints
People change their attitudes learning activities
focusing
and self-n rent imposed
famuypon thiem by their cur-
toward work and career.There are acquiring new
changes in the makeup of the family. improvement,as well as drive baby Similar to the singles group in the
There are also physical and emo- boomers to seek opportunities for amount of time and interest they
tional changes that affect individuals new experiences. may have in recreation and leisure 1
as they approach, enter, and live Why baby boomers and why now? activities are the dinks(Double In-
through middle age. Many of these The size of this group coupled with come,No Kids). These two-income
il !,
changes bode well for recreation the projected amounts of discre- couples with no children are a nat-
and leisure. tionary incomes and penchant for ural target market for recreation
1
P&R/FEBRUARY 1988/39
I
•
•
Exhibit 1: •
Process for Selecting and Programming for
Appropriate Sub-Segments of the Market
Family Status Psychographics
Singles . Traditionalists
DINKS Select 1 Group
EmptyNesters Designation from "Making the 1`losts"
"New" Parents Each Factor Adventuresomes
• Develop appropriate
programs/services
for identified sub-
segments of market
and leisure delivery systems. What toddlers everywhere. come. They now are free to follow
makes them even more attractive is This group is having one or possi- their own paths for recreation ac-
the fact that they possess the discre- bly two children and is focusing tivities.
tionary dollars to spend upon these upon the growth and development
types of activities. Moving into mid- of these offspring with a vergence. !though there are a plethora of
life without the involvement or ex- They may appear as a potential tar- other factors that can be in-
pense of family,and possibly with a get market by requiring "quality- cluded under the umbrella of socio-
reduced commitment to career,this time" activities in which to partici- demographic descriptors,this over-
group has had little previous in- pate with their children. The new, view of various stages in the family
volvement with public or non-profit mature mother who at midlife lifecycle should provide recreators
recreation agencies because they elects to stay at home forsaking the with a starting point for considering
were able to afford private and com- work world will require stimulat- segments of baby boomers who
mercial establishments. ing, re-creative, and social outlets may participate in recreation and
The "new but mature" parents for their restructured lifestyle. leisure programs and services.
represent the group that either mar- "Empty-nesters" are the couples However, socio-demographic fac-
ried or remarried later in adulthood who had their children as young tors such as stage in the family lifecy-
• or chose to postpone child rearing adults and are now witnessing the cle are only one indicator of interest
in pursuit of career establishment. flight of these children from home. to marketers.Another area of inter-
These boomers are responsible for Seemingly overnight, this group of est is the behavioral patterns of pos-
the baby boomlet and the seeming- baby boomers possess newly dis- sible participants or customers.
ly sudden appearance of infants and covered discretionary time and in- Psychographics relates to an in-
40/FEBRUARY 19881P&R
,
i '
dividual's values and attitudes and The traditionalists will most likely their chosen professional lives who I!
their potential impact upon his or go through the reassessment of have always been open to new
her behavior and lifestyle. These midlife and come to accept their things and possess an innate curios-
411 i
values, attitudes, and lifestyles aging status by adapting their atti- ity and questioning tendency.
(VALS) developed by the Stanford tudes and behaviors. These mod- The adventuresomes will view
Research Institute indicate that ified attitudes and behaviors will midlife as a clear indicator that time
there are four basic VALS groups. closely resemble those previously is passing by and most likely they
These groups are need-driven, in- established by their parents, will seize that opportunity to be-
,,';
ner-directed, outer-directed, and although they may place greater come even more involved in myriad
integrated. emphasis on physical activity and activities from working for social I'1
Need-drivens are obviously con- travel to visit family members. causes'and volunteering for corn-
cerned with meeting their basic sur- The second psychographic group munity groups to becoming in- 1
vival needs and consists of two sub- can be termed as the "making the volved in a variety of recreation ac-
groups called survivors and sus- mosts." This group will attack the tivities.Many of these recreation ac-
tainers. The outer-directed VALS midlife re-evaluation directly and tivities will be either outdoor or
segment is the largest segment rep- parlay the traditional changes into physical activities with a greater em-
resented in this country and con- opportunities for growth and fur- phasis upon risk and adventure ac
sists of sub-groups such as belon- ther enrichment. This group will tivities as well as cultural and in- 11
gers,achievers,and emulators.The continue to lead active and full lives tellectual pursuits. Travel will also :
values, attitudes, and lifestyles of which will now focus upon per- play a role in the leisure lifestyle of
this group are influenced by the out- sonal growth and achievement this group.
side world. The third group is rather than upon family or pro- By selecting one sub-group from
termed inner-directed and are a fessional accomplishments. They each of the two designated cate- I, ii,
substantially smaller population will be somewhat concerned with gories, stage in family lifecycle and
than the outer-directeds and consist youth extension and focus upon the psychographic profile, recreators
of sub-groups 1 a b e 11 e d e x- health and wellness movement,and can better identify potential users of
perientials, socially-conscious, and will believe that they can have all life their programs and services. By III, i,
"I am Mes."The last group is called has to offer within some restruc- identifying these possible target
integrated and represents the VALS tured, conventional guidelines. markets,recreators can then specif- ,
ideal, a balance between inner and This group will be responsible ically develop programs and ser-
outer-directedness, but consists of for additional growth in leisure vices to meet the needs and inter ,
only two percent of the population. learning, particularly focusing on ests of these target markets as well ',
Rather than examining every one acquiring new knowledge, skills, as advertise such programs and ser-
of these lifestyles identified as VALS, and self-improvement. They will vices directly to them. (See Exhibit I
hypothesizing about some possible also reveal interests in less struc- 1).
III I,
lifestyle categories which may en- tured activities and such lone pur- Aview of the marketing challenge il�'I '
compass baby boomers in midlife suits as individual physical activities for attracting baby boomers would
can help you understand. These and sports as well as such pasttimes not be complete without identifying
psychographic categories may con- as reading and gardening. Travel marketing opportunities and
sist of elements of many of the sub- will also be of great interest to this threats. Marketing opportunities i ,
groups identified by VALS but can group,although its focus will differ refer to those demographic, Ili,;
be adapted to project the specific from that of the traditionalists. situational or organizational factors ,�
needs and behaviors of baby boom- that provide an organization with I
ers in midlife and beyond. The final group identified as a opportunities or avenues for
The first psychographic group is possible psychographic profile growth and increases in both par-
II!
the traditionalists—those in- for midlife baby boomers is called ticipation and revenues. Con-
dividuals who compose the back- the adventuresomes. The adven- versely,marketing threats are those '!'
bone of this country and who are turesomes may most closely para- factors that might harm or damage
often referred to as "Middle Amer- llel groups indicated by VALS to be an organization,such as loss of cus-
ica."These individuals tend to value inner-directed as compared to the tourers or revenues due to competi-
safety, security, and the family, and outer-directedness of the two tion from other organizations or
0
are quite comfortable with con- groups previously addressed.These from environmental changes. I'
ventional American values. will be people who are successful in In order to view this op- lo l
,
1
P&R/FEBRUARY 1988/41 I i,i
11„l',
1!1L
•
.-
• A: ,..,, ,-14-'4.,•:''' timistically, one can look at these kers is a cause of concern. Couple
E two categories simultaneously and the increases in revenues in both of
b 4"
c i� ;�, interchangeably. For instance, a these industries along with the r
"''�� �'` ; -"'` y 2*- ft: marketing opportunity could be suggestion that as people age they
e s r "_ converted into a threat to your or- prefer to spend more time at home,
l » ganization if your organization did and you have an area which can
,: not take advantage of the opportu- serve as either an opportunity or a
nity in a timely fashion. In the same threat to leisure delivery systems.
manner, if you identify a potential Toffler identified the rise of the
1 - marketing threat to your organizes- experience industry in his book The
U w " ` `' •tion •prior •to its •actual occurrence, Third •Wave, and he identified •lei-
then you can modify its plan of sure as being an experience in-
Thecos unique low attack and possiblyturn this factor dust In Russell's recent book,
cost raining ry•
umbrella"popping up all over. a into an opportunity. One Hundred Predictions for the
Adds festive color and extra splash for Baby Boomers—The Next Fifty
children in kiddie pools,activity coves, any public and nonprofit rec- Years, she addresses the rise of the
ponds,wherever.Excellent for new or M reation organizations are firm- need and desire of baby boomers to
renovated pools.Buy it or get yours free ly entrenched and identified with buy things to experience some-
by offering it for corporate identification.
ch i I dr e n. With shifting d e- thing.The inclination for new expe-
Many colors available.Look into
RainDrop today. mographics favoring the aging of riences is very much a part of the
the population, it would behoove middle-aging process and will be an
_._marcorp public and nonprofit organizations opportunity or a threat for recrea-
"°" to realign their marketing positions tion and leisure delivery systems.
P.O.Box 699,Mansfield,OH 44901 to become identified as organiza- This preference for experience
Phone:419/522.5445. tions that welcome and provide ac- coupled with the ability to pay for
. Please circle reader service card number 30 tivities and services for adults as and expect more in the way of ame-
well. nities, whether it be use of credit
SCOREBOARDS Travel continues to grow as a cards for payment or lounges with
FOR ALL national pasttime and avocation. food and beverages available be-
SPORTS Most psychographic groups, with fore, during or after the recreation
the exception of the need driven, activity,will all be causes of concern
GUEST ea' :3IDME will travel during their leisure time. for public and nonprofit recreation
While it would not be feasible nor organizations.
•- : INN ..: even desirable for public and non-
BALL STRIKE DUT profit recreation organizations to his list of marketing opportuni-
`••..-` ':► • compete head-on with private and 1 ties and threats is certainly in-
commercial travel providers,the in- complete.There are manyother fac-
P
MODEI 706 Desprwd for v •
stylistic?hello.dvs baseb•II soorebo•rd creased interest in travel is one tors hovering over us in the not-so-
o g
:nd^Inc°"res end fxr'��ong Ball' which should be incorporated into distant future which we can per-
snare and Cut ateshown by rndrvMuat
lamps.Thu board a 3 feet by 7 feet. programs and services offered by ceive and address as either oppor-
n ludrn°s3feetby3feetblantadpan•I.
It is desgned for inst•Ilatron on two 1 I,
trach steel post, Bulbs are 15 wanand public and nonprofit delivery sys- tunities or threats. Some of these i
are mete!W`°hs90lb`""°` teras. factors may require substantial
merest.Wep�e ib los.
Each board features Bring on the VCRs!Make room for changes in the manner in which we
•Aluminum construction the home exercise equipment!The perceive and deliver recreation.
•
Wide Cboioe of Color
•Simple Installation amount of time people spend in rec- programs and services.Why should
•Sise of Operation
reation and leisure pursuits within recreators in the public and non-
•Replaceable Components
•StandardBase Light Bulbs the confines of their homes is on the profit sectors bother to address
•Long Lasting Dependability
•Large,Legible Numbers rise. The penchant for the home these factors and implement the
•Burial Quality Control Cable
video center necessary complete with cablechanges? ,
P
• FOR FREE CATALOG ON OUR COMPLETE television and VCRs, along with the You guessed it. Because of baby
LINE OF SCOREBOARDS
PLEASE WRITE- increase in home fitness rooms out- boomers. Not only is this group
Electro-Meeh Scoreboard Co. fitted with fairly sophisticated sizeable enough to make an impact
P.O.Box 102 equipment available to retail mar- Continued on page 71
WRIGHTSVILLE,GEORGIA 310960102 8122643356
OUT OF GA.CALL 1200445-7515 I
Please Orris reader service card number 31
42/FEBRUARY 1988/P&R 2
t'
'',.
li 0 0 0 4 i 4, "'"""' "1""n"...... Management School, Seattle, WA. r;
PRODUCT ROUNDUP BABY BOOMERS Contact: NRPA Pacific Service Cen-
Coniniued fi-o,n page 37 Continued from page 42 ter, 1600 Sacramento Inn Way,Suite 1F
217, Sacramento, CA 95815. (916) #,
cresent shaped seats. Surface areas with the discretionary dollars they
646-9050. 0
are 3/4"marine plywood encap- now possess, but these individuals $".
sule d in fiberglass and resin, avail- are the retired persons of tomor May 16-22:World Leisure and Rec
able in four colors. Texacraft, P.O. row. When baby boomers retire
reation Association World Con-
Box 741558, Houston, TX 77274- there will be more than twice as
44,
1558. many elderly as there will be adults. gress, "Free Time,Culture,and Soci
-
ety. Chateau Lake Louise, Alberta,
Please circle reader service card number 61 All those people with all that leisure
time on their hands.Capturing baby Canada. Contact: WLRA Congress,
boomers as a target market will not Dept. of Recreation and Leisure K t
lu Studies,E-401 Van Vliet Centre,Uni-
only improve the viability of your versi of Alberta, Alberta, Canada
4'
_t,-=_,---- ty organization as we enter the 1990s
1 r but will establish the foundation for
' continued viability and growth well T6G 2H9. (603) 432-2322.
-11
}" 7 into the Twentieth Century. 0
COMING EVENTS O
•,/,` Continued from page 12
•
`5,,, + . orado Springs, CO 80934. (303)
• 632 7031. `' `� .,.1 f..._ ; gv:
- 7F."a.:. . •
'�., d•am.:, 'a•: ( r:
I j ,�
PACIFIC ..
Filtration Equipment Feb.15-19:Winter Cities Showcase _ `` - '"y ` . „.._
'88, "The Business of Winter,”
This line of water filtration equip- Edmonton, Alberta, Canada. Con- The wetlands, which are
ment features "Flexsol," a liquid tact: P.O. Box 1988, Edmonton, home to your favorite ducks, -
oven-baked interior PVC lining and Alberta,Canada,T5J 4A9.(403)428- are being dredged, filled,
and covered with concrete.
an automatic backwash program- 1988. And that loss is a crisis. i
mer. Heavy-duty tank construction Wetlands are a critical
offers maximum durability and sys- Feb. 21-26: Pacific Northwest part of our natural system. , 1
tern stability.PVS piping,valves,and Maintenance Management School, They reduce the effects of
fittings round out the non-corrosive Port Townsend,WA. Contact: NRPA droughts and floods, filter
gout pollutants, and provide
system. The vertical tank design in- Pacific Service Center, 1600 Sac- a home for fish,beaver,deer
. corporates a 28" deep sand bed. ramento Inn Way, Suite 217, Sac- birds,and other wildlife.
Neptune-Benson, Inc., Box 578, ramento,CA 95815.(916)646-9050. watfone knows
how much iss beione
lost, but
West Warwick, RI 02893. experts estimate that 350,000
Please Circle reader service card number 62 Feb. 25-28: California/Pacific acres are destroyed each
Southwest Recreation and Park year.
Conference, Long Beach, CA. Con- By working together there
is still time to alter this dis-
Ozone Generators tact: NRPA Pacific Service astrous course. The Izaak
Center,1600 Sacramento Inn Way, Walton League, a national
The recently introduced PWC series Suite 217, Sacramento, CA 95815. organization of sportsmen
and of Corona Discharge Ozone Gener- (916) 646-9050. ng to save our w tlands�ght-
ators are designed specifically for Won't you help us on this
aquatic facilities up to 900,000 gal- Feb. 26, Mar 3, & Apr. 4:Dance critical issue?
Ions. The PWC series of ozone and Sing-Along Workshops, To find out more, please
generators have little power con- Phoenix,AZ.Contact:Jacci Hall,Car- contact us.
sumption and can reduce the need mel Community, Inc., P.O. Box Izaak Walton League
for chlorine by 50 to 90 percent. 2692, Chandler, AZ 85224-2692. 1701 N. Ft. Myer Drive
Pure\X'ater Corp., P.O. Box 597, (602) 926-9680. Suite 1100
Shawnee Mission, KS 66210. Arlington, VA 22209
Please circle reader service card number 63 Mar. 23-26: National Aquatics
P&R/FEBRUARY 1988/71
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4:571'..:.;,;-_`1131;
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y„t,�:.. s�. eN� t "r, '';j'.1
_y 'SLS -_ 1 r
' ' ifteen years ago, the phrase dren, many of them in conjunction The program is run in coopera-
schools.These programs tion with the Cincinnati School
'=-� "latchkey children" didn't e
x-
with local
and duringBoard, in eight different schools
- ist.The number of two-career are offered after er school
families was much smaller than it is holidays and vacations, and their and recreation areas. I
today,and few children came home number is growing. "This year we added two new
to an
house.To
- This doesn't mean that the num- sites," said District Director Gary
from schoolEducation
emptyof
notgrow- Vaught. "The Board
from ber of latchkeychildren is g
number has grown
he II
day that
few to many;six-to 12-year-old chil- ing as well; the most recent U.S. wants to do a needs survey sot y
dren are often the first ones home Census determined that there are can determine where to add more
now, letting themselves in with approximately two to six million programs. We have more demand
their own house keys (hence the children in self-care in the United than space;we're trying to open at
name "latchkey"). States today. Teachers report the least one new site each year."
How does this phenomenon growing phenomenon as one of Cincinnati's latchkey program
affect children?Parents are rightful- their top problems; latchkey chil- now serves approximately 600 chil-
ly concerned that being home alone dren sometimes have poor atten- dren, with 39 part-time and eight
poses a danger to children, or that tion spans and trouble keeping up full-time s staff.
f the
either
are
•they may be missing out on some with their homework. g
part of normal childhood develop- Obviously,the issue is an impor- elementary education or recreation
one,
and one that merits contin- programs.The program supports it-
ment.The media often reports them tant ne
as fearful or lonely,or overly reliant ued attention. The following pro- self through fees and recreation de-
on television for entertainment. grams are helping eliminate the partment salaries.
Some children do get into trouble negative aspects of self-care. They
"I would encourage departments
when left alone—trouble of their have a common thread—they all in- that are starting a program like this
own making, or trouble from an corporate a community school sys- to have enough money to run it for
outside source—but many children tem or recreation department, and three years," said Vaught. "It takes
in this situation are happily in- often both.These programs are just that long to get it going. The best
dependent, learning responsibility a small representation of what's promotion is word-of-mouth, and
and self-reliance. available,and should give you some that doesn't happen in the first year.
So the situation is a mixed one; idea of how to begin a program of Also,it helps to have a good working
leaving children home alone during your own, if your community is in relationsheducation and the twith he board
io of
the day may be a solution for work- need. division—they can help set up bus
ing parents, but often it is not the stops to pick upand drop off kids,
ideal solution.The following article CINCINNATI, OH and generally help things run more
"Latchkey Children: Meeting the
Need in Tennessee" outlines a rec- The Cincinnati Recreation Com- smoothly."
reation program in Jackson, Ten- mission has been running before-
nessee that is an alternative,and this and after-school daycamps for WASHINGTON, D.C.
program is only one of many. In a elementary school children for the
random questioning of park and past four years. For a fee of $10 to The Washington, D.C. public
• recreation departments around the $16 (depending on area), children school system runs PhoneFriend, a
country, we found that quite a few aged six to 12 can participate in arts hotline for children who are home
have programs for school-age chil- and crafts, sports and field trips. alone after school.Like Cincinnati's
P&R/FEBRUARY 1988/49
r
i �
Ii
I extended-day program(and,in fact, The Department of Health and During the summer, the Austin
1110 all the programs we learned about), Human Services funds the program Parks and Recreation Department ,
the hotline is open after school and and sets the rules,but the D.C. Rec- supervises 25-30 playgrounds with
during holidays and vacations. reation Department runs it,accord- staff that all have some training iri
A staff of 40 volunteers answer ing to Acting Program ManagerJohn therapeutic recreation. The depart-
calls each day,usually 50 to 100 dur- Holmes. The Health and Human ment also offers an eight-week Bay-
ing the school year, and approx- Services Department also sends camp for autistic children (in col-
imately 500 a month during the children to the program through its laboration with the school system)
summer. These volunteers all have Work Incentive Services(WIN)pro- and the one-week Camp Bluebon-
at least six hours of training in listen- gram.
ing skills, child development, and• net for diabetic children.
communication. They are not AUSTIN, TX RICHLAND,WA
trained in emergency medical care,
but can call police, ambulance, Austin's Community Enrichment Since 1985, Richland, Washing-
poison control or other emergency and Outreach Program offers a vari- ton's Recreation Division has fun
services for children who may be ety of programs,including classes in the Fun Factory, an extended-day
unsure what to do. local elementary schools in things program for elementary school
"Kids usually call just to talk about like performance and visual arts,. children that costs$22 a week($27 a
school that day,or how things are at science, sports and fitness, and week for kindergarten children).
home, or problems with their other special interests. Children The program takes place at the city-
brothers and sisters," said Norma here can participate in open-gym owned Richland Community
Rosenthal,director of PhoneFriend. activities in local recreation centers House, with an average of 16 chil-
"They're lonely—often they'll call and schools.
dren and two supervisors.
even when there are parents or a "We also have special activities on "The number of kids varies," ex- i
babysitter there." school holidays and teacher- plained Recreation Coordinator
PhoneFriend organizers distrib- training days, and a 'summer spe- Chuck Eliason. "We usually have •
ute their flyers and phone-number cialty camp'for a sliding fee scale," 100 to 150 in the summer,and 15 to
stickers through the D.C. public said Joan Stys, supervisor of Com- 30 volunteers."
schools. The program is going into munity Enrichment and Outreach. Children in the Fun Factory par-
its third year. "It's a class act!" ticipate in organized activities,quiet
"We hope to get the D.C. Recrea- The outreach program encom- time, and field trips to the nearby
tion Department involved this passes programming for disabled at museums,skating rink,and bowling
year," said Rosenthal. "They can the McBeth Recreation Center, in- alley.Program organizers distribute
help a great deal to get the flyers cluding sports,dance,karate,cook- flyers in the local schools in the
out." ing, music, and horseback riding. spring and fall to promote the Fun
The D.C. Recreation Department At Trinity Church and the Austin Factory,and are hoping that the pro-
does have an extended-day pro- Developmental Center, Austin's gram will continue to grow.
gram for children five to 14 years Extend-A-Care program for school-
•
old. In 13 facilities throughout the age children of working parents ALBUQUERQUE, NM
District,a staff trained in early child- offers activities for moderately to
hood education, recreation and/or severely impaired children from In Albuquerque, New Mexico,
therapeutic recreation involves the ages three to 21. Extend-A-Care is a parents can send their children to
children in recreational activities, non-profit organization begun by the Parks and Recreation De-
takes them on field trips,and helps working parents. The organization partment's extended-day and after-
them with their homework. The does its own fundraising, charging school programs.According to Bar-
staff/child ratio is 1:15, and the de- parents anywhere from $7.50 to bara Pohl, Albuquerque's super-
partment limits enrollment to 385 $990 a month, depending on in visor of playgrounds, for a $10 fee
(50 of whom are disabled). Partici- come and other available assistance. parents can enroll their children in
pants must be D.C. residents whose There are now about 30 childre an extended-day program in one of
parents are working or in school, at the two sites, with a child/st. -' nine public schools from 7-9 a.m.
and their fee ranges from free to ratio of 3:1.(Extend-A-Care also has and 3:30-6 p.m. on weekdays (7-9
$6.50 per week,depending on fami- 30 "regular" sites, with a child/staff a.m. and 1:30-6 p.m. on Wednes-
ly size and income. ratio of 17:1.)
days) or in PlayScape, a free after-
. ,1
50/FEBRUARY 1988/P&R
1i.
- 1
I
i 1
0 / • ' .7 ,- 4:-V-', ....V-ti 1 41,F-27_,.:,a
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tt'
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9
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school pro
ram offered on week- churches, the l
ocal transportation
rtation g
rams.
I
Ida s. system, and parents. Use your im- To set up a check-in program,you
Both extended-day and PlayScape agination!A little creativity and shar- need to coordinate your plans with
run with the cooperation of the ing can go a long way. the police, local organizations and
Albuquerque Public School System, There are other types of pro- businesses, and, of course, the
offering games and special activities grams you can organize or support, neighbors. You can have official
to children 9 to 13 years old. The some that are less expensive than a signs made to put in the houses in-
staff ratio ranges from 12 to 15:1, full-scale program. Programs like volved (usually in a window or on
and consists primarily of recreation community help lines—hot lines some other visible place) so chil-
department staff and recreation ma designed to provide emotional sup- dren can easily identify them.
jors from local colleges. port for children, as well as help Write to your local and state offi-
"We also allow a certain amoun them in an emergency. Like Wash- c i a 1 s, your senator or c o n-
of quiet time,"said Ms.Pohl,"but w: ington, D.C.'s PhoneFriend, help gressperson indicating your con-
leave it up to the supervisor• lines currently are set up in Houston cern about care for latchkey chil-
whether or not to have the kids di (Chatters), State College, PA (also dren. Contact local businesses
th-' a•"-• ork then." called PhoneFriend),Rochester,NY about using their resources to
1 (Call a Friend),Syracuse,NY(CON- organize,support or promote child-
SOME SUGGESTIONS TACT), and Elk Grove Village, IL care programs.
(Talk Line/Kids Line). For more information, contact
These programs should give you Check-in and block parent pro- your local park and recreation de-
some ideas for what to do in your grams provide assistance through partment;the programs mentioned
own area. Get in touch with the re- trained volunteers who open their here; the National Committee for
sources around you—that includes homes to children after school and Prevention of Child Abuse,Chicago,
II) local schools, colleges and univer- during emergencies. Communities IL;or the Wellesley College School-
sities,YMCAs and YWCAs, libraries, in Detroit, Phoenix, and Shawnee Age Child Care Project, Wellesley,
recreation areas, museums, parks, Mission, KS have set up such pro- MA.
P&R/FEBRUARY 1988/51
or
_awe,
Lrciii:v
i
1 xm...._ jos:
s%1E
S� � 4�. Y P t jR :4M'.--..,±7''-'1.:1i"�(� •1
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..s.,_ / ,-...4'.'.144i^ ` „ = ,..': ,..'.,,'• ,',. ,072.0 '
---
.§ .:,c '. 'a�.. ',aT '7: , Pe may#` ,. a` 3. iii rt t D'
-- \ - c ,t " ,"t om ' r i,£ 9
y-�+/", r} • �.. ��� R1 - ,gam I,:.,.,...t,
±r� ,.
J ` ' '�. /Yr --l': ..; k. ,'
c:....,, ,--t- ' ; E. ,..,.. _ #.i .-.41.. '44 FY /
ii
114
:]I\1 j • :4.4 • Y..4 `` Com`
.4,3,1;,..-.,--i ' K'." �. ( •• '\,
1 e. / aw„ e `I!
• .,-*. 4
�' a .. 3
x .t'F k^.rt. .. th - . {H
Ntori t$ LL
M t•
d
in
Tennessee
j
1 ( ( atchkey" children are BY JANE T. CAMPBELL working outside the home.Accord-
those who, because their ing to the Tennessee Department of
parents' work, leave who not only require care,but also Health and Environment's 1986 es- j'.
school in the afternoon to return to transportation to and from a day- timate,based on the 1980 U.S. Cen- 1
an empty home.These children are care facility after school. Although sus Bureau of Information, there
often elementary-school age, and there are programs which offer are 9,454 children in Jackson and
may have younger siblings in their such services, many are costly and Madison County.Of those children,
ioafter-school care.Conventional pro- have limited enrollment. only 646 participate in any after-
grams largely have been unable to Sixty to 65 percent of all women school program.A large majority of r
meet the needs of these children with children aged six to 13 are now these children are literally on their
52/FEBRUARY 1988/P&Ri 1
II
11
own after their school closes its help write and implement the pro- State Department of Education.
door. gram. He hired Dee Ann Allen, a Statistics from the 1986 program • I
With the trend continuing toward former Jackson City teacher. show that about 65 to 70 children
this"working mom motif,"commu- Vaulx and Allen came up with the are enrolled in the four elementary
nity leaders in education and public basic needs of the after-school child schools participating in the pro-
service strive to meet this ever- which were, briefly, a safe, struc- gram. Alexander, Andrew Jackson,
growing need.Acutely aware of the tured environment; a snack; help Highland Park, and West Jackson
plight of these latchkey children, with homework;and supervised ac- Elementary are currently conduct-
city officials formulated a plan of tive and creative play. For the pro- ing the after-school care program.
action,unique in the quality of care gram to succeed, cost had to be A unique addition to the after- 9
provided, to meet the after-school nominal and quality had to be high. school care schedule is the involve-
child's wide range of needs. Principals gave their endorsement ment of the Jackson Recreation and
An avid supporter and founder of of the programs and teachers Parks Department. "Meshing the
the program is Education Corn- agreed to staff it, lending the pro- education department and the rec-
missionerBenLangford."Werecog- fessional expertise essential to reation department in after-school
nize the specialized needs of tutoring. care is an idea whose time has il
elementary children who require come," said Allen. "The two work- II'
safe, structured after-school care wwjith the facilities acquired and ing together enhance the program
and who need assistance with their . with
education staff in place,we for the children. Our two biggest
studies in order to complete their then considered structured and concerns are help with homework
assignments," says Langford. "We creative play opportunity.Jerry Gist, and stimulating activities. We feel
can offer these children an environ- executive director for the Jackson that with the involvement of our
ment which meets all these needs Recreation and Parks Department, Career Ladder teachers and the pro- I
and is staffed by qualified teachers realized the need for qualified pro- grammers sent by the recreation de-
familiar with the schools.This gives grammers who could expose the partment, our goals are being well
us more teaching time along with children to various cultural and rec- met."
time for special projects." reational experiences. "We at the Children like our supervised •
With the community's needs pa- Jackson Recreation and Parks De- study; they can finish their home-
ramount, Glen Vaulx, coordinator partment feel a strong commitment work before they get home and then
of Professional Personnel for the toward serving our community in have more time with their parents.
City ofJackson,formulated a plan of all facets and with all ages.Our staff Parents like the additional help that
action.Since this idea of schools in- is trained to work with children and their children receive as some of
volving themselves in extended adults in order to let them express them have had sparse formal educa-
care remains somewhat of a novelty, themselves in ways that are tion and are actually unable to give
model programs were few. The meaningful to that person," re- the children the specialized help
Trenton School District does have marked Gist. "Parental response to needed. They too appreciate being •
such a program; according to their our efforts and the happiness of the able to relax with their children in __
statistics, ten percent of all school children involved let us know that the evening rather than supervise
parents used the after-school care we are successful in our en- late-night homework.
provided.In 1986,there were 3,467 deavors." Stimulating and varied activity
elementary children in the Jackson In order to fund this program,we opportunities abound in the pro-
City Schools. With Trenton as a budgeted$39,000,$16,000 of which gram. Programmers, led by Pat
gauge, the Jackson plan could came from the state.We set fees for Gilliland-Alford, superintendent of
accommodate approximately 348 the program at $10 per week per recreation, work two days each
children. child, a fee that most parents sur- week. Programs offered include
We also assessed the Neiss Sur- veyed felt was very nominal for all crafts, games, storytelling, music
vey, conducted in May 1986. We that we offered.We got a boost for and movement,and creative drama-
asked parents if there were such a the 1987 program with a $5,000 tics. One need only look at the
program available whether they grant from the Special Project smiles on the children's faces to
would participate. More than 1,000 Grants Program for latchkey chil- know that fun is present in large
of them said yes.With these figures dren from the Education Consolida- amounts. "We have two major •
in mind, Vaulx began the task of tion Improvement Act of 1981 ECIA objectives that guide us in our pro-
finding a coordinator who would Chapter II, administered by the gramming," says Alford. "One, that
P&R/FEBRUARY 1988/53
i
• The +1 '�i - ' we provide children with a variety
� ,,. ,.• �� of ideas and activities that are satisfy-
' -Tropic:Craft offers you,the�'u'"Ctimate amdurable and,functionally ing now and have a significance in
beautiful 'outdoor.furniture:and ;accgsories that-will last-season
:�:,.-�^ -;,�. _ _ ,,,�. , . . . terms of leisure time, and two, we
after season :.year after-year --;'- -;-
f� ,, ,d,..p-C'•''"- -•%-� strive to help develop creative and
No company,-has a wider rajr ge of designer col ands les "£o
... cultural traits through fostering in-
assure,you-a finding:just the:right look to accentuate your, dividual and group interests, abili-
- decorating scheme"Choosejiprr cfiaise lounges, chairs,.umbre 1,�,,�- ties, and self-expression.
tables, beach chairs,_umbrellas stack tabind more:..
.. . -,-,,,07-,,,,v,,,,,,--_, ogle-Craft provides the`m t
air � n esponse to the program, both
F - r $om ete selyice. possible for 1\
j =:� our customers world wjde a"nd rom the parents using it and the
a rep senyattve ls�s near;as_ community in general, has been
_ ' w �: 'you�r�telephone very positive.Inarecent survey,par-
, = . _14., ` � - - �-" encs expressed their approval of the
N"§,. ° :1114 :—....;01., t � FOR f,UR ER INFORM T1ONw p pp
i minimal fees, enjoyable recreation,
4c
--i-___:-,1,1„ g ' cnrt . and most especially, the fact that
,-;„-------
4-4 4. 4 again. .R their children did not have to be
} ""�����pic.„.
‘,
transported to another location af-
�'' . -,� .,. �� ;, . T5 ter school"We have one fifth grade
® . parent who could make other
Y ALWMtNuM fURNITURE MANUFACTURERS arrangements for her child after
R �� ` �^< 4251 S.Pine A•Ocala,FL 32671 z.
school," says Allen, "but chooses
x = ; . ' 1904J 368-6993 =. this program because of the help
, ..ar,' -4 war ' (800)327-,1 541-- 1800)423-724'0 p g
,, c ---- �`'5'�w.` , Te=a, National roll Free «lda roS Free her child receives with homework,
• =-''
Please circle reader service card number 34 a - something that his parent feels she
is not qualified to do."
' The future looks bright for the
Jackson After-School Program. "We .,
Send for our free Recreonics'Buyers had to prove ourselves this year," i
Guide and Operations comments Glen Vaulx, "and we've
"book of knowledgeIIHandbook. The finest done just that. We're expecting a
authority on swimming larger group for next school year."
pool design,operation With the prospects of larger en-
and management. rollment next year, additional state
=% ". -.o: - i J 4 There's over 130 pages of funding, we hope all eight city
`'i�.- i t .,,,, G facts,data and the latest elementary schools will host a pro-
• a x gram. An added feature will be the
{ j ,;4in swimming pool,
.� provision for short school days so
i ''' ;?-7-11•- KY- aquatic and recreational
`� � 4,-4 ri Y that parents will not have to make
j••=tet' equipment. Eve thin
1 ^� Everything other provisions for their children
. 3 - __ _ .4..:::-.--._-_-,-.-1.3--.• - from automatic pool on those days.
t controls to caps,goggles The well-organized and badly
r W. =.= _aa-- o-aa t r
10:11.;Ir', C__` ..:-.=-...._ LIsel �;" and whistles. needed program for young chil-
d
_7 dren is well underway and growing.
Communityleaders who care and
r- K _=:,...w.--.2.-i;... ! ` To receive your 1988
�""'"' provide for the children of working
.rT+a r 'book of knowledge"and
'- ,. information about a
parents are helping a whole genera-
st° 2 . ,,b _ &,;. tion of youth to better adapt to the
i,"- ,. 1• ¢.„, 2 , - revolutionary product
if �-- -¢ ;, fast changing world around them in
110 called Delifol call a safe, secure setting. The result of
RECREONICS Toll-Free. all the effort and planning is a
Equipment&systems for
happy parent and a happy child.
swimming pools and aquatic recreation National: 800-428-3254 Therein lies the reward. 0
Indiana: 800-792-3489
Please circle reader service card number 35
54/FEBRUARY 1988/P&R
r
1937 Service to the Leisure Professional for 51 years
1988 1 \
itik
UP
April, 1988
Eagan Youth Assist Park Patrol
by John VonDeunde
- installed. Strobe lights and sirens were
In January, Department the Eagan Parks and removed(for obvious reasons).
Recreation and Police The Parks Ranger Explorer Program be
enhance
s began aerviceorative effort to came fully operational in June of 1987. By
enhance security services in municipal �'� �;'� `� this time participants were anxious to get
parks. Staff increasingly recognized that "behind the wheel"and begin their work in
rapid urbanization of the community, y err`; assisting park visitors. In light of their
`' enthusiasm, managers from oth depart-
police
coupled with accelerated growth of thelovers
parks system, was making itpark
sedifficult fors _ ments emphasized the role of thetoof the
s . -ogres the level of park services as public servants.The primary'goals desired. Progressively,the focus of patrol ro ram were: to provide information to
ppvisitors, enhance visibilityeinof police
activity was"shifting"towards the provision .-_emitpark
of "essential services" in residential and �;!� „ patrol i i parks, h collect information on
•
commereial sectors of the City.As a result ! -�4 . 7-7--1
--- o f park usage,and develop an enhancedgandob
of this trend,staff from both departments : ' timely program for communicating p
worked cooperatively to evaluate new z' ''' lems to the Police Department. As an
<-`' ",F ongoing training effort, parnent. is are
methodsforupgradingpublicrelationsand i ..:,.•-..,.. • .- c---.,.,-..
reminded to use common sense and
�ne ofte services in parks.
ne of the more innovative ideas,result- •� � judgment In their activities and to avoid
ing from these discussions, Involved the > ' -= . conflicts with the public.By program design
- -1- ="-� }t.*',.' "positive"gravisitor
concept of utilizing the Policeo Department'sce their role is to create
"YOUTH EXPLORER"yoProgram. Police
began theprocess of esta- relations and to serve as a communication
Explorers are young men and women,ages departments channel to Police authorities.
14 to 21,who have an interest In pursuing biishing goals, detailing training activities. Since the inceptionoaut oripatrol activities
law enforcement as a career.Youth partid- and coordinating other logistics.The Police inn June,the Ranger Explorerfthe Program has
pants serve on a voluntary basis and assist Department initiated a strong marketing overwhelming
ce
the Police Department in a wide rangeeof community colleges, high resulting Inools and 30 new inthe community.success
thesand lastt six months,
community services including the CityExplorers have the Eagan Park
Bloodmobile Program,July 4th celebration, recruits to the program.Of these,15 youthemore monitored resulting p in
nearly3 on hours thanpatrol.0 daysAlmon 3,000patrolgIn
services to "shut-ins", as well as "non- were ultimately selected to particlpa Y
miles have been logged on the
uniform" details. In return for their value- the first phase of the Park Patrol Program.
teerism, participants gain the value of Initial training and education focused pri
- nen ofs observed ordinance violations
making new friendships, developing self- relations.TrainingTral nng olpacs included:respond- vehicle.
hic� As a result of their work the fre-
confidence, gaining newe insight aboutnal im or
law enforcement to assist them with making ng to injuries and emergencies,interpreting responded
eased bygnificantolyc Eq Department,
rtmpen ,
successful career choices. The Explorers park rules and regulations,communicating
has reduced appreciably, despite the
are also rewarded through recreational with ondin Dispatchers,
o divan eobserving
tions tart,the magnitude of observed vand ism
outings,banquets,e aAd formal recognition. resp g accelerated growth of park facilities and
d
In March, the Advisory Parks and disseminating rk vistors,ation to the and g increased use e.In addition,many p
Recreation Commission offered
their final assisting pa
communicating useage.
vandalism, and public use. public, both In the field and at City Hall.
review and concurrence to proceed with with department staff on issues related to five comments have been heard from the
the "Explorer in o Parks" program as Local media have also been active n the
cooperative effort between the Parks/ Concurrent with the training program,staff and authored several supe
planninge
for the provision of uniforms, articles in local newspapers.
Recreation and Police Departments.They of the two departments began logisticalprogram
torecognizetogether"
o e the need for a "comingncto car,scheduling and associated writ- As a result of these efforts, the Eagan
of the two departments to patrolParks and Recreation Department believes
apparent caps and jackets,were purchased for each that it has developed a program which
heighten the effectiveness of"police"nisi- ten forms.Uniforms,Including pants,shirts, better serves the needs of park visitors.The
bilityaIn park settings. Ita seemed rkviand the
hat the Explorer Program could provide an Park Explorer with donations from local visual presence of parks patrol
effective, low cost, support service to businesses.A used,surplus squad car was
enhancearksr the Police De relations.
role in converted for two way comks muRniiinger"cation enforrcemen officials has helped toh law
create
parks protection and visitor relations. vehicle
To initiate the program,staff of the two radio to the Police Department was (continued on page 7)
A Publication of the Minnesota Recreation and Park Association
•
(continued from page 1)
safer parks and facilities for all users.And
the Park Ranger Program has created
another viable element in the department's
marketing and information dissemination
program.
it Is the Intent of the City of Eagan to
continue it's relation with the Police
Department In carrying out the Explorer
Program in the months and years to come.
The City plans to continue a strong recruit-
ment program to encourage "mature"
young adults to take an active role in the
program. Ongoing training and close
communication between departments and
with participants will ensure that the pro-
gram can share its many positive benefits
with the public.
Perhaps a program of this nature could
have application In your community.If you
have questions, or would like to know
more about the Eagan Parks Patrol Program,
contact John VonDel.lnde,Superintendent
of Parks, City of Eagan, 3830 Pilot Knob
Road,Eagan,MN 55121 or by phone(612)
454-5220.
•
•