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Regardless of how elaborate you make your evaluation, it is important to plan ahead for measuring and <br />tracking results. When you are designing your program, consider how you are going to evaluate it from the <br />beginning, so that you can build in mechanisms for collecting the necessary data. For example, if showing <br />changes in travel behavior over time is important to your effort, you will need to start by collecting baseline <br />data so you know how students are getting to school currently in order to be able to demonstrate any change <br />later. <br />Below is a series of basic steps to take in designing and executing your program evaluation: <br />1. Establish your goals and plan the specific program. <br />2. Decide what, how, and when to measure. <br />3. Collect baseline information, if necessary. <br />4. Conduct the program and monitor progress. <br />5. Conduct any post -program data collection, if necessary. <br />6. Interpret your data. <br />7. Use and share your results. <br />More resources for evaluation can be found on the National Center for Safe Routes to School's website here: <br />http://euide.saferoutesinfo.org/evaluation/index.cfm. <br />Before and After Study of Infrastructure <br />It's also helpful to understand the impact of the specific infrastructure projects on travel behavior and <br />patterns. When planning to improve the built environment to serve school travel, a simple before and after <br />study can be completed with minimal resources and in some cases little more than volunteer support. <br />Document baseline conditions before the project and evaluate a few months after completion. <br />• A complete traffic count is very helpful but may be cost prohibitive. At a minimum, complete a count <br />of pedestrians and bicyclists and note any large vehicles. For information on how to conduct a <br />pedestrian and bicycle count refer to the National Bicycle and Pedestrian Documentation Project, <br />which can be found online at http:/ibikepeddocumentation.org/ <br />• Document motorist compliance with traffic laws, such as yielding at crosswalks and obeying the <br />speed limit. <br />• Note pedestrian and bicyclist behavior that may cause safety concerns, such as wrong way riding or <br />crossing outside of crosswalks. <br />n Tasks <br />At the beginning of each year establish which programs and improvements will be made and what needs to be <br />done to complete basic steps 1-3. <br />Wilshire Park Elementary School Safe Routes to School Plan 129 <br />