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(2) Maintain, enhance and improve the aesthetic environment of the city by preventing visual clutter that is harmful to the appearance of the community . (3) Improve the visual appearance of the city while providing for effective means of communication, consistent with constitutional guarantees and the city 's goals of public safety and aesthetics. ( 4) Provide for fair and consistent enforcement of the sign regulations set for herein under the zoning authority of the city. (C) Effect. A sign may be erected , mounted , displayed or maintained in the city if it is in conformance with the provisions of the se regulations . The effect of this sign ordinance, as more specifically set forth herein, is to: (1) Allow a wide variety of sign types in commercial zones, and a more limited variety of signs in other zoning districts, subject to the standards set forth in this sign ordinance. (2) Allow certain small , unobtrusive signs incidental to the principal use of a site in all zoning districts when in compliance with the requirements of this sign ordinance. (3 ) Prohibit signs whose location, size, type, illumination or other physical characteristics negatively affect the environment and where the communication can be accomplished by means having a lesser impact on the environment and the public health, safety and welfare. (4) Provide for the enforcement of the provisions of this sign ordinance. (Ord. 08 -002, passed 4-22-2008) § 155.03 DEFINITIONS. For the purpose of this chapter, the following definitions shall apply unless the context clearly indicates or requires a different meaning. ABANDONED SIGN. Any sign and/or its supporting sign structure which remains without a message or whose display surface remains blank for a period of 1 year or more, or any sign which pertains to a time, event or purpose which no longer applies, shall be deemed to have been abandoned. Signs applicable to a business temporarily suspended because of a change in ownership or management of such business shall not be deemed abandoned unless the property remains vacant for a period of 1 year or more. Any sign remaining after demolition of a principal structure shall be deemed to be abandoned . Signs which are present because of being legally established non-conforming signs or signs which have required a conditional use permit or a variance shall also be subject to the definition of ABANDONED SIGN. 109