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t <br /> 4 <br /> and that adding a background to the one-line sign would <br /> satisfactorily increase its visibility. He felt that <br /> increasing the square footage of the signage from 36 to 144 <br /> was excessive considering the small size of the _. <br /> depository. <br /> Mr. Sterner felt unsure that all the letters <br /> would fit on one line . He pointed out that the picture <br /> distributed to the Commission was computer-generated <br /> precisely to the dimensions of the space available . He <br /> admitted that it might be possible to fit the sign into a <br /> 30-inch vertical space rather than a ?&-inch vertical space. <br /> He was concerned that passing motorists would be able to read <br /> the sign and absorb its message easily, and said that a <br /> crowded sign is a problem for the motorist trying to read it <br /> and accomplishes little . He also raised the possibility of <br /> shortening the ends , but cautioned against modifying the <br /> proposed sign to the point where it became lettering or <br /> reading material rather than a sign. <br /> Commissioner Wagner commented that he had <br /> actually driven by the sign and observed that there was <br /> sufficient blank space on the existing sign to accommodate <br /> the word "community" on one line . He felt that there was no <br /> real need for blank space on either side of the lettering, <br /> and that a background would acceptably increase the sign ' s <br /> visibility. <br /> Mr. Stieve said that he did not want the <br /> lettering to appear "squashed. " Mr. Sterner said that his <br /> company has twenty years ' experience in creating correct <br /> signs for their customers which comply with the rules of the <br /> municipality they are working with. He again offered to <br /> compromise by decreasing the vertical as well as shortening <br /> the ends of a two-line sign. He asked the Commission to <br /> clarify whether he was correct in understanding that their <br /> primary concern was the total square footage of the proposed <br /> sign. <br /> Commissioner Franzese inquired whether the <br /> length of the signage was correctly measured from the <br /> beginning of the first letter to the end of the last, or <br /> whether it was measured from the beginning to the end of the <br /> panel , or canopy, in this case . Commissioner Hansen referred <br /> to the ordinance and answered that the size of the background <br /> panel was considered to be the size of the sign. Acting City <br /> Manager commented that by measuring only the letters from end <br /> to end, any background panel would then be considered a wall , • <br /> which is a permanent structure . Commissioner Brownell <br /> pointed out the distinction between letters on a fascia <br />