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1 -2- <br /> 2 <br /> 3 *anchor stores, . suchas this, usually .have .end. locations, • <br /> 4 which gives visibility that Herberger ' s lacks in this situ- <br /> 5 ation; <br /> 6 <br /> 7 *the store will be 40 ,000 square feet of retail space, with <br /> 8 15 ,000 square feet downstairs for offices, storage, and <br /> 9 employee lounges, etc. (the J. C. Penney store has a total <br /> 10 of 57 ,000 square feet, Warner' s has 25,000 square feet); <br /> 11 <br /> 12 *Herberger' s has studied the need for the sign carefully and <br /> 13 feel it is definitely needed or they would not be expending <br /> 14 $6 , 500 to construct it; <br /> 15 <br /> 16 *their nearest store, and only other Twin Cities store, is a <br /> 17 50 ,000 square foot store in the Signal Hills Center in <br /> 18 West St. Paul. Herberger ' s considers Apache area to be <br /> 19 excellent as a marketable location. <br /> 20 <br /> 21 Chair Franzese asked why the sign is permanent rather than <br /> 22 temporary since people in the immediate area generally know what <br /> 23 is located at Apache and where it is. <br /> 24 <br /> 25 Mr. Torrey reported that in order for them to be successful, they <br /> 26 are going to expand the shopping scope of Apache, pulling <br /> 27 shoppers who otherwise might go to Rosedale or Northtown. Their <br /> 28 stores are comparable to the major department stores in brand <br /> 29 and product selection, except they do not have furniture, <br /> 30 appliances or electronics. ' The: current location has been vacant <br /> 31 since 1981 , so they feel that it is imperative that they get <br /> 32 exposure on Silver Lake Road. <br /> 33 <br /> 34 When asked by Commissioner Hansen how long they have known that _ <br /> 35 they needed a variance, Mr. Torrey responded that the terms of <br /> 36 their lease included permission from Apache to put a sign .-on' <br /> 37 Silver Lake Road, but they learned of the City' s restrictions <br /> 38 when they applied for a sign permit 30 to 45 days ago. <br /> 39 <br /> 40 When asked whether other Apache tenants would be making the same <br /> 41 request, Mr. Dennis Cavanaugh, C. G. Rein Co. , stated that the <br /> 42 Apache Plaza owners wanted to avoid the Robert Street look in <br /> 43 terms of signage, and would not allow another sign on the pylon <br /> 44 and would submit a letter agreeing not to request another sign- to <br /> 45 be mounted on the pylon. <br /> 46 <br /> 47 No persons were present to speak in opposition of the request and <br /> 48 the hearing was closed at 8: 25 P.M. <br /> 49 <br /> 50 Commissioner Hansen excused himself from the meeting at 8: 30 P.M. <br /> 51 <br /> 52 After considerable discussion about setting a precedent and <br /> 53 assuring that only one sign ever be allowed to be placed on the <br /> 54 pylon, recalling the St. Anthony Village Shopping Center signage <br /> 0 <br />