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IX. PUBLIC RELATIONS • <br /> MARCH-DECEMBER <br /> 1. Target Groups <br /> A. Media <br /> B. Business community <br /> C. Residents in Association area <br /> D. Civic leaders _ <br /> 2. Strategy <br /> A. Elevate awareness of Northern Mayors'Association mission and goals <br /> B. Generate understanding and support for legislative program <br /> C. Position Northern Mayors'Association as resource for information on economic <br /> growth in its member cities <br /> 3. Tactics <br /> A. Develop logo and tagline <br /> B. Audio visual presentation <br /> C. Press conference introducing organization and its long-range plans <br /> D. Media kit and regular press release updates <br /> E. Community paper guest columns and feature stories <br /> F. To be determined in conjunction with Executive Board and Director <br /> - 14 - <br />