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. ain tho n a e ' IDA'IrCR : APPROVA April 15. 1988 T O : Planning Commission Members F ROM : David Childs;. City Manager REQUEST FROM EBERHARDT COMPANY FOR ADDITIONAL SIGNAGE AT ST. ANTHONY SHOPPING CENTER Eberhardt Company is the manager of the St. Anthony Shopping Center for owners who are out of the country (Portugal , I think) . They request a 16 feet X 10 feet 9 inches (172 square feet) sign to be located on the end of the old Brown_, Photo, location facing Kenzie Terrace. The sign would have individual tenant listings, but perhaps not all of the tenants, since I understand that the spaces would be sold to the -shopping center tenants. The spaces would be 8 inches X 8 feet and the sign is proposed to be externally lit from above. The center currently has a free standing sign. at the main entrance on Highway 88 which also has a reader board which can have various messages. Each business in the center has at least one wall sign - variances have been given to Nationwide Sewing Machines, Town and Country Foods, Cokesbury Book Store, Dairy Queen for additional signs, and to Curtis Mathes for a 'larger sign. The St. Anthony Fun Center has a painted sign on the wall of the old Brown Photo space which would be adjacent to the proposed sign. Apache Plaza had a second non-conforming identification sign on the west entrance (Stinson Boulevard) , but it has been removed, so they have only one identification sign. A variance was granted to Apache Medical Center for a similar sign on Stinson Boulevard, however, the individual businesses are not otherwise identified and the sign is in actuality very ineffective in identifying the individual tenants since the lettering is so small . In this case, too, the individual lettering may be too small to be effective for individual tenants, with cars going by at 30 mph+. I also do not see such a variance to be a step toward upgrading the center. It is an exterior lighted sign - will probably be partially blank (since some of the tenants will not be buying space) - and .would actually result in 3rd or 4th signs for some of the businesses.