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1 <br /> The tenant directors- we are proposing is a continuation of the <br /> efforts by the ownership to- upgrade and improve the appearance of <br /> the St . Anthony Shopping Center. The directory will be tastefully <br /> done with full consideration for the future standardization of <br /> signage within the center. It will not degrade , injure , or pose <br /> any detriment to the surrounding neighborhood. <br /> The directory will be mounted directly to the north building on the <br /> exterior wall of the former Brown Photo bay ( 2903 Pentagon Drive <br /> NE ) . This wall angles itself towards Kenzie Terrace making it an <br /> ideal location . A great deal of traffic passes by the center on <br /> Kenzie Terrace . With no signage being allowed to the tenants for <br /> placement on the back of their stores , signage advertising is <br /> totally eliminated from this side. Placing the directory in the <br /> proposed location will not only accent and improve the appearance <br /> of the entrance to the center from Kenzie Terrace, it will also <br /> inform the passer-by of the tenants and services available in the <br /> center. <br /> Although New Brighton Blvd. provides the center with excellent <br /> visibility, it is hoped the tenant directory will attract people <br /> passing by on Kenzie Terrace . With out the directory, the tenants <br /> will not be able to tap what may be a valuable source of clientele . <br /> The St . Anthony Shopping Center has three primary entrances. The <br /> two entrances off New Brighton Blvd. are accented by the existing <br /> pylon. The rear entrance , with the continued development of the <br /> Kenzington Project, will experience higher traffic levels . Since <br /> shopping centers in St . Anthony are allowed only one free-standing <br /> pylon sign , we have a unique opportunity to advertise our tenants <br /> and highlight this entrance by placing a tenant directory directly <br /> on the building . <br /> Eberhardt <br />