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1 The proponents defended the 8 X 8 foot monument sign proposed to be <br /> 2 erected 25 feet from ' Apache's eastern-most property line on the south <br /> 3 side of the service road off Silver Lake Road, _indicating: <br /> •4 *the necessary utilities were already in place at that location; <br /> 5 *Burger King's lease was contingent upon their being allowed a <br /> 6 sign on Silver Lake Road; <br /> 7 *Apache management could go along with reducing the sign to 6 X 6, <br /> 8 on which the Commission's vote had been based; <br /> 9 *they considered this to be a "unique" situation because of the 450 <br /> 10 foot distance between the proposed building and the street which <br /> 11 required identification for "impulse" patrons; <br /> 12 *it seemed to them that Apache was being penalized for the outlot <br /> 13 setting for the proposed building and for not platting the build- <br /> 14 ings in the shopping complex separately; <br /> 15 Mr. Cavanaugh added that: <br /> 16 *a building closer to Silver Lake Road on the same side as Midwest <br /> 17 Federal would have to be constructed 200 feet away from that <br /> 18 building and one on the other side of the main entrance would <br /> 19 interfere with needed parking space south of the entrance; <br /> 20 *in either of those locations a building would block the <br /> 21 visibility of tenants in the mall while a building in line with <br /> 2 the main building would create "less clutter" than one closer to <br /> 3 Silver Lake Road. <br /> 24 Councilmember Enrooth indicated he perceived the precedent for monument <br /> 25 signs, some larger than the proposed sign, and a good number of them <br /> 26 lighted, had already been well established for that area along Silver <br /> 27 Lake Road. He identified 11 of these by name and reminded the townhome <br /> 28 residents that the City had granted them a variance for their own <br /> 29 identification sign not too long ago. <br /> 30 When Commissioner Hansen restated his concerns that a good many of the <br /> 31 businesses in and behind the mall like Country Store; the SAV liquor <br /> 32 warehouse; Domino's Pizza; Firestone Tire; etc. might be coming in for <br /> 33 signage identification on Silver Lake Road when they realized the City <br /> 34 had allowed Burger King signage on that roadway, Mr. Cavanaugh told him <br /> 35 Herberger's sign is the only exception to Apache's policy of not <br /> 36 allowing free standing signage for other than detached buildings in the <br /> 37 complex. It was also pointed out that the Domino Pizza store was in a <br /> 38 separate shopping center building with its own center identification; <br /> 39 Country Store and the SAV warehouse are both in buildings owned by <br /> 40 Apache Plaza; and the Firestone store has two street frontages. <br /> 7 <br />