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i 10 1 his store ' s business is drive-by. Mr . Berggren stated that 2 he needs 20 , 000 customers to be profitable . Because 3 St. Anthony is a community of only 7 , 000 , he needs to 4 attract customers from neighboring communities . Mr. 5 Berggren deferred to Lloyd Johnson of Super Valu . He stated 6 that Mr . Johnson currently works in development for Super 7 Valu but worked in market analysis for four and a half 8 years prior to his current position. 9 10 Mr. Johnson described Mr . Berggren ' s store as somehwat 11 larger than the conventional supermarket, and said that the 12 smaller conventional supermarket draws eighty percent of its 13 business from a three-mile radius around the store . He 14 stated that ten percent is not an unusual amount of drive-by 15 business and that the number can go as high as forty 16 percent . Mr. Johnson emphasized the importance of 17 visibility to a store the size of Mr. Berggren' s , and 18 emphasized the importance of signage to a store ' s 19 visibility. Commissioner Hansen said that he is a regular 20 customer at Country Store, and thought ten percent drive-by 21 business sounded high. Mr . Johnson did not believe that Mr. . 22 Berggren' s store had ever been surveyed, but that results o 23 surveys of approximately ten stores in the Twin Cities area 24 indicated that ten percent of the trips did not originate 25 from home . 26 27 Commissioner Brownell asked for a physical description of 28 the signage . Mr . Reiter responded that the sign is 29 constructed of aluminum cans with plexiglass faces with neon 30 lighting inside . Mr. Berggren stated that the words "Apache 31 New Market" would be lit 24 hours a day but had not yet made 32 the budget decision to .light the "deli" and "bakery" signs 33 also. Mr. Johnson pointed out that the existing sign is 34 'illuminated with spotlights . 35 36 Commissioner Wagner commented that Country Store had been in 37 the practice of keeping several of their marked 38 semi-trailers parked in the back lot as long as a week to 39 two weeks for advertising signage purposes . He claimed that 40 this was Country Store ' s method of circumventing 41 St. Anthony ' s sign ordinance , and asked whether Mr. 42 Berggren could assure the Commission that he would not 43 continue that undesirable practice . Mr . Berggren said that 44 he would not allow a trailer to sit in the lot for a week. 45 He stated that most trailers were not in his lot any longer 46 than 24 hours , and that a restriction of 72 hours would be 47 ample . 48 49 Mr . Johnson then commented that Section 5 (B) of the sign 50 ordinance might allow Mr . Berggren to display a small sign