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An INTERTEC®/PRIMEDIA Publication MAR, 49 <br /> TELEPH ,,,- . A <br /> www.internettelephony.com CARRIERS, CONVERGENCE &COMPETITION <br /> ®ETWORKS <br /> cn <br /> w <br /> J Metricom suits up for national play <br /> W <br /> High speeds and flat rates differentiate operator <br /> NANCY GOHRING <br /> M etricom is implementing some Cahner's In-Stat Group. Cellular digi- ny had to work with 1300 munici- <br /> changes that should make its tal packet data (CDPD) offers lower palities to gain buildout rights in <br /> attractive concept even more data speeds, and many CDPD opera- the 14 cities where it hopes to build <br /> attractive—to both investors and tors charge based on the volume of by the second quarter. "It's a painful <br /> potential customers. The mobile data that users transmit, making it process," Firth said. <br /> wireless data service provider recent- difficult for users to predict expenses. Metricom recently changed its Car- <br /> ly tweaked its focus and soon will Until operators deploy third gen- get customer from consumers to <br /> implement a second generation tech- erasion networks, few can compete business people, trimming some dis- <br /> nology. It's also seeking partners to with Metricom's offering. tribution costs and continuing a <br /> support future growth plans. "Metricom has a window of rapid rate of customer acquisition. <br /> Ricochet II, the new technology, <br /> will offer 128 kb/s data rates at <br /> mobile speeds of up to 70 miles per I__E2 i <br /> hour. The current system, which .:;. Metrocell radios <br /> • offers 28 kb/s rates, consists of pole treet 15R {' <br /> top radios, fixed usually on street u oles '' <br /> lamp poles, which can only listen or j P <br /> talk. "They can't do both simultane- <br /> ously,"ously,"said John Wernke,senior vice <br /> president of marketing and sales. t <br /> .4Network <br /> The new system, which will still <br /> �ntercon nectton, <br /> use the unlicensed channels in the <br /> 900 MHz frequency band,will listen Modem radio ��'fac�lrtyp� <br /> and talk at the same time. In addi- Computer device <br /> tion, radios will communicate with <br /> other pole-top radios and a wireless <br /> access point using the licensed wire- opportunity,"said Nagi Jaffery,wire- Attracting the current 27,000 cus- <br /> less communications services spec- less analyst for Dataquest. If it can tomers with only three cities built is <br /> trum—the 2.3 and 2.4 GHz fre- deploy widely before the 2003 time quite impressive, especially com- <br /> quencies. "We added capacity by frame, it has a chance of being suc- pared with other data networks with <br /> dual-banding them," Wernke said. cessful. In fact, Dataquest projects near national coverage. "Despite the <br /> Ricochet II also will eliminate that Metricom will have 1.2 million fact that they have limited reach, <br /> some latency issues on today's net- subscribers by 2003. they have been quite successful in <br /> work. Currently, information hops Metricom offers service today attracting customers,"Jaffery said. <br /> two to three times along pole tops only in San Francisco, Seattle and Metricom recently announced a <br /> before it reaches the wireless access Washington, D.C. The company relationship with NationsBanc <br /> point. Using the higher frequencies intends to change out the existing Montgomery Securities for assis- <br /> allows most connections to be made slower speed systems there and tance in finding strategic partners, <br /> with only one hop. build out in 50 cities within two mainly to obtain financing. <br /> The new high data speeds, cou- years. That's no small feat, though. In February 1998, Paul Allen's <br /> pled with a flat pricing scheme, sets In order to build out in a region, investment company, Vulcan <br /> Metricom apart from competitors. Metricom must negotiate with town Ventures, invested $55.8 million in <br /> Users pay$29.95 a month for unlim- councils for permission to hang Metricom for a 49.5% ownership. <br /> • ited use without roaming charges. radios on utility poles. Backing by such a high-profile <br /> "Speed and the bucket are Although Metricom has it easier investor should help convince pos- <br /> Metricom's biggest advantage," said than traditional mobile operators sible suitors of Metricom's value, <br /> Fran Firth, senior analyst for that must build towers, the compa- Firth said. :: <br /> Reprinted with permission from the March 29, 1999 issue of Telephony.® <br /> Copyright 1999, Intertec Publishing,A PRIMEDIA Company,Overland Park,KS.All rights reserved. <br />