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-3- <br /> saying he had been out of town that evening . He said the application <br /> • which had not been signed, would be submitted by the sign installers , <br /> . Leroy Signs , Inc. , and not his company-because- they are not licensed <br /> to install such a sign in the City and the manner in which that sign <br /> company had answered questions dealing with conditions under which a <br /> variance could be granted, had not reflected the . true -intent of <br /> American Sign. Mr. Shannon reiterated that he perceives what could <br /> be considered -double negatives in these questions might have led the <br /> installer to- answer questions No. 1 and 3 erroneously in the negative . <br /> Mr. Shannon told the Commission members the "24 hour teller" message <br /> TCF requests be added to the .existing sign has become the banking symbol <br /> for the bank, replacing the eagle on the panel on other TCF signs ; <br /> which had been eliminated to cut down the size, of the existing St. Anthony <br /> sign when it was approved in 1977 or 1978 . With -the advent of the <br /> electronic banking, the banking industry has changed drastically, <br /> Mr. Shannon said, and the entire industry finds it necessary to market <br /> a whole new product and made the public aware of the different services <br /> which are now being offered. He added that the St. Anthony TCF sign <br /> is one of the smallest of all the 57 signs the bank has in the metro- <br /> politan area and it and one other sign are the only ones_ not carrying <br /> the new symbol. <br /> Chair Makowske indicated she still did not see why this application <br /> could be considered "unique to that parcel and not applicable . to other <br /> property within the same land use classification" to which Mr. Shannon <br /> replied he perceives the, ban•k--i-s-located orr a very heavy traffic road- <br /> way and across from a large shopping center and this type of business <br /> seems . to fail within a category of its own. The sign company repre- - <br /> sentative indicated he doesn' t believe either the size or aesthetics <br /> of the proposed sign would be out of line for that area and reiterated <br /> that he sees both the sign and the addition as providing a service <br /> to the community . <br /> Commissioner Bowerman responded to this by saying since electronic <br /> tellers are now commonly found in a variety of business establishments , <br /> and 24 hour machines are being installed all over the United States , <br /> TCF 's cash machines could not be considered unique .- He also questioned <br /> whether other stores and banks which offer the same services in the <br /> City might come to believe they should be permitted the same type of <br /> signage. <br /> However, in spite of this , the Commissioner indicated :he would favor <br /> granting this particular request, perceiving that the addition of <br /> twelve square feet of tasteful signage would not be a detriment to the <br /> neighborhood-; `-even :if the height had- to be increased-to accommodate <br /> the message; ,and that- refusing to permit -the -bank to advertise their <br /> new electronic services might create a hardship for- them when all other <br /> bunking institutions -all around them are permitted -to -advertise in this <br /> manner. <br /> Commis.sioner' Wagner -said he also, recognized-• the community service the <br /> • bank. provides. and believes that as well 'as- the. fact,,that. the existing <br /> sign Is aesthetically pleasing should be weighed -into any consideration. <br />