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28 <br /> The City of St. Anthony has been planning for redevelopment of Apache Plaza <br /> since the mid-1990s. Constructed in 1961, the mall has declined in status and <br /> suffered high vacancy rates due to competition in the Rosedale Mall area and <br /> tornado damage. The City's 1998 comprehensive plan identifies Apache Plaza for <br /> redevelopment. In the summer of 2000, Hillcrest Development-approached the <br /> City with a proposal to reuse the mall for mixed-use office/high tech industrial <br /> development. The City amended its comprehensive plan to create a commercial <br /> mixed-use district. The Hillcrest proposal for a high tech office use was not <br /> approved. <br /> During negotiations with Hillcrest, the City discovered that the Salvation Army <br /> planned to sell its Fresh Air Camp site located to the north of Apache Plaza. <br /> Immediately, the City realized the unique opportunity and wants to explore <br /> development possibilities presented by the site. <br /> Although the City continues to receive inquiries.about the Apache Plaza site, <br /> many of them have been for piecemeal development. The City realizes that <br /> redevelopment of parcels of this size and desirability requires careful analysis and <br /> ultimately a master plan. To that end, the City is conducting a master plan study <br /> for the 250-acre area that includes both the Apache Plaza Mall and the Salvation <br /> Army Fresh Air Camp. <br /> 3. Purpose for the Communications Plan <br /> The purpose of this communications plan is to help St. Anthony to organize its <br /> Northwest Redevelopment Planning Study communications and outreach efforts <br /> with the public and with other important groups, also called"target audiences". <br /> This plan identifies a set of target audiences, goals, key messages, tools,tactics <br /> and strategies to accomplish that communications effort. This communications <br /> plan looks out one year but should be reviewed quarterly and updated to maintain <br /> a proactive communications effort. <br /> 4. Target Audiences <br /> • All Residents <br /> • Residents and businesses within or bordering the redevelopment study area <br /> • City CounciI/HRA <br /> • Other Community Opinion Leaders <br /> 4 <br />