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STAFF REPORT DATE: June 17, 1997 TO: Planning Commission Members FROM: Kim Moore-Sykes, Management Assistant ITEM: 97-06 Sign Variance Request -- Great Clips, 2902 Silver Lake_Road, Apache Plaza. BACKGROUND: Roger Ledebuhr, of Great Clips has filed an application requesting a sign variance for the Great Clips store on the north side of the Video Update building. Great Clips has 19 feet of business frontage on Silver Lake Road that allows them to install a 38 square foot wall sign on the east side of the building; Great Clips has installed a wall sign that is 30 square feet. Because Mr. Ledebuhr's shop is located between other tenants and have limited business frontage, he is requesting an additional wall sign on the west side to give Great Clips additional exposure to "walk-in" traffic from customers visiting Video Update, Ames • Photo, First Bank and Cub Foods. ANALYSIS: According to the Sign Ordinance and based on their right-of-way frontage, Great Clips are allowed 2 sq. ft. for every lineal foot of business frontage, giving them 38 sq. ft. of signage for the east side. Since Great Clips is located in the north west side of the building between Video Update and Ames Photo and have a limited visual exposure to the north, a sign on the west wall of the building would provide additional exposure. The sign Mr. Ledebuhr is proposing for the west side is 16.5 square feet. The traffic patterns and service roads that provide visual exposures in the Apache Plaza Shopping Center for Great Clips are not available or are limited from city streets. Such is the case with several shopping centers in the metro-area. This limited visual exposure does create a hardship for Great Clips in a commercial area that is expected to be extremely successful. If the request for the additional wall sign is denied, Great Clips will be hampered in their attempts to create a viable and successful business in the Apache Plaza Shopping Center. RECOMMENDATION: Staff recommends approval of the applicant's request for an additional wall sign on the west elevation. Granting the sign variance will allow Great Clips the opportunity to be as viable as its neighbors.