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AUG. 9. 1999 11:46AM DBA/KELLISON NO.525 P.3i4 'Mall r;g Cor=ssioners July 30, 1999 ; -Page-2 The rendering'developed.for the building shows the e•of a majorpord6n of the existing facade ' revitalized using eXp4nsion f pints and new color coating'of stucca in coni,4nction with the introduction of brick elements at the crown comer-and the eptrannces:m well as under the new windows. Tl,e,new storefrdnt windows 04 doorway areas Will have a tinted glass set.into ; ' factory painting'window'mullions m a turquoise-green finish.'All of the colors and-finishe$used ,in.the buit#g are in conformance with t1 a guidelines established.in tine Kenzie Terrace. RedevelQpmomt Project Area plan. T,heye'st and•south fads of the building will be renovated ' and repainted witli colors to irritate the face of the bulding'.' A new roof will be installed over. the entire ro c p .j e t'and'new capng matorial will be installed at,the parapet walls, All heatingand air,'conditioning units on the roof;whether Visible'or not,will be painted to blend with'the colon of the building. . ' We have put together a ogmprchertsive signage plan for this project for your review and, reconvaendatioh,to the City Council. 'T'he Hitching Post is subject to r=keting agreements iuitli' rnanufacwrers much like an automobile.dealership wbuld'be subj acted to if they sold Ford/MereurylLincoln products.:The sign plan;supmitted is sensitive to the-sign intent of the City and is,considera,te•of the-adjacent.shQpping centpx. Each of 1h6 maa ufacturers signs will be canstrpctedwith,similar materials in a.similar style to provide a cohesive sign*pattern for the building. Th6.main building'sign, The Hitching Post,will.be•constr�ctW of individual channel. ,letters as'will additional sigrw#indicatiq the service entrance and service doors. ; The rendering of the building ls,inclusive of all aigni being applied-for. The total square footage of.signage on the east face of the building,is 1$0 square feet cpr*sed of five signs. of 3'X 121 eaglh., This,exceeds the ordinance 41lowance of!50 square,feet,•however,•15% of the wall - ' footage would allow for,309 square'fe' and'the other'coTputatiori is an allowance of 252 square ' feet at'tWo square feet Per lineal foot of building face, On the north exposure'o'f the building, we are along.for-a total 172 square feet of sipage where.the bidinahce office•again allgws for a maximum of 15 0:square fee'c. Based on the square footage of.wA1.=a at'15%, vac would be . allowed 493 square feet&nd'at two'square feet per lineal foot;we would be allowed-328 sgttar¢ fget of Mgnage, Due to-the unique As Mrq of the marlcetiag regOireinentS pf tho manufacturers of products being sold,we believe that Artiele 1400,13-Adjustments and Appeals.Subdivision 2, Subparagraph (2) would apply to'allovv for an exemption fiom'the literal provisions of the signage ordinances, -We believe tbat,theke is a specific hardship-with respect to this particular individual-ptoperty due to the.marketin�.requirernots 4nd'that'Subparagraphs A and,B'of this provision wpuld apply. It would be possible for The'H,itching Post to accompligh its•signage. . needs with the explicit-requirements of the ordinance by using signpge for its products in the ' Windows,but we, as I am surd the City concurs, feel that this would detract from the apP`eal'of the project, If our requested comprehensive signage plan is approved,The Bitching Post will .agree,to not install any wir}dow Aignage. parlcittg lot lighting StazFdaids have been located on the plan where we.estimate the light will be required, We are'continuing our process with the City for oohesivo.=4 coordinated luting