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• Subd. 28. Sign_. Any structure, device, advertisement or visual representation intended to visually advertise, identify or communicate information, or to visually attract the attention of the public for any purpose unless located within a building and not_visible from the exterior of the building. Without limiting the generality of the foregoing, the term includes any symbols, letters, figures, illustrations or forms painted; or otherwise affixed to.a building or structure, any beacon or search light intended to attract the attention of the public for any purpose, and any structure or device the prime purpose of which is to border, illuminate, animate or project a visual representation. Notwithstanding the foregoing, the term sign shall not include official notices issued by any court or governmental body, notices posed by a public official in the performance of official duties, or traffic control signs established pursuant to governmental authority. Subd. 29. Sign Surface Area. The area in square feet of the smallest rectangular figure which circumscribes the area enclosed by the actual copy of a sign including both sides of a sign with copy on both sides and including border and trim of the sign. The supports, uprights or structures in which any sign is supported will not be included in determining the sign area. r Subd. 30. Street.. A public highway, road, alley or thoroughfare. • Subd. 31. Strip'Mall. Any group of four or more occupant retail or service establishments on one or more contiguous tracts of land in single ownership, compromising 7,500 to 75,000 square feet of floor area with parking provided on the tract or tracts of land for use in common by patrons. Subd. 32. Temporary S—i Any sign, banner, pennant, valance or advertising display constructed of cloth, canvas, light fabric or cardboard, wallboard or other light materials with or without frames; intended to be displayed for a limited period of time only. Subd. 33. Wall Sign. A flat sign which does not extend more than 18 inches from the face or wall of the building upon which it is affixed, painted or attached, running parallel for its whole length to the face or wall of the building, and which does not extend beyond the horizontal width- of such building. Subd. 34. Wall Surface. The total surface area of the building face to which the sign is attached, including windows and door areas, measured to the extreme outer limits of the wall surface. • 14-4