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YI. Advertising <br /> 1. Develop a complete file of- short press releases. full length <br /> articles and photos that promote the positive attributes of <br /> St. Anthony i.e. close to both loops. most computers per studento <br /> model community, etc.. etc. <br /> 2. Rent billboards In key locations. or identify other sources of <br /> advertising (HTC), to increase awareness of St. Anthony to <br /> commuting traffic 1 .e. Stinson Boulevard and Highway 8 - 694 - 35W. <br /> 3. Develop a 30 or 60 second commercial for radio <br /> 4. Develop a 60 or 90 second commercial for T.Y.. that could also be_ . <br /> used for portable presentations <br /> S. Develop a slide-tape and/or a video-tape presentation on the <br /> community and the school district <br /> 6. Develop printed material that explains our positive attributes <br /> i .e. brochure, press packet, bumper stickers <br /> 7. Develop a slogan <br /> III. Special Events <br /> 1 . Homecoming parade from high school- to St. Anthony Shopping Center <br /> with tie in with retail business offering big discounts <br /> 2. Unique sporting and/or cultural events i.e. softball tournament, <br /> swimming meet, hot air balloon race, summer theatre. etc.- <br /> 3. Suter, fall., winter, spring festival <br /> 4; Open house for realty agents <br /> S. Educational competition i.e. St: .Antho y invitational spelling <br /> bee.- computer com pet1 tion'.etc. .etc: <br />