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( <br /> 01 never, "spend, the'money '.I .did on sianage ' if I knew. there was any chance <br /> 2 I would- be throwing it out the window later on. " <br /> 3 He indicated he had "a lot :of hard feelings" about the way he had <br /> 4 been treated at the first Planning Commission meeting where "before I <br /> 5 had even presented anything at all, I was attacked by my sign being <br /> 6 called tacky. " As a way of rebuttinq that contention, the restaurant <br /> 7 owner reiterated that he had "paid top dollar for the best sign I <br /> 8 could buy which wouldn ' t hurt anybody at all. " He said his personal <br /> 9 investigation had indicated the past business had not done anything <br /> 10 in the past 7 or 8 years "because of the ' Hobo ' junk which has been up <br /> 11 there and the previous owners had not done the right things or <br /> 12 invested in the right ways . " He indicated he perceived it had been <br /> 13 "bad advertising" which had caused the previous owners to fail. <br /> 14 Mr. Farrell indicated that had he known he was going to end up with <br /> 15 signage on only one side of a building with four different angles of <br /> 16 traffic, he would have put the "Family Restaurant" on the east side. <br /> 17 Having already spent $5 , 600 to have the front sign made, he said he <br /> 18 was "totally confused" to find out at the first hearing that his <br /> 19 signage was all wrong. <br /> 20 The applicant told Councilmember Makowske it had been the sign company <br /> 21 and not he who had gotten a copy of the City' s Sign Ordinance but he <br /> 22 insisted he would never have purchased and had three signs made <br /> 03 without first getting an O.K. from Mr. Hamer. <br /> 24 Mr . Farrell reported the "vibes" he had gotten at the first he <br /> 25 where his reader sign was called "tacky" caused him to drop that idea <br /> 26 altogether along with between $4 , 000 and $5 , 000 which he would lose by <br /> 27 doing so. The restaurant owner indicated he hadn.' t expected the City <br /> 28 to object to a variance for only 9 extra feet of signage since he <br /> 29 would be replacing "a real ugly pylon sign" with a roof sign which <br /> 30 couldn' t even be seen from the homes to the west. He explained that <br /> 31 it would cost him a lot of money to take the existing roof sign down <br /> 32 especially since that would mean redoing all the electrical for the <br /> 33 other signs. <br /> 34 when Mr. Farrell reported that the "Mickey D' s" sign he proposed <br /> 35 putting on the east side of the existing roof sign was 27 square <br /> 36 feet , Mr. Childs indicated these were the sign company' s calculations <br /> 37 and that the City' s was 64 square feet, which had been fully explained <br /> 38 to both Mr Gow and Mr . Farrell at the November 17th hearing prior <br /> 39 to the installation of the front sign. Commissioner Madden' s copy of <br /> 40 the November 17th hearing was then passed around to prove that point. <br /> 41 when a debate developed as to when the applicants had been told they <br /> 42 could meet the ordinance requirements by splitting the front sign into <br /> 43 "Mickey D' s" and "Family Restaurant" and a variance sought to put the <br /> 44 latter on the east side , Mr. Childs indicated he perceived what was <br /> 45 important was that-.-( 1 ) the front sign, although calculated incorrect- <br /> 6 ly, had already been approved for a permit; ( 2 ) the applicants found <br /> 9 <br />