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1 Mr. Sikora pointed to the slope of 10 or 12 feet between the proposled <br /> :) e <br /> 2 building site and Silver Lake Road where the ground is mounded up above <br /> 3 the street grade. He also said visibility of the building would be <br /> 4 blocked for all southbound traffic by all the structures like the gas <br /> 5 station and the apartment building on that side of Silver Lake Road and <br /> 6 for northbound traffic by Apache Plaza itself. Trees in the landscaped <br /> 7 area in front of the proposed building, "which Apache certainly doesn't <br /> 8 want to take down" would block the visibility of the Burger King sign <br /> 9 on the east side of the building. The Apache representative indicated <br /> 10 another "hardship" which should be considered would be the fact that <br /> 11 the existing building was beyond repair and in such condition that <br /> 12 Apache hasn't been able to keep tenants since the Sports and Health Club <br /> 13 moved out. He reiterated that "Apache perceived they could live with <br /> 14 a 6 X 6 foot sign, which meant there would only be a total of 109.7 <br /> 15 square feet of signage on a building for which the City Ordinance <br /> 16 allowed 150. 11 Mr. Sikora told the Council all the monument sign would <br /> 17 indicate would be that there was a drive-up service at the restaurant <br /> 18 and no attempt would be made to list specials like "Whoppers" on the <br /> 19 sign. <br /> 20 As further justification for an Apache monument sign along- Silver Lake <br /> 21 Road', the Apache Project Manager related the past history of free <br /> 22 standing signs for the center, including a 20 foot long sign facing <br /> 23 both north and south, which identified Apache as "the Gateway to St. <br /> 24 Anthony" and which called it the "Center of the Community" . He also <br /> 25 pointed out that at one time there had been three 100 foot flag poles <br /> 26 with Apache flags on them on the property. <br /> 27 Townhome Association President Suggests Moving the Sign Closer to the <br /> 28 Main Entrance <br /> 29 The tone of the whole -discussion changed when Chester wondered <br /> 30 whether the sign might be more effective next to the signalized entrance <br /> 31 at 39th Avenue. <br /> 32 Councilmember Enroo indicated he could see some merit in doing that <br /> 33 because he perceived if Apache was going to depend on 20% of Burger <br /> 34 King's patronage coming from the impulse reaction of drivers along <br /> 35 Silver Lake Road, a sign would probably be much better in the suggested <br /> 36 location because next to the service road, by the time the northbound <br /> 37 traf f ic sees the sign, it would be too late to turn into the center and <br /> 38 the sign's visibility for southbound traffic would be less obstructed <br /> by the structures north o'f the service road in that location. The <br /> 40 Commissioner also commented that the drivers would have more time to see <br /> 41 the sign while stopped for the signal and it would certainly be a lot <br /> 42 easier for them to get into the center through the main entrance. <br /> 43 Mr. Cavanaugh agreed with this assessment, saying by utilizing the main <br /> 44 entrance to get to the restaurant, the drivers would be continuing the <br /> 45 existing traffic flow patterns through the parking lot. The Rein <br /> 46 President then stated that he would be willing to go along with putting <br /> 9 <br />