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I PLANNING COMMISSION MEETING <br /> 2 NOVEMBER 16, 1993 • <br /> 3 PAGE 4 <br /> 4 <br /> 5 <br /> 6 The-City Manager discussed Goodyear's landscaping regarding the ground sign. It <br /> 7 you lowered the sign four inches it would be eight square feet more sign surface area. <br /> 8 GoodYear would still need to reduce the total size of the sign. They can have a total <br /> 9 of 40 square feet of sign surface area and Mr. Ewald is requesting 62 square feet. So <br /> 10 Goodyear would still need a variance. <br /> 11 <br /> 12 Commissioner Franzese indicated the total square footage of the Hardee's sign was <br /> 13 86.64 feet and thought this was relevant because the other signs in the area have to <br /> 14 compete with the Hardee's sign. <br /> 15 <br /> 16 David Ewald spoke on behalf of Goodyear in Ohio. He serves as Executive Director <br /> 17 of the Minnesota Sign Association and in that capacity he has been exposed to <br /> 18 ordinances ranging from Minneapolis-St. Paul to Effe and Big Fork so he sees a good <br /> 19 number of ordinances and has access to a number of materials from other <br /> 20 organizations in different states. Mr. Ewald indicated that Goodyear would like to <br /> 21 make the hardship argument because some of the other signage in the area is larger. <br /> 22 The new manager of the Goodyear store wants to re-landscape. The second issue for <br /> 23 hardship is the advance warning you need to enter the store. It is very inconvenient <br /> 24 and you must make a u-turn. (Mr. Ewald distributed a letter visibility chart.) The <br /> 25 letters Goodyear is proposing in signage are actually smaller than smallest letters on <br /> 26 chart and indicated a well-defined one inch letter can be read from approximately 40 <br /> 27 feet away. Goodyear's proposed sign would have visibility of 360 feet which Mr. <br /> 28 Ewald does not feel excessive given the advance decisions that people need to make to <br /> 29 get into that store. <br /> 30 <br /> 31 Goodyear has been at that location since 1974 and is a good corporate citizen and a <br /> 32 stable base of tax paying business. Mr. Ewald indicated Goodyear's main concern <br /> 33 was the ground sign. <br /> 34 <br /> 35 Commissioner.Franzese inquired about the corporate colors of Goodyear and Mr. <br /> 36 Ewald explained the colors are light blue and yellow with gray. <br /> 37 <br /> 38 Commissioner Makowske asked what hours the sign would be illuminated and Mr. <br /> 39 Ewald responded he was not sure of the hours but would be the same as the current <br /> 40 sign. <br /> 41 <br /> 42 Commissioner Thompson indicated he felt St. Anthony needed to keep healthy <br /> 43 business climate because of the recent loss of two oil stations. He felt they needed <br /> 44 improvement on the signs there. <br /> 45 <br /> 46 . The public hearing was closed at 7:31 P.M.. <br />