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RECOMMENDATION: <br /> 1. Staff recommends the approval of the rear yard setback variance request as requested <br /> by Ms. Rothschild of the Ste. Marie Company. The request setback is from a lot <br /> line which is adjoining an interior driveway intended for use by the customers of <br /> the shopping center and is not adjoining another lot. If the request for the variance <br /> is granted, it will not alter the essential character of the locality but allow the site to <br /> redeveloped into a reasonable commercial.use. <br /> The circumstances causing the hardship that necessitated the need to request this <br /> rear yard setback were created by the location of the site between a county road <br /> right-of-way and an interior driveway through this shopping center and were not <br /> created by the owner. It is possible that as the shopping center is redeveloped, this <br /> interior driveway could change or cease to exist. So, while a.setback variance is <br /> required by City Ordinance, the impact of constructing the proposed addition 1 <br /> foot, 6 inches from the property line that is adjacent to an interior driveway is not <br /> as great as it would be if constructed adjacent to another building on the site or <br /> adjacent to a residential area. <br /> 2. Staff recommends the approval of the sign variance request for business right-of-way <br /> frontage on the north side of the proposed addition to accommodate the need for <br /> increased visibility for traffic going south bound on Silver Lake Road and traffic in <br /> the retail center. <br /> The conditions upon which this variance request is based are unique to this area <br /> because Apache Plaza is being redeveloped into a retail center that has independent <br /> retail businesses being planned along Silver Lake Road and are not part of the main <br /> retail center. The applicant desires to take advantage of the potential for increased- . <br /> traffic attracted to the Apache Plaza by utilizing a wrap around wall sign concept to <br /> provide increased visibility to potential customers driving either on Silver Lake <br /> Road or on the driveways through the Apache Plaza. The applicant will not <br /> require more sign surface area than what is allowable by the City's wall sign <br /> ordinance. _ _ <br />