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i <br /> MEMORANDUM <br /> DATE : March 5 , 1982 <br /> TO: Dave Childs , City Manager <br /> Mayor and Councilmen <br /> FROM: Ron Berg , Administrative Assistant <br /> SUBJECT: Apache Medical Free-Standing Sign <br /> --------------------------------------------------------------------- <br /> As you recall , the City Council requested the proposer of this sign, <br /> Mr. Robert Conley, to return with plans which accurately reflect <br /> his planned changes . <br /> During initial review of the proposal, it was determined that , fit- <br /> ting into the ordinance definition of a shopping center, the sign <br /> is allowed "subject to Council approval" . . In that regard , the <br /> proposal could be denied if some specific adverse quality could be <br /> cited. What comes to mind as an adverse quality is traffic hazard. <br /> • Mr. Conley has increased the height two feet (9 ' to ll ' ) from his <br /> first proposal . Listed are 19 services identified in 3 inch letter- <br /> ing. I do not believe the increased height and general aesthetics <br /> to be objectionable. I do question the value of having so many <br /> services listed , in relatively small letters , for the purpose of <br /> identifying those services to passing motorists . If the Council <br /> shares this concern , the proposal could be denied on the basis of <br /> traffic hazard. <br /> I did not receive these plans until late Thursday and have been unable <br /> to contact Mr. Conley before this item goes to agenda to apprise <br /> him of my opinion. I shall , of course , attempt to do so before <br /> Tuesday ' s meeting. <br /> ROB/cjk <br />