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i EXHIBIT B 2. Yes, a particular hardship to the applicant would result if the strict letter of the regulations are adhered to. J.C. Penney is a 57,000 square foot department store located at the northwesterly side of Apache Plaza. This location provides limited signage and storefront visibility for southbound traffic along Silver Lake Road, and no signage or storefront visibility for northbound traffic along Silver Lake Road. Although J.C. Penney has been a tenant at Apache for many years, competitive factors in the marketplace now require that J.C.Penney maximize its exposure to that marketplace with additional signage on Silver Lake Road. 3. Yes, the conditions upon which the application for a variance are based are unique to the parcel for which the variance is sought and are not applicable to other property within the same land-use classification. Apache Plaza is a 530,000 square foot shopping complex, with 3,000 lineal feet of exterior wall space within the main mall area located on 52 acres of land. J.C. Penney is a 57,000 square foot tenant which exceeds the total square footage of most other retail complexes within the City of St. Anthony. As a matter of policy, Apache Plaza controls both exterior and interior signage of all tenants in an attempt to maintain a harmonious appearance of the shopping center. It is the feeling of Apache Plaza, Ltd. and the applicant that the proposed signing corresponds with Apache's attempt to • maintain the architectural integrity of the complex. Although Apache Plaza is in the same zoning classification as the other retail areas of St. Anthony, the nature of the tenancies at Apache and the size of the complex create a regional scope shopping area, whereas the other retail facilities have neighborhood orientation. We respectfully request that the City of St. Anthony Planning Commission and City Council approve the above request.