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9 <br /> 1 <br /> 2 Mr . Berggren stated that the large sign is necessary because <br /> 3 of the store ' s excessive distance from the main traveled <br /> 4 roadway (1 , 440 feet from Silver Lake Road) and because the <br /> 5 store ' s visibility is blocked by commercial developments and <br /> 6 railroad tracks except for a narrow window in the southeast <br /> 7 corner of the parking lot . Mr . Berggren said that the <br /> 8 existing sign will be reshaped and re-covered with the new <br /> 9 metal sign.` The existing wood shake canopy will be <br /> 10 re-covered with red metal and continued across the liquor <br /> 11 store frontage . The SAVII liquor store would then remove <br /> 12 their yellow corner sign and display their name on the <br /> 13 canopy. Mr. Berggren said that the square footage of the <br /> 14 words on his sign will be 348 square feet, which is less <br /> 15 than 15 percent of the square foot frontage of the store . <br /> 16 <br /> 17 Commissioner Hansen asked Mr . Berggren whether he had <br /> 18 decided to call the store "Apache Country Store" or "Apache <br /> 19 New Market, " and on which name his calculation of the square <br /> 20 footage of the words was based. Mr. Berggren replied that <br /> 21 the calculations were based on the name "Apache New Market, " <br /> 22 and that the lettering for "Apache Country Store" would be <br /> 23 smaller . He said that if the store is called Country Store , <br /> 24 the smaller sign will be just an entrance sign. <br /> 25 Commissioner Hansen asked Mr . Berggren to describe the signs <br /> 26 in detail in the event the store would remain a Country <br /> 27 Store rather than a I-,ew Market . Mr . Berggren deferred to <br /> 28 Kaj Reiter of LeRoy Signs , who said that the lettering would <br /> 29 fit in the sign either way -by adjusting the size and spacing <br /> 30 of the lettering. Commissioner Hansen said that it would be <br /> 31 very difficult for the Commission to include all possible <br /> 32 parameters in their motion without detailed drawings . <br /> 33 <br /> 34 Commissioner Franzese asked Mr . Berggren what his timetable � <br /> 35 is . Mr . Berggren explained that , while he has permission <br /> 36 from Super Valu to be a New Market , his decision will <br /> 37 ultimately depend on the outcome of the Commission hearing. <br /> 38 He stated that if he is able to obtain approval for the <br /> 39 signage the store will become a New Market , but that <br /> 40 otherwise it will remain a Country Store . He stated the <br /> 41 sign is more important to the store ' s viability than the <br /> 42 name . <br /> 43 <br /> 44 Commissioner Hansen asked Mr . Reiter to describe the size of <br /> 45 the typical New Market signage . Mr . Reiter said that , while <br /> 46 each store ' s signage is unique , Mr . Berggren ' s proposed <br /> 47 signage is not unusual except that supermarkets usually have <br /> 48 signage visibility on more than one side of their building. <br /> 49 <br /> 50 Commissioner Hansen asked Mr . Berggren what percentage of <br />