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Related and supporting*businesses push innovation and cross product.fertilization, <br /> causing innovation in other businesses. The competition among local suppliers creates a <br /> high quality, supportive business infrastructure.. Retailers who use there suppliers As a <br /> source of innovation create opportunities for growth.. <br /> Business.strategy, structure and rivalry creates positioning and.motivation to compete. <br /> This factor is generated at the local level in the center or by the competing centers. Intense <br /> local rivalry among related businesses spurs innovation.. Rarely are areas competitive in a <br /> particular business, but in-related.clusters of business. _These clusters are linked together <br /> through location, customers, suppliers, and other relationships. Given the opportunity, a <br /> cluster will geographically concentrate: <br /> St.Anthony Shopping Center Competitive Advantages <br /> The following are some strategies recommended to improve the competitive advantage of <br /> the St. Anthony.Shopping Center: <br /> • ._Factor Conditions Strategies: <br /> Infrastructure improvements: <br /> Improve both vehicle and pedestrian access from Kenzie Boulevard and <br /> Highway 88; <br /> Improve pedestrian and vehicle flow in the center; <br /> Improve streetscapes leading to center; <br /> - Improve center identity; <br /> Resolve storm water issue by creating pond immunity in the center, <br /> - Create a"village green" in the center as part of the pond, <br /> - Develop environmental enhancements in the center and relate to all season <br /> "village greed' concept, for example a winter garden, <br /> - Develop rehabilitation design standards and incentives which will transform the <br /> center from the"suburban" look to a unique"small town' look, for example, a <br /> New England village look or a southern European look. <br /> - Develop a sign program that is complementary to the overall village green <br /> design standards. <br /> Ether remove and rebuild or rehabilitate KA building and bring it into the <br /> center by expanding the retail frontage to connect it to the rest of the center. <br /> • Home Demand Strategies <br /> - Create an identity as a quality, active shopping ,civic'place; <br /> - Insist on retail mix with high quality service oriented specialization; <br /> - Create joint advertising program that includes all of Quarry trade area to <br /> capture spin off from this regional shopping center; <br /> - Create festivals for each season that identify this center as the village center or <br /> village green, of a unique small town in the urban area; <br /> - Develop a cultural program that centers on the"village greed', helps identify <br /> the shopping center as the unique small town down town; <br /> - Build on ethnicity of Northeast in terms of additional food activities in the <br /> center; <br /> 3 <br />