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HMO CROSSROAD <br /> 5.3 Competitive Edge <br /> The Fitness Crossroad will be situated in a shopping center with a strategic convenient <br /> location. Roads surrounding the Center are converging and a highway passes by to the front <br /> of the location providing easy access for 100,000 residents living within a three mile vicinity, a <br /> convenient location'for the 20,000+.commuters.traveling to and from work that.pass by'on a <br /> daily basis, good visibility from the highway to potentially attract these commuters who may <br /> reside in a different community but take advantage of convenience on the way. There is also <br /> potential to provide convenience to the many workers in the area who may find convenience <br /> by having a fitness center located near their workplace. <br /> The Fitness Crossroad will provide industry leading equipment and professional education <br /> and instruction on the use of this equipment to most effectively get results from each workout. <br /> The services are structured in a way to provide a convenient package of items that should <br /> help people group daily activities or needs either within the facility or by use of the <br /> neighboring businesses that complement this business. A drug store, restaurants, bakery, bike <br /> shop,jeweler, travel agency, Montessori, sport shop, nail shop and hair salon all should <br /> benefit from the increased daily traffic to the club as well as be a benefit for the members to <br /> have so close. <br /> Excellent education and training. Child care that children will enjoy going to making it <br /> possible for people with young children to enjoy a workout.Quality equipment and training <br /> for the elderly which is a growing market segment.Most.importantly I will be ensuring a non- <br /> intimidating environment for members from all walks of life to feel comfortable - this will be . <br /> a focus that will be monitored and maintained. <br /> 6.2 Management Team <br /> ADVISORY BOARD MEMBERS: <br /> Gary Henrikson - Business Development/Entrepreneurship <br /> Cheryl Baan - Marketing/ Sales <br /> Gary Derfus - Tax <br /> Tim Wuestenhagen - Legal <br /> Al Liebe - Operations Management <br /> William Tedlund -Business Development/Entrepreneurship <br /> Page 5 <br />