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-6- <br /> Fred Denn, the applicant, reiterated the statements made during the Commission <br /> hearing, that additional signage was needed to let his customers know the shop is <br /> located in the rear of that building, since, "anyone driving east on Kenzie Terrace <br /> can only see the wall sign by looking back after they have gone by". Mr. Denn <br /> said he feared the large companies like LaBelle's and Sound of Music for whom they <br /> make stereo installations, would become skeptical about his company and its loca- <br /> tion when their customers report back to them how hard it had been to find the <br /> Mobile Hi-Fi Sound Center. The shop proprietor stated he perceived his business <br /> could be interpreted to be a "service station" which are allowed a minimum amount <br /> of portable signage because they work on automobiles as well as sell car stereos <br /> and, Mr. Denn told the Council , he believes his business could be increased by <br /> more than 50% if he is allowed the additional identification. The Hi-Fi installer <br /> also said he perceived the shop's location could be intimidating to women who <br /> would hesitate to drive down an alley unless they were certain the shop was open. <br /> Mayor Sundland told Mr. Denn he had always recognized the need for business recog- <br /> nition but he would have a hard time interpreting this business as a "service <br /> station". The Mayor also told the petitioner he doubted that a sidewalk sign would <br /> do much to correct his identification problems. When Mr. Denn said he and his <br /> partners were considering putting a 4 X 8 foot plywood sign in the upholstery <br /> shop windown in the front of the building, Councilman Enrooth reminded him that <br /> the amount of signage he would be allowed would be governed by the size of his <br /> shop, under the Ordinance. Councilman Ranallo told the applicant the City certainly <br /> didn't want to see him go out of business and suggested Mr. Denn work with the <br /> City Manager and Mr. Hamer on signage which would fall within the Ordinance. <br /> • Mr. Denn responded by saying he understood the purpose of the Ordinance, saying "we <br /> certainly wouldn't want the City to look like New Hope". He said he lived in <br /> Minnetonka and the applicant indicated he had not been aware of the Sign Ordinance <br /> when he erected the wall sign, which he conceded was "too big". The petitioner - <br /> closed by saying he liked St. Anthony because it was "laid back, without much <br /> crime". <br /> Motion by Councilman Marks and seconded by Mayor Sundland to follow the recom- <br /> mendation of the Planning Commission to deny the request for a variance to the <br /> City Sign Ordinance for a 6 foot high by 3 foot wide "sandwich board" type of sign <br /> to be put out during the working hours of Mobile Hi-Fi Sound Center in front of <br /> the building at 2.550 Kenzie Terrace, finding, as did the Planning Commission, that: <br /> 1 . It is not the intent of variances to change ordinances for either a business or <br /> property to suit each applicant's physical situation-; <br /> 2. There was not sufficient hardship demonstrated in that there was already <br /> identifying signage on the building; and <br /> 3. To commence granting variances to permit free standing sandwich board signs <br /> is not an activity the Council or Commission wish to begin for the City. <br /> Motion carried unanimously. <br /> Commissioner Wagner indicated the major portion of the Commission's conversation <br /> about the requested preliminary platting and variances for the Johnson Manor pro- <br /> posal had centered about the use of the outlots in the project, one of which would <br /> be retained by Rick Johnson for his own use, and the other which the owner had <br /> indicated would be set aside for a community activity area for the proposed subdivision. <br />