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• 1 nothing for the past ten years; had been a shame for the community <br /> 2 because of various illegal dealings conducted there; and had "hurt <br /> 3 rather than benefitted the community" . <br /> . The applicant said he <br /> 4 perceived the signage he was requesting would help remove the stigma <br /> 5 attached to that business. He indicated the signage he was proposing <br /> 6 would be tastefully done and would not "stick out" or be gaudy and had <br /> 7 been designed to consider the residential neighborhood adjacent to the <br /> 8 restaurant. Replacing the existing "ugly" sign on the roof with one <br /> 9 copy only on the side facing away from that neighborhood and planning <br /> 10 no signage on that side at all would achieve that purpose, Mr. Farrell <br /> 11 indicated. <br /> 12 The applicant said he considered signage one of the most important <br /> 13 parts of his business concluding that without signage the business <br /> 14 would continue to go down hill and would never change from what it had <br /> 15 been. He indicated he considered the signage would be a big factor in <br /> 16 letting the community know there is an entirely new operation going <br /> 17 into that location and that the interior is being completely renovated <br /> 18 for a family type restaurant. <br /> 19 In reference to the removal of the sign altogether, the restaurant <br /> 20 owner said he doubted that could be done without ruining the renova- <br /> 21 tions he had already made inside the building. Mr. Farrell <br /> 22 said he needed the exposure he would get from both the front and roof <br /> 23 sign being easily seen from the top of the St. Anthony Boulevard <br /> 24 bridge and Highway 88 and, although the reader board was intended to <br /> 65 benefit the business, the applicant said he also perceived it would let <br /> 6 the community know what was going on in his business. <br /> 27 The applicant concluded by indicating he considered his situation to be <br /> 28 "unique" in that his signage was intended to benefit rather than hurt <br /> 29 the community because it would be bringing the right kind of people <br /> 30 into the area rather than the type who had patronized the "Mr. Hobo" <br /> 31 restaurant. <br /> 32 When Mr. Farrell asked for Commission questions, Chair Franzese told <br /> 33 him she perceived a difference in values might be involved because she <br /> 34 found his objectives to have a nice, quiet, family type restaurant to <br /> 35 be in conflict with the amount of signage he was asking for the <br /> 36 business. the Chair said her own value judgement would be that a <br /> 37 "gaudy" roof sign wouldn' t fit in with or would do nothing to enhance <br /> 38 the renovation going on farther down on Kenzie Terrace where an attempt <br /> 39 is being made to upgrade the appearance of that whole area. <br /> 40 Mr. Farrell reiterated how important he perceived signage was and said <br /> 41 he would ask for more if he could afford to put up more because he did <br /> 42 not think the signage he was requesting would be out of proportion to <br /> 43 that utilized by other restaurants or diners he has seen. <br /> 44 However, he concluded that the drawing the Commissioners had been <br /> 45 provided made the front sign look a lot bigger than it actually would <br /> •46 be with the letters the size he was proposing. <br /> 5 <br />