PL MINUTES 01171989 - Laserfiche WebLink

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1 going to try to get a complementary pattern for that signage but would be unable to force conformity for stores whose corporate colors might now allow conformance. He agreed that probably only the four largest 4 tenants would be featured on a directory the size that would be 5 allowed. He reiterated that which tenants appear on the pylon sign 6 would depend on their ability for pay for that signage and the 7 availability of space on the sign. Again the major tenants would 8 probably want to be recognized on that sign which would accommodate only 9 up to about ten names. Commissioner Franzese said she agreed with the ,10 Coast to Coast representative that the directory would be most important 11 because most of the customers would probably come from Kenzie Terrace 12 and need to know the shopping center is there and which stores are in 13 it. She was told that trying to put all the tenant names on one ,sign 14 would tend to diminish the sign's impact much as had happened when the 15 City had acceded to the Apache Medical Building's desire to have all the 16 different businesses listed on their directory, which most Stinson 17 Boulevard drivers hardly noticed at all . 18 Commission Reaction 19 Commissioner Hansen commented that he was "very pleased" with the 20 proposals the owners were making that evening for improvements which 21 were long overdue for that center. 22 Chair Wagner agreed and indicated he perceived a willingness on the 23 Commission's part to do what they could to "clean up some of the loose ends" like persuading the tenants to take down their existing signs. 25 Mr. DiSanto indicated his appreciation of their comments saying he 26 recognized that, up until he visited the Council in September there had 27 been a lack of good relations between the City and the owners. He 28 said he expected to provide direct supervision of the renovation project 29 and would probably visit the City on a weekly basis until the job was 30 completed. He clarified that the only reason a second sign for a 31 tenant had been mentioned in the Sign Criteria had been because he 32 hadn't understood Coast to Coast's corporate trademark, which was vital 33 to their going into that space, would be considered a part of their 34 sign. 35 Mr. Childs told him that with 78 feet of frontage on the store they 36 would be going into, Coast to Coast should have no problem fitting all 37 that into the 150 square feet of sign surface they would be allowed. 38 He also said the City would count both the lettering and the symbol 39 depicted on the sketch of the proposed sign for that store as one sign. 40 The Commissioners were then told that each tenant would control the 41 power to the individual signs which might make uniformity of hours of 42 lighting difficult with some stores not staying open as long as other 43 businesses in the center. 9